8:00 AM
to 8:50 AM

Running Group for SXSW
16 Attendees
Location Susanna Dickinson House
About  Outside the Susanna Dickinson House, which is near the convention center at 5th and Trinity. Here's a map: http://sn.im/sxswrunrun

10:00 AM
to 11:00 AM

'Hey - You Got Your p2 In My Redcode!'
6 Attendees
Location Austin Convention Ctr
About  With a plethora of new production formats available, how does a director or producer decide which one to shoot in? Speakers debate the benefits of IT-based HD production workflows.Don Downie, moderator (Small Media Extra Large), John Fiege (fiegefilms.com), Denis Jensen (denisjensen.com), Justin Noto (agoncreative.com)
Tags  film panel

10:00 AM
to 11:00 AM

Alpha Cine Digital to 35mm Demo: Anything in - Film out.
11 Attendees
Location Alamo Ritz
About  Everything you always wanted to know about digital to film transfers but didn't know who to ask. Join Alpha Cine for an in depth 35mm demo presentation showcasing clips from award winning films. Come ready to learn the technical and artistic process of getting your digital film onto 35mm.Sample reel will include: Academy Award nominated FROZEN RIVER, Academy Award winning TAXI TO THE DARK SIDE, Academy Award nominated IRAQ IN FRAGMENTS, Sundance Award winning HUMPDAY and IFC Spirit Award winner, THE UNFORESEEN.
Tags  film panel

10:00 AM
to 11:00 AM

Anatomy of an Exit: Selling Your Company
94 Attendees
Location Austin Convention Ctr
About  After 6 months of intense negotiations, my partner and I sold RegOnline.com to Active.com for double what the investment bankers told us we could. Get an inside look at how deal-makers do their deals with this play-by-play blow of the negotiations.
Speaker Info  Bill Flagg (Pres, RegOnline)

10:00 AM
to 11:00 AM

Beyond Aggregation -- Finding the Web's Best Content
244 Attendees
Location Hilton
About  RSS aggregation has reduced the massive ocean of Web content into something more manageable, but we are still left overloaded with information and manual searching. This panel will explore new avenues for finding the Web's best content, and how this more intelligent Web will affect major media companies, online publishers and consumers.We have confirmed Marshall Kirkpatrick of ReadWriteWeb as a moderator.
Speaker Info  Marshall Kirkpatrick (VP Content Dev, ReadWriteWeb ), Louis Gray (Author/Publisher, louisgray.com), Gabe Rivera (Founder/CEO, Techmeme), Melanie Baker (Community Mgr, AideRSS Inc), Micah Baldwin (VP Business Dev, Lijit Networks Inc)

10:00 AM
to 11:00 AM

Finance 2.0: Money Management to Save this Generation
116 Attendees
Location Austin Convention Ctr
About  The country's economy sucks, especially for young people. New sites give unprecedented financial insight and unique ways to save. Their founders promise the resulting changed relationship between people and their financial future will lead to less reliance on credit, lower consumer debt, and ultimately foster a stronger economy. How?!
Speaker Info  Nichelle Stephens (Founder, Keeping Nickels), Michael Ferrari (President/ Co-Founder, SmartyPig), Aaron Patzer (CEO/Founder, Mint.com), Murali Subbarao (Pres/CEO, Billeo Inc), Stessa Cohen (Gartner Inc)

10:00 AM
to 11:00 AM

Gaming as a Gateway Drug: Getting Girls Interested in Technology
45 Attendees
Location Austin Convention Ctr
About  Wanted: Girl Gamers! It's not just about playing, but using play to ignite a crucial spark. This session will explore how educators, parents and the community can use video games to attract girls to pursue technology.
Speaker Info  Dee Kapila (Technology & Program Coord, Girlstart), Sheri Graner Ray (Sr Designer, Sony Online Entertainment), Cindy Royal (Assistant Professor, Texas State University), Joe Sanchez (co-Founder, Educators Coop), Megan Gaiser (CEO & Pres, Her Interactive)

10:00 AM
to 11:00 AM

Grokking Bloggers: It's About Love and Underpants
71 Attendees
Location Austin Convention Ctr
About  BlogHer's recent Social Media Study quantified what most developers and companies already intuited: Blogging is mainstream, addictive and trusted. Women, in particular, are abandoning other media channels to get information, and are becoming early adopters of every new Web 2.0 tool. This acquisition of information is only a by-product of acquiring something more powerful: empowerment. This early adoption of technology is not about cool-hunting or personal empire expansion: It's about love.What does it have to do with Underpants? You'll have to come find out.
Speaker Info  Elisa Camahort Page (Co-founder and COO, BlogHer Inc)

10:00 AM
to 11:00 AM

Presenting Straight to the Brain
237 Attendees
Location Austin Convention Ctr
About  Is there a way out of the oppressive PowerPoint culture that surrounds us? Yes: skip the fonts and graphics talk, and explore how the human mind learns. When you accept what the research says about the brain, you'll have no choice but to present a clear and compelling multimedia story.
Speaker Info  Jared Goralnick (Productivity Evangelist, AwayFind), Cliff Atkinson (BBP Media), Craig Ball (Pres, Craig D Ball PC), Kathy Sierra (CreatingPassionateUsers)

10:00 AM
to 11:00 AM

Remixing the Museum Exhibition
68 Attendees
Location Austin Convention Ctr
About  What happens when six regional museums join forces, build a web site and allow us to remix their authoritative collections with public resources drawn from Flickr and YouTube?How does a museum manage data that comes from third-party APIs? Is this a shift forward in the evolution of online exhibitions?
Speaker Info  Jim Forrest (Peabody Essex Museum), Ben Tucker (GreenRiver.org), Ellis Neder (Cretive Dir, Sway Design), Steven Alvarez (Dir of Programs & Media, Alaska Native Heritage Center)

10:00 AM
to 11:00 AM

Scaling Synchronous Web Apps
129 Attendees
Location Hilton
About  Serious server-side engineers will talk about how they were able to get around some of the tricky ins and outs of building a fast, reliable, scalable synchronous Web application. Hear about how not to fail at scalability and about the lessons they learned and the mistakes they made that might help you scale your own synchronous application.
Speaker Info  Sandy Jen (Founder, Meebo Inc), Kyle Vogt (Founder, Justin.tv), Jason Kincaid (Writer, TechCrunch), Serkan Piantino (Software Engineer, Facebook Inc)

10:00 AM
to 11:00 AM

Shift Happens: Moving from Words to Pictures
181 Attendees
Location Hilton
About  People are hardwired for visualization yet we rely significantly on text. Most games, graphic novels, magazines, interfaces, IKEA instructions, and many other forms of communication take advantage of people's natural visual thinking ability. Panelists will discuss how to leverage visual techniques to improve your games, websites, movies, communications, or presentations.
Speaker Info  Sunni Brown (Owner, BrightSpot Info Design), Tom Crawford (CEO, VizThink), Dave Gray (Chairman, XPLANE), Lee LeFever (Principal, Common Craft), Dan Roam (President, Digital Roam Inc)

10:00 AM
to 10:30 AM

Silicon Dragon
24 Attendees
Location Austin Convention Ctr
About  Don't be surprised if the next Steve Jobs comes from China. That's the message of Silicon Dragon, the book that profiles the next generation of Chinese entrepreneurs who are challenging the U.S. for global high-tech leadership. Based on interviews with the inventors and investors behind today's cutting-edge advances in wireless communication, the web, e-commerce, search and software, Silicon Dragon provides a behind-the-scenes look at how China is winning the tech race. Written by international business journalist Rebecca A. Fannin based on reporting in China, Silicon Dragon was published in 2008 by McGraw-Hill. The book has received positive reviews from the Financial Times and The Wall Street Journal, and has been featured in Forbes as well as several radio and TV shows worldwide. More information can be found here, www.rebeccafannin.com.
Speaker Info  Rebecca Fannin (Intl Editor, Silicon Dragon & AVCJ)

10:00 AM
to 11:00 AM

The Invisible Web and Ubiquitous Computing
119 Attendees
Location Austin Convention Ctr
About  Cost of technology, falling. Speed of wireless networks , growing. Availability of network services, everywhere. Compartmentalization of data, and micro-functionality (widgets, apps), increasing. In the not-too-distant future, the network will surround us in our daily lives; it will know about us, interact with us, and it will be invisible.
Speaker Info  Patrick Moorhead (Dir Emerging Media, Razorfish), David Polinchock (Brand Experience Lab)

10:00 AM
to 11:00 AM

The Power of Small
97 Attendees
Location Austin Convention Ctr
About  The authors of the New York Times bestseller The Power of Nice take on the conventional wisdom of today's super-sized society where bigger is better and offer a provocative and counterintuitive look into how little things truly have the power to change your business, your industry or your life for the better.
Speaker Info  Myles Kleeger (Managing Dir KTG Buzz, The Kaplan Thaler Group)

10:30 AM
to 11:00 AM

Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World
64 Attendees
Location Austin Convention Ctr
About  "Compulsion-to-compare" is a rampant, new customer behavior that, if ignored, can make a serious dent in any company's bottom line. Google and other search technologies have created an unprecedented state of "customer informedness" by which buyers are gathering enough information online to instantly compare alternatives. This transparency makes getting and keeping loyal customers even harder in today's brutally competitive world. Taming the Search-and-Switch Customer addresses these tough, complex realities with proven solutions both B2B and B2C firms, large and small, can harness. The book includes a "worth-it test" which enables firms to get a real look at whether their customers think their product or service measures up.
Speaker Info  Jill Griffin (loyaltysolutions.com)

11:00 AM
to 12:47 PM

11:00 AM
to 12:02 PM

The Least of These
6 Attendees
Location Alamo Ritz 1
About  Detention of immigrant children in a former medium-security prison in Texas leads to controversy when three activist attorneys discover troubling conditions at the facility. This compelling film explores the role - and limits - of community activism, and considers how American rights and values apply to the least powerful among us.

11:00 AM
to 12:00 PM

Case Study: Winnebago Man
34 Attendees
Location Austin Convention Ctr
About  Jack Rebney--whose outrageous outtakes from a Winnebago sales video made him a viral video superstar--in his first major public appearance since that ill-fated video shoot in 1989. Rebney sits with fllmmaker Ben Steinbauer in a NSFW conversation about Rebney's thoughts on YouTube and the unwanted notoriety it brought him, the state of modern media and the story behind the documentary that was almost never made!
Speaker Info  Ben Steinbauer (Dir, Winnebago Man), Jack Rebney (Winnebago Man), Scott Weinberg (Managing Editor, Cinematical/FEARnet)
Tags  film panel

11:00 AM
to 12:00 PM

Deciphering Funding
13 Attendees
Location Austin Convention Ctr
About  The independent film world stands at a crossroads. The current economic crisis has affected the traditional avenues of finance leaving filmmakers with seemingly fewer options for getting their films made - while public demand for indie storytelling remains strong. However new models of fundraising and funding are emerging thereby forging a very new landscape in the indie narrative and doc worlds.
Speaker Info  John Sloss (Cinetic Media), Anne del Castillo (Dir Dev & Business Affairs, P.O.V.), Ryan Harrington (Head, IndiePix Studios), Julie Goldman (Exec Producer/Partner, Cactus Three)
Tags  film panel

11:00 AM
to 1:00 PM

HD 101: Items You Will Want to Consider Before Making an HD Camera Decision
33 Attendees
Location Austin Convention Ctr
About  Mike DesRoches from Sony will present the fundamentals of HD, and then illustrate the key variables (many of which are often overlooked) you cannot afford to gloss over. Presented in laymen's terms, this workshop is a must for those confused by the various cameras systems, compression schemes, storage devices and delivery options.
Speaker Info  Mike DesRoches (Sales Support Engineer, Sony Electronics Inc)
Tags  film panel

11:00 AM
to 12:30 PM

Mentors: Entertainment Lawyers
4 Attendees
Location Austin Convention Ctr
About  There are countless legal pitfalls inherent in the world of film and video. Meet one on one with legal specialists for invaluable information to save you from costly problems in the future.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Deena Kalai (Deena Kalai PLLC), Jason Janego (Head of Business & Legal Affairs, Magnolia Pictures), Stephen Monas (CEO, Business Affairs Inc), (Law Offices of George M. Rush), Kevin Dartt (GDHM)
Tags  film panel

11:30 AM
to 12:56 PM

Made In China
23 Attendees
Location Alamo Lamar 2
About  Slinkys, Pet Rocks, Ant FarmsÉbehind each of those great novelties is the story of a great Novelty Inventor. 'Made In China' is the story of one such inventor. Johnson, a self-styled novelty inventor from a small town in East Texas, is determined to bring his big idea Ð "a humorous domestic hygiene product" - to the world. Johnson's journey takes him to the Mecca of the novelty world: China, where anything is possible and everything has its price. Lost in the backstreets of Shanghai, Johnson discovers that it takes more than a million dollar idea to make it to the big time. It takes guts, determination, and a fist full of sneezing powder.

11:30 AM
to 1:00 PM

The Dungeon Masters
29 Attendees
Location Austin Convention Ctr
About  An evil drow elf is displaced by Hurricane Katrina. A sanitation worker lures friends into a Sphere of Annihilation. A failed super-villian starts a cable-access show involving ninjas, puppets and a cooking segment.
These are the characters, real and imagined, of Keven McAlester's documentary THE DUNGEON MASTERS. Against the backdrop of crumbling middle-class America, two men and one woman devote their lives to Dungeons and Dragons, the storied role-playing game, and its various descendants. As their baroque fantasies clash with mundane real lives, the characters find it increasingly difficult to allay their fear, loneliness, and disappointment with the game's imaginary triumphs. Soon the true heroic act of each character's real life emerges, and the film follows each as he or she summons the courage to face it. Along the way, THE DUNGEON MASTERS re-imagines the tropes of classic heroic cinema, creating an intimate portrait of minor struggles and triumphs writ large.

11:30 AM
to 12:30 PM

Are Women Taken More Seriously On The Web?
76 Attendees
Location Austin Convention Ctr
About  Women used to have to get our foot in the door THEN prove that we deserved to be there. With blogging and social networking, we're now able to portray a more cohesive picture of our views, interests, and skills. Have blogging and social networking changed the way that women are viewed and treated?
Speaker Info  Blagica Bottigliero (Social Media Consumer Brands, Edelman), Karen Chu (Graphic Designer, PlayFirst Inc), Laura Roeder (Principal, roederstudios.com), Carly Kocurek (Doctoral Candidate, University of Texas at Austin)

11:30 AM
to 12:30 PM

Becoming Open: This Changes Everything
92 Attendees
Location Austin Convention Ctr
About  What are the benefits of being "open?" Most do not yet know what that fully means. As more APIs bloom, some of us are finding that 'open' is broader than finding business models that scale with data portability. What does open mean for how businesses engage customers, industries, and employees?
Speaker Info  Jim Stanley (VP Prod Strategy & Dev News & Technology, CBS Interactive)

11:30 AM
to 12:30 PM

Browser Wars III: The Platform Wins
217 Attendees
Location Hilton
About  We're doing *so darn much* with the Web platform these days, from cross-domain access mechanisms to new drawing and graphics tools. But in the end, we still have to deal with different web browsers. This discussion brings the leads from Mozilla (Firefox), Microsoft (IE), Google (Chrome) and Opera (Opera) together for yet another incendiary discussion about the future of the web.
Speaker Info  Arun Ranganathan (Mozilla), Chris Wilson (Web Platform Architect, Microsoft), Brendan Eich (CTO, Mozilla Foundation), Charles McCathieNevile (Chief Standards Officer, Opera Software), Darin Fisher (Software Engineer, Google)

11:30 AM
to 12:30 PM

Enough To Be Dangerous: Managing 'Expert' Clients
120 Attendees
Location Hilton
About  "The page shouldn't scroll." "Two clicks are too many." These are two of the numerous client conundrums that agencies face on a daily basis. In this presentation, we discuss how to educate, reeducate and placate your client, without having your team kill you in the process.
Speaker Info  Kali Cover (Exec Dir Systems Implementation, FOX Interactive Media), Marili Cantu (Acct Dir, Springbox)

11:30 AM
to 12:30 PM

Entrepreneurship in the Belly of the Beast
81 Attendees
Location Austin Convention Ctr
About  Small is beautiful at SXSW. From Getting Real to starting up, the ethos is largely anti-large corporation. This attitude overlooks one of the most satisfying professional accomplishments: doing your own thing while working for The Man. This presentation uses examples to offer strategies for making the corporation work for you.
Speaker Info  John Tolva (Director, Citizenship & Technology, IBM), Chris Bernard (User Experience Evangelist, Silverlight/Microsoft), Irene Au (Google), John Wolpert (Exec Dir, Team UpStart), Moshe Tamssot (VP New Svcs, Kraft Foods)

11:30 AM
to 12:30 PM

How Safe is Your Domain Name?
27 Attendees
Location Hilton
About  Domain names are valuable property. But are they out there for the taking by people who do not have your best interests in mind? Join this panel of internet and legal experts for an informative discussion about the prevalence of internet identity theft. Learn steps you can take to protect one of your most important assets.
Speaker Info  Daniel Lorenzetti (The Image Expedition), Allison McDade (Atty , Pirkey Barber LLP)

11:30 AM
to 12:30 PM

How to Protect Your Brand Without Being a Jerk!
104 Attendees
Location Austin Convention Ctr
About  You've already created content and a brand. Now, a copycat is making money pushing a product ridiculously similar to yours. Congratulations! Imitation is flattery. So, why are you pissed off? You're upset because it's unfair and, possibly, infringes on your rights. Learn how to protect your creative projects without going overboard...or broke!
Speaker Info  Twanna A Hines (Writer/Editor/Blogger/Sexpot, funkybrownchick.com), Elena Paul (Exec Dir , VLA), Oren Bitan (Atty, HIQI Media), Eric Steuer (Creative Dir, Creative Commons), Danny O'Brien (eff.org)

11:30 AM
to 12:30 PM

Love in the Cloud: Online-Only Marriages
24 Attendees
Location Austin Convention Ctr
About  Could two people really share a life without ever meeting in meatspace? We discuss how online-only marriages could work. What current assumptions and apprehensions will seem quaint tomorrow? What are the barriers, and what answers will technology provide? In a world that is redefining marriage, is this the next logical step?
Speaker Info  Todd Moy (Sr User Experience Designer, Capstrat), Margot Carmichael Lester (Owner, The Word Factory)

11:30 AM
to 12:30 PM

My Car Is Talking But What's it Saying?
46 Attendees
Location Austin Convention Ctr
About  We call it the 60 MPH User Interface. Challenges abound in designing multi-modal voice and touch interactive user experiences in the car, for directions, traffic, information and communication. Come learn guiding design principles, see examples from today and talk about the experience of tomorrow.
Speaker Info  Karen Kaushansky (User Experience Designer, Tellme A Microsoft Subsidiary), Jason Kriese (UX Program Mgr , Microsoft), Mike Jones (Sr Interaction Designer, Smart Design), Mary Butler (Senior Content Strategist, Razorfish), David Kidd (George Mason University)

11:30 AM
to 12:30 PM

Outsourcing 2.0: Is the World Flat or Not?
86 Attendees
Location Austin Convention Ctr
About  Are you building a killer web app or the next great Internet startup? You've considered outsourcing, but heard about the headaches. Come see four outsourcing experts share insights on collaborating across borders and time zones, avoiding project death spiral, and how smart startups are leveraging a global strategy that VC's expect.
Speaker Info  Sandeep Sood (Monsoon Company), Andrea Azdril (CEO, Startech Global), Chris Schultz (Pres, Flatsourcing.com), Matthew Tritico (Software Developer, LSU Health Sciences Center)

11:30 AM
to 12:30 PM

Privacy and Personalization: Oxymoron or the Perfect Match?
55 Attendees
Location Austin Convention Ctr
About  It's all about me. I want to see the stuff that amuses me. Not that ad. So you need to see what I'm doing online. OK, Wait!? What should I tell you? What's the worst case scenario? Should I care?Our panel experts share perspectives on how to balance personalization and targeting with privacy concerns. Is solution even possible? Discuss.
Speaker Info  David Marks (CTO/Cofounder, Loomia)

11:30 AM
to 12:30 PM

Puzzle Hunts and the Creative Process
53 Attendees
Location Austin Convention Ctr
About  Every year, I design a massive puzzle hunt for my friends. This panel will explore the creative process behind it, from designing the puzzles to keeping guests of all skill levels entertained. See the recaps at http://the.weisz.es/277 (4 parts) and http://the.weisz.es/323/ (5 parts).
Speaker Info  Sandy Weisz (Principal, Methodtree Inc), (Sarah Weisz Consulting)

11:30 AM
to 12:30 PM

Snappy Strategies for Selling Art & Crafts Online
58 Attendees
Location Austin Convention Ctr
About  Today, social media sites like Facebook, ecommerce sites like Etsy.com, and the endless mash up of ecommerce ingredient applications have made starting a successful business for independent artists and crafters a snap. Learn what online tools work best, how to drive traffic, successful strategies from current independents and more.
Speaker Info  Rebecca Marshall (User Experience Professional/Jewelry Designer, thecatbirdnest.com), Willo O'Brien (Designer/Illustrator, WilloToons)

11:30 AM
to 12:30 PM

Start-up Management: OMG I Have to Manage People?
119 Attendees
Location Hilton
About  It has been said managing people is the hardest thing to do. It is even more difficult if you are web developer or brand new entrepreneur who now has to build and manage a team. You need help! These experienced founders will guide you through the hairiest of management problems.
Speaker Info  Steven Reading (Founder, Dogster Inc), John Vars (Dogster Inc)

11:30 AM
to 12:30 PM

The Future of the DVD and Digital Distribution
68 Attendees
Location Austin Convention Ctr
About  Filmmakers are increasingly relying on revenues from DVD sales and digital downloads, as a supplement to (or instead of) theatrical ticket sales. But how long will physical DVD sales remain a viable business (and will Blu-ray help prolong their lifespan)? How are filmmakers selling digital downloads and rentals on iTunes and other outlets, and how do digital revenues stack up? Are there models for making money from free peer-to-peer distribution? Our panel of filmmakers, techies, and distributors will outline the best practices for making the most from the established DVD sales channel and the emerging digital channel.
Speaker Info  Scott Kirsner (Editor, CinemaTech), Rick Allen (CEO, Snag Films), Matt Dentler (Cinetic Media), Joe Swanberg (Nights and Weekends), Gary Hustwit (Director, Objectified), Steve Savage (Pres, New Video), Todd Yellin (Dir, Netflix)

11:30 AM
to 12:30 PM

The Real Technology of Indiana Jones
48 Attendees
Location Austin Convention Ctr
About  Archaeologists no longer rely on whips and fedoras; they now use a range of sophisticated digital tools to collect information in the field and study it in the lab. Too often, though, this wealth of information meets the same fate as Indy's discoveries, locked away in digital 'warehouses' where no one can see it. The archaeologists on this panel present different projects that use web platforms and open-source approaches to bring digital archaeology out of the warehouse and into the public eye. Learn how archaeologists are using interactive media to open their data and processes to the public; discuss the creation of an online archaeological community in Second Life; and explore ancient cities across space and time using publicly-available online tools.
Speaker Info  (Dir, L-P Archaeology/UCL), Bernard Frischer (University of Virginia), Colleen Morgan (Archaeologist, UC Berkeley), Adam Rabinowitz (Asst Professor, University of Texas at Austin)

11:30 AM
to 12:30 PM

Ultimate Showdown of Content Management System Destiny
198 Attendees
Location Hilton
About  This panel will feature the results of an 'Iron Chef' style competition pitting three teams of all-star Web developers from the Drupal, Joomla! and WordPress communities against each other to develop the same Web site in each of their chosen open source content management platforms.
Speaker Info  Colleen Carroll (Sr Leader Dev Svcs, Palantir.net), George DeMet (Owner, Palantir.net), Matt Mullenweg (Automattic/WordPress), Steve Fisher (Creative Dir, Idea Market)

11:30 AM
to 12:30 PM

Virtual Goods - Make it Work for Your Community
62 Attendees
Location Austin Convention Ctr
About  There's been excessive hype about virtual goods in the past year. This panel will give you tangible ideas about how to make your virtual goods strategy succeed. You'll walk away with hands on tips on how to design for and implement a successful and profitable virtual goods offering. Whether you're a social network, a blog, a game, or a recommendations service, learn how to satisfy your customers with virtual goods.
Speaker Info  Susan Wu (ohai), Susan Choe (CEO/Founder, Outspark), Kevin Dasch (VP Finance & Business Dev, 122537), Andrew Sheppard (Executive Producer, hi5 Networks Inc)

11:30 AM
to 12:30 PM

What Can We Learn From Games
120 Attendees
Location Austin Convention Ctr
About  Experts from three different (bit connected) industries talk about game design, learning theories, collective intelligence, transmedia entertainment, and the value of play in a participatory culture.
Speaker Info  Henry Jenkins (Co-Dir CMS, MIT), James Gee (Mary Lou Fulton Presidential Professor of Literacy Studies, Arizona State University), Warren Spector (GM Creative Dir, Junction Point - Disney Interactive Studios)

11:30 AM
to 2:30 PM

BBQ Crash Course
62 Attendees
Location Emo's Main Room
RSVP Required  Click here
About  This is a once-in-a-lifetime opportunity to sample some of Central Texas' best BBQ all in one spot, delivered to you by the men and women who make it day in and day out - come and meet the pitmasters. Each ticket ($75 for public, $65 for SXSW Badges) includes more BBQ that you can eat, 2 drink tickets (good for sodas, beer, cocktails, etc...), dessert (banana pudding, cobbler, and Blue Bell), a commemorative T-Shirt and some serious bragging rights! BUY TICKETS AT http://www.bbqcrashcourse.com/

11:30 AM
to 2:00 PM

Social Media For Social Good
226 Attendees
Location Stubb's BBQ
RSVP Required  Click here
About  Porter Novelli along with Jeff Pulver, Randi Zuckerberg and Stacey Monk will hold a special event at Stubb's Bar-B-Que - "Social Media for Social Good."

11:30 AM
to 1:30 PM

We Should Be Dead
6 Attendees
Location Nueva Onda
About  International Lunch Series

12:00 PM
to 1:30 PM

AMAC @ The Hideout: Austin School of Film
4 Attendees
Location Hideout
About  Austin School of Film presents Brave Cinema 2009: No Censorship Here!--Award winning films from our Loud and Clear Youth Film Festival. Creative and brilliant shorts by our Featured Adult Filmmakers. Austin School of Film is a nonprofit independent film, art, and technology center that supports every aspect of production from idea to distribution. Our goal is to educate, train, and develop emerging artists of all ages to be active participants in shaping our 21st century culture

12:00 PM
to 1:19 PM

Blood Trail
7 Attendees
Location Alamo Ritz 2
About  At times war photographer Robert King resembles a heroic misfit straight out of the pages of Scoop, thrown into the heart of battle, struggling to adapt to the brutal environment he finds himself in. Occasionally comic, often touching, more often dark, Blood Trail, the tale of Robert King, is a unique and personal journey, a film which follows him over 15 years and through three wars.
His journey starts in Sarajevo in 1993, a 23-year-old fresh out of Art College and prepared to dodge bullets on the front line dreaming of a Pulitzer Prize. His dream proves elusive. Fired by his photo agency and struggling to make ends meet, any swashbuckling allusions Robert holds for the career he has chosen quickly evaporate: as he realises this is one of the toughest professions in the world.
Despite himself, Robert stays in the game, over time establishing himself as a respected professional, his work making the front covers of global media titles. Over 15 years Blood Trail records Robert's life from boy to man, to husband and father. It is a biography, which leads from reckless naivety to maturity hardened by war and softened by family. It is a story, which forces Robert to inevitably question why he chose a profession, which involves an endless trail of death and destruction.

12:00 PM
to 1:24 PM

The Way We Get By
8 Attendees
Location Alamo Lamar 3
About  A captivating and intimate look at three senior citizens in America as they struggle with the losses that come with growing old and the uplifting ways they rediscover their reasons for living. By greeting nearly one million U.S. troops at a tiny airport in Maine, Bill Knight, Joan Gaudet, and Jerry Mundy find the strength to overcome their own personal battles and demonstrate the meaning of community at a time when most Americans have lost faith in their country.

12:30 PM
to 1:30 PM

1:00 PM
to 2:27 PM

Rats and Cats
12 Attendees
Location Alamo Ritz 1
About  Darren McWarren was an Australian TV legend but fell from grace after an indiscretion with a young co-star. Now living in a backwater town his life is put under the microscope by a tabloid journalist researching a 'where are they now' piece.

1:00 PM
to 5:00 PM

Creative Employment Confab Presented by Coroflot
49 Attendees
Location Hilton
About  Join us from 1pm to 5pm for a four-hour recruiting and networking event bringing together candidates and employers representing the best of both sides of todays creative industries. This informal gathering will allow time for attendees to discuss opportunities and challenges as everyone tries to do more with less, promote their own brand and stay ahead of current trends. Recruiters, hiring managers, designers, developers, writers, and strategists are all encouraged to attend.The event will feature a panel discussion from 2pm - 3pm on creative employment trends and strategies over the next 2 to 5 years. Panelists will be Nathan Shedroff (Chair of the Design MBA course at CCA), Jon Kolko (Senior Designer Analyst at frog design) and Michael Smith (Sr. Manager, Industrial Design Consumer Experience Design Group at Dell). The panel will be moderated by Carl Alviani, Editorial Director of the design employment and networking site Coroflot.com.A cocktail reception will following the panel discussion and the remainder of the afternoon will be an open format. Bring your business cards, portfolio, resume and laptop and walk away with a fistful of connections or a new job!
Speaker Info  Carl Alviani (Editorial Dir, Coroflot.com), Nathan Shedroff (Program Chair MBA in Design Strategy, CCA), Jon Kolko (Senior Designer Analyst, Frog Design Inc), Michael E. Smith (Sr. Manager, Industrial Design Consumer Experience Design Group, Dell)

1:00 PM
to 2:00 PM

Delivery: Avoiding Future Nightmares
11 Attendees
Location Austin Convention Ctr
About  Creating deliverables can be a massive undertaking for a filmmaker lucky enough to secure distribution. Your ability to provide the print, legal and publicity materials can mean the difference between profiting from your film, and spiraling even deeper into debt. Experts in the field will shed light on the often overlooked details.
Speaker Info  Lisa Rodgers (VP Post Production, Universal Studios), David Gaynes (Motion Media Services), Christian Zak (VP-Independent Feature Films, Technicolor), Maggie Megaw (Exec VP, Business Affairs Inc)
Tags  film panel

1:00 PM
to 2:00 PM

Making the Perfect Trailer: Mark Woollen Workshop
39 Attendees
Location Austin Convention Ctr
About  Mark Woollen is the award winning creator of some of the most memorable recent movie trailers, including Traffic, Lost In Translation, Milk and The Wrestler. His workshop will present a rare opportunity to discover the arsenal of techniques deployed in the production of trailers that form such a vital ingredient in the representation and marketing of modern motion pictures.Step-by-step, Woollen and Associates will use video and other raw elements to deconstruct and reveal the alchemy, philosophy and mechanics behind the creation of that perfect trailer.
Speaker Info  Mark Woollen (Mark Woollen & Associates), Sohini Sengupta (Producer, Mark Woollen & Associates), Chad Misner (Mark Woollen & Associates)
Tags  film panel

1:00 PM
to 2:30 PM

Mentors: Publicity
11 Attendees
Location Austin Convention Ctr
About  Do you need a publicist? Maybe so, and maybe no. Come get some hands-on information about the modern role of the PR person, and how that impacts filmmakers today.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Jessica Edwards (VP, Murphy PR), Kelly Sanders (Exec Director, Truly Indie), Slava Rubin (IndieGoGo), (42West), (Owner, Indie PR), (The Overbrook Brothers )
Tags  film panel

1:30 PM
to 2:56 PM

The Yes Men Fix the World
54 Attendees
Location Paramount
About  THE YES MEN FIX THE WORLD (dir. Andy Bichlbaum, Mike Bonanno, Kurt Engfehr, 2009) is a screwball true story that follows a couple of gonzo political activists as they infiltrate the world of big business and pull off outrageous pranks that highlight the ways that corporate greed is destroying the planet. Along the way the duo discover the culprits behind the cult of greed, and in a wildly uplifting ending, they find a way for everyone to defeat the cult and save civilization from its own worst excesses.

2:00 PM
to 3:30 PM

AMAC @ The Hideout: Reel Women
7 Attendees
Location Hideout
About  A selection of short films made by REEL WOMEN members including CC Stinson, D.J. Morrison, Gabriela Quijano, Mary Tucker, Kathy Davis, Sally & Kelly Jackson, Alpha, Karen Aptekar, Cheryal Loosmore. Included are narratives and documentaries ranging from a parody of a scene from a Coen Brothers' film to a plea for governmental support for medical funding for foster children.

2:00 PM
to 3:30 PM

MINE
14 Attendees
Location Austin Convention Ctr
About  MINE is a feature-length, independent documentary about the essential bond between humans and animals, set against the backdrop of one of the worst natural disasters in modern U.S. history: Hurricane Katrina. This gripping, character-driven story follows New Orleans residents as they attempt the daunting task of trying to reunite with their pets who have been adopted by families all over the country, and chronicles the custody battles that arise when two families love the same pet. Who determines the fate of the animals - and the people - involved? A compelling meditation on race, class and the power of compassion, MINE examines how we treat animals as an extension of how we view and treat each other.

2:00 PM
to 3:18 PM

TRIMPIN: the sound of invention
23 Attendees
Location Alamo Lamar 2
About  TRIMPIN: THE SOUND OF INVENTION is an amusing journey through the musical world of an eccentric creative genius.
Artist/inventor/engineer/composer Trimpin has never been represented by a gallery, a dealer, or a manager, and doesn't have a cellphone or a website Ð yet his freewheeling sculptures and outrageous musical experiments are cherished by artists, musicians, and museums all over the planet.
Filmed over the course of two years, this feature doc shows the iconoclastic artist:- building a 60-foot tower of self-tuning, automatic electric guitars; - experimenting with the Kronos Quartet on a variety of toy and electronic instruments; - designing a perpetual motion sculpture in a glass foundry; - creating a giant marimba ensemble that converts real-time earthquake data into music;and always in the midst of inventing wild sonic and kinetic gizmos.
An exploration of a creative genius whose self-made world resembles both Santa's workshop and Frankenstein's lab, TRIMPIN: THE SOUND OF INVENTION will delight anyone interested in the mysteries, pitfalls, and sheer joys of creative experiment.

2:00 PM
to 3:00 PM

International Business in China for Fun and Profit
80 Attendees
Location Austin Convention Ctr
About  There are myriad misconceptions about doing business in China, but with a massive market, talented workbase and intriguing culture, there are also many compelling reasons for entrepreneurs to consider expanding their enterprises to Asia. Practical questions are answered by a panel of ex-pat entrepreneurs.
Speaker Info  Kris Krug (Pres, Raincity Studios Inc/Bryght), Christine Lu (Founder, The China Business Network), Andrew Lih (Researcher/writer, ), Dan Harris (China Law Blog), Sage Brennan (Dir Of Research, Pacific Sun Investment Management)

2:00 PM
to 3:00 PM

Monday Keynote: Virginia Heffernan / James Powderly Interview
334 Attendees
Location Austin Convention Ctr
About  Open source art evangelist and political activist James Powderly talks about his craft and his mission with Virginia Heffernan, who writes The Medium column for The New York Times Magazine.
Speaker Info  Virginia Heffernan (Columnist , The New York Times), James Powderly (Research Dir, FAT Lab)

2:00 PM
to 2:30 PM

Quitter: How to Leave Your Perfectly Good Job
191 Attendees
Location Austin Convention Ctr
About  Your folks won't understand it, but sometimes you just need to quit your perfectly good job and go to work for yourself. This panel discussion will seek to understand what it is that makes a good entrepreneur and what are the best first-steps towards being one.
Speaker Info  Bryan Mason (Founder, Small Batch Inc), Ryan Freitas (Dir Prod Design, Plinky), Christopher Sacca (Managing Dir, Lowercase Capital), Laura Mayes (Co-founder, Kirtsy)

2:30 PM
to 3:53 PM

Garbage Dreams
15 Attendees
Location Alamo Lamar 3
About  Filmed over four years, GARBAGE DREAMS follows three teenage boys Ð Adham, a bright precocious 17 year old; Osama, a charming impish 16 year old; Nabil, a shy artistic 18 year old Ð born into the trash trade and growing up in the world's largest garbage village, a ghetto located on the outskirts of Cairo. It is a world folded onto itself, an impenetrable labyrinth of narrow roadways camouflaged by trash; it is the home to 60,000 'Zaballeen'(or 'Zabbaleen'), arabic for 'garbage people.'
When their community is suddenly faced with the globalization of its trade, each of the teenage boys is forced to make choices that will impact his future and the survival of his community.

2:30 PM
to 4:20 PM

The Paranoids
13 Attendees
Location Alamo Ritz 2
About  An aspiring screenwriter from Buenos Aires, he lives in fear of success, STDs and -- especially -- his doorman. We meet Luciano during one of his typically awkward days: he has a narcoleptic attack on the job (he's a children's entertainer, to boot), obsessively calls an HIV helpline after a random sexual encounter and accidentally sends his best friend to the hospital after slamming a door in his face.
Things become even more uncomfortable when Luciano's childhood friend Manuel returns to Buenos Aires from Madrid, where he is the producer of a successful television show called The Paranoids. Manuel is in town to make an Argentine version of the hit, and Luciano becomes especially perturbed when he discovers that he provided the inspiration for the show's main character, who even shares his name.
When Manuel leaves on a business trip to Chile, his beautiful new girlfriend Sofia (JazmÌ n Stuart) decides to stay with Luciano, a turn of events that amounts to a nightmare for her fearful host. At first, Sofia sees Luciano superficially; to her, he is just the paranoid freak her boyfriend has described. After spending time with him, however, she begins to see Luciano for what he is -- a misunderstood, honest and genuine person. In sum, he is the complete opposite of Manuel.

3:00 PM
to 4:30 PM

Mentors: Distributors
2 Attendees
Location Austin Convention Ctr
About  Get some one-on-one face time with people who can decide if a film makes it to a theater or your local video store.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Brent Hoff (Editor/Exec Producer, Wholphin), Eileen Rodriguez (Dir Acq, The Weinstein Company), Scott Shooman (VP Acquisitons & Production, Sony Pictures Worldwide Acquisitions Group), Karim Ahmad (Programming Mgr, Independent Television Service (ITVS)), Dan Goldberg (Head of Festival Direct , IFC Films), Benjamin Cotner (Exec Dir of Acq&Co-Productions, Paramount Pictures), Rob Williams (VP Acq/Theatrical distribution, Liberation Entertainment Inc)
Tags  film panel

3:00 PM
to 4:00 PM

Mini-Meeting: Connecting to Audiences that Care: Filmmakers, Distributors and Activists Can Work Together
10 Attendees
Location Austin Convention Ctr
About  There's no doubt that film has a unique capacity to tell powerful human stories that often shed light on critical social issues - but how can filmmakers and distributors connect to audiences that care? This panel will explore models of collaboration between filmmakers, distributors and activists who can tap into communities that care about the important social issues explored in film.
Speaker Info  Marcy Garriott (Producer, The Least of These), Jason Tyrrell (Acq, IndiePix), Rebecca Bernhardt (ACLU)
Tags  film panel

3:00 PM
to 4:30 PM

Robert Rodriguez and Henry Selick: A Conversation From the Third Dimension
138 Attendees
Location Austin Convention Ctr
About  Robert Rodriguez (Sin City, Grindhouse) and Animator/Director Henry Selick (Coraline, The Nightmare Before Christmas) are two of the most technologically restless filmmakers in the industry, as evidenced by their adoption of 3D technology in their latest pictures. In a special SXSW 2009 conversation moderated by distinguished UT professor and AFS founding board member Charles Ramirez-Berg, these two innovators will discuss their careers, and the pleasures and pitfalls of 3D filmmaking as a glimpse into the future of the movie-going experience.
Speaker Info  Henry Selick (Dir, LAIKA), Robert Rodriguez (Troublemaker Studios), Charles Ramirez-Berg (Professor of Film Studies, University of Texas Austin)
Tags  film panel

3:00 PM
to 3:30 PM

Stealing MySpace: The Battle to Control the Most Popular Website in America
112 Attendees
Location Austin Convention Ctr
About  STEALING MYSPACE: The Battle to Control the Most Popular Website in America by Pulitzer Prize-winning Wall Street Journal reporter Julia Angwin (A Random House Hardcover, On sale: March 17, 2009), is the dramatic story of how MySpace founders Chris DeWolfe and Tom Anderson created the most popular Internet destination in America, displaying 41.8 billion Web page views per month and generating nearly $1 billion for Rupert Murdoch's empire.De Wolfe and Anderson dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and partying skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of the high-stakes war for MySpace, which pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. We see the dizzying back-room deals that allowed Murdoch to snatch MySpace from Viacom's grasp even as the MySpace founders remained in the dark about their fate. Then Angwin takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation. Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of sexual predators and spoofers who set up fake profiles (Murdoch himself tolerates dozens of phony 'Ruperts' on the site), and cope with monitoring the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan. STEALING MYSPACE is a smart, fast-paced narrative reminiscent of Bryan Burrough's Barbarians at the Gate and Michael Lewis's The New New Thing. It is the story behind a breakout cultural phenomenon, and Angwin argues, the defining story of the digital era.
Speaker Info  Julia Angwin (Author, ), Heather Gold (Founder, Subvert.com)

3:00 PM
to 4:00 PM

The Elevator Pitch
35 Attendees
Location Austin Convention Ctr
About  How you talk about your film can mean the difference between an audience and an empty screening--between distribution and selling DVDs on your website. When you only have a minute or so to talk about your film, how do you say enough without saying too much? A panel of festival regulars will listen to your pitch and offer feedback on how to refine it.
Speaker Info  Shelby Stone (Producer, Shelby Stone Productions), Robert Wilonsky (Dallas Observer), Christy Lemire (Film critic, Associated Press Television), Liesl Copland (Agent, Endeavor)
Tags  film panel

3:00 PM
to 4:00 PM

Trade Show Bar Happy Hour
140 Attendees
Location Austin Convention Ctr
About  The SXSW Trade Show Bar is back! Enjoy drinks during trade show hours with happy hour (complimentary drinks) from 3pm-4pm each day.

3:30 PM
to 4:31 PM

It was great, but I was ready to come home.
24 Attendees
Location Alamo Ritz 1
About  'It was great, but I was ready to come home.' follows best friends Cam and Annie as they navigate their way through the mountains and coastal towns of Costa Rica, looking for old comforts amidst new experiences. By turns tender and critical in its approach to its characters, Kris Swanberg's debut feature is an intimate and introspective look at the ebb and flow of female friendship.

3:30 PM
to 4:30 PM

A Conversation with Col Needham
56 Attendees
Location Austin Convention Ctr
About  SXSW aims to bring to light the fascinating origins of this go-to database as it welcomes Needham as a guest speaker for 2009. As definitive and important as IMDb.com has become in the world of film and entertainment, surprisingly little is known about its visionary founder. An early adopter of the youthful Internet's burgeoning potential, native Brit Needham developed his essential site from a simple spreadsheet that turned into an established online stalwart, with over 57 million unique visitors each month. More recently, its implementation of digital video hosting and streaming has secured IMDb's reputation at the forefront of the savvy cinephile's online experience.
Speaker Info  Col Needham (Founder/Managing Dir, IMDB.com), Eugene Hernandez (Co-Founder & Editor in Chief, indieWIRE)

3:30 PM
to 4:30 PM

Advertising is Entertaining - Who's Selling Out?
97 Attendees
Location Austin Convention Ctr
About  How are popular online video creators making advertising work without losing the authenticity and credibility that are their biggest assets? Felicia Williams and Ben Hudson kick off the conversation. Discussing Hudson's hands on experience at The Onion and Williams' development roles at Next New Networks and YouTube, this conversion will highlight practical knowledge, stories of success and failures, and emerging best practices for making sponsorships entertaining without selling your soul.
Speaker Info  Felicia Williams (Dir of Creative Dev, Next New Networks), (The Onion)

3:30 PM
to 4:00 PM

And Then There's This: How Stories Live and Die in Viral Culture
103 Attendees
Location Austin Convention Ctr
About  Bill Wasik, creator of the famous Flash Mob movement and senior editor at Harper's Magazine, investigates the mysterious world of viral culture in an illuminating and hilarious new book: AND THEN THERE'S THIS: How Stories Live and Die in Viral Culture (Viking; On-sale: June 15, 2009). The Internet, he argues, is not making the media more like everyday people, but making everyday people more like the media?obsessed with fads, with fame, with getting the story first at any cost, with novelty for its own sake. In AND THEN THERE'S THIS, Wasik travels through this world not as a sober outsider, but as a giddy Internet storyteller himself, touring through the worlds of politics, business and music, revealing six of his own experiments, describing the projects of others and laying out the human psychology that so inexorably draws us into the churn of a new, novelty-obsessed online existence.
Speaker Info  Bill Wasik (Sr Editor, Harper's Magazine)

3:30 PM
to 4:30 PM

Building a Web Business After Hours
188 Attendees
Location Austin Convention Ctr
About  Many businesses are built after-hours or during odd hours of the day and night. Join us for a panel discussion by entrepreneurs who built (or are building) their Web/E-commerce/Other business while holding a day job, multiple jobs, or who are currently balancing two+ career options.
Speaker Info  Gretchen Heber (CEO/Co-founder, NaturallyCurly.com), Jeremy Bencken (Co-founder, Buzzstream), Aruni Gunasegaram (Founder/CEO, Babble Soft LLC), David Altounian (Founder / COO, iTaggit.com), Elisa Camahort Page (Co-founder and COO, BlogHer Inc)

3:30 PM
to 4:30 PM

Can the Afrosphere Survive the Age of Obama?
28 Attendees
Location Austin Convention Ctr
About  The presidency of Barack Obama will have far-reaching ramifications for politics, society, and even black identity in America. Websites such as BlackWeb2.0.com, the Blackbird browser, and a myriad of bloggers both target and ally themselves with the black blogosphere, often referred to as the "Afrosphere". The question must be asked: In the new Age of Obama, will an "afro-centric web" begin to fade into, simply, "the web"?
Speaker Info  Liz Burr (CEO, Lizhini Media), Denise Jacobs (Web Design Solutions Consultant, PapillonEffect), Markus Robinson (GM, Black Web 2.0), Fredric Mitchell (Owner, Bright Plum), Corvida Raven (Social Media Consultant, SheGeeks)

3:30 PM
to 4:30 PM

Change Your World in 50 Minutes: Making Breakthroughs Happen
236 Attendees
Location Austin Convention Ctr
About  Gain real-world ideas for markedly improved productivity from an industry expert and passionate speaker who always inspires SXSW audiences.
Speaker Info  Kathy Sierra (CreatingPassionateUsers)

3:30 PM
to 4:30 PM

Curiosity Marketing: Using Secrets To Create Engagement
149 Attendees
Location Austin Convention Ctr
About  Secrets are irresistible and using them in your marketing can offer the ultimate hook for customers to share. From a restaurant with a secret menu item to the origin of the fabled Konami Code, this session will share examples and practical advice on how to put secrets to work in your marketing.
Speaker Info  Rohit Bhargava (SVP Ogilvy, ), Kaitlyn Wilkins (Sr Strategist, Ogilvy's 360 Digital Influence Group)

3:30 PM
to 4:30 PM

Hack Ability: Open Source Disability Tech
20 Attendees
Location Austin Convention Ctr
About  Gear and software for people with disabilities is usually provided through charity or from medical supply companies. It's hard or impossible to repair it, or get anyone to repair it. We need to hack the model for accessibility tools! With a culture of open source designs, Instructables, wikis, and blogs, we can start an international movement.
Speaker Info  Liz Henry (Web Producer, BlogHer Inc)

3:30 PM
to 4:30 PM

Is Time the Key to Crafting Compelling Mobile Services?
49 Attendees
Location Austin Convention Ctr
About  The web has a tendancy to eliminate time from our life. Online catch up tv and BBC i-Player make it possible to watch something without the restrictions of a schedule. The mobile phone is a time centric device. Phone calls, text messages are time specific events.The differences between web and mobile are many and varied, but what are the challenges, pitfalls and advantages of building a succesful mobile social networking service?
Speaker Info  Mark Curtis (CEO, Flirtomatic), Priya Prakash (Head of Prod, Flirtomatic)

3:30 PM
to 4:30 PM

No Web Professional Left Behind: Educating the Next Generation
80 Attendees
Location Hilton
About  Far too often, students aspiring to be web professionals leave school with a degree yet without adequate training to prepare them for the real world. It's time to stop complaining and start working to bridge the gap between industry and education.
Speaker Info  Aarron Walter (WaSP InterAct Lead, The Web Standards Project), Stephanie Troeth (unadorned.org), Chris Mills (Developer Rels Mgr, Opera Software), Leon Adkison (Taylor University)

3:30 PM
to 4:30 PM

Old Man Nielsen vs. New Market Research
125 Attendees
Location Austin Convention Ctr
About  Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers.
Speaker Info  Daniel Neely (Founder/CEO, Networked Insights), Dave McClure (Troublemaker, Founders Fund), Jim Schroer (Founder, EngageNextGen LLC), Michael J Lambie (Digital Research Dir-, Nielsen Company)

3:30 PM
to 4:30 PM

SEO for Startups
105 Attendees
Location Hilton
About  Does your startup have a plan for SEO? Millions of searches are performed daily on the internet and there is an enormous amount of ROI that comes from ranking for targeted keywords and phrases. This panel will give you an understanding, dispel any myths, and provide tips on how to approach SEO for a Startup, just like yours!
Speaker Info  Tony Adam (SEO Mgr, ), Todd Friesen (Position Technologies)

3:30 PM
to 4:30 PM

Sex Lives of the Microfamous
94 Attendees
Location Austin Convention Ctr
About  What kind of person talks about their sex and dating life on the internet? Someone desperate for attention? Or someone who already has lots of it? For the microfamous, having a relationship in public is as much a potential career boost as it as a vulnerability.
Speaker Info  Nick Douglas (Dir, BuzzFeed), Melissa Gira Grant (Boffery)

3:30 PM
to 4:30 PM

Tinkerers Unite: Let Me Show You How it Works
40 Attendees
Location Austin Convention Ctr
About  Memorable moments growing up: loosing your first tooth, your first kiss, and the first time you smashed your R/C controller just to see how it worked. On this panel, notably curious individuals discuss our natural urges to tinker and fix, often with unsuspecting results.
Speaker Info  Bhaskar Roy (Qik Inc), Steve Garfield (SteveGarfield.com)

3:30 PM
to 4:30 PM

Using the New Digital Social Media to Accelerate Sustainability
79 Attendees
Location Austin Convention Ctr
About  Sustainability requires doing more with less, constantly learning how to get more out of every pound of material and watt of energy. The creation and communication of this knowledge occurs in social networks of relationships, empowered by social media. Join us for a discussion and exploration of how social media are being used to accelerate our transition to a global sustainable culture.
Speaker Info  Emily Gertz (Journalist/Editor/Blogger, Change.org), Jon Lebkowsky (Principal, Social Web Strategies), John McElhenney (Pres, Clear Green Technologies), Rob Reed (Founder, Max Gladwell)

3:30 PM
to 4:30 PM

What Does Awesome Sound Like?
52 Attendees
Location Hilton
About  Join our conversation about the impact voice integration has on user interaction. We're talking about and demoing some amazing functionality, like making phone calls and posting voice messages from mobile devices to web apps. It's all done with Flash and Ribbit, a simple yet breakthrough API for cross-device content creation, distribution and voice interaction. Get started at developer.ribbit.com and you can bring something to show.
Speaker Info  Chuck Freedman (Dir of Developer Platform, Ribbit), (Evangelist, Adobe), (Ribbit)

3:30 PM
to 4:30 PM

Whitehouse.gov 2.0: Upgrading to Open Source Government
110 Attendees
Location Hilton
About  The 2004 and 2008 campaigns' use of collaborative tools, blogs and social networking have shown citizen activism and online communities can wield powerful influence. In 2009, our challenge becomes how to harness these tools for in order to reopen the policy-making process. Panel presentation followed by brainstorming session.
Speaker Info  Sarah Granger (Managing Dir, FutureCampaigns), Nancy Scola (techPresident)

3:30 PM
to 4:30 PM

Wired Antarctica: Bringing Science to the Web
40 Attendees
Location Austin Convention Ctr
About  Climate change is an overwhelming issue, especially if you know it's happening and humans are causing it. This presentation will inform the layperson about scientific consensus on climate change and its impact on ice sheets, based on recent research data. Learn how science gets done using ice-penetrating radar and GPS and how you can debunk pseudo-science. Join glaciologist and polar adventurer Dr. Ginny Catania as she addresses what we know about polar ice sheets, what we have left to find out, and what it's like to conduct science in some of the most extreme environments on the planet.
Speaker Info  Ginny Catania (Research Assoc, University of Texas at Austin)

3:30 PM
to 4:30 PM

Wireframes for the Wicked
267 Attendees
Location Hilton
About  Wireframes beyond the basics, not for the weak at heart. In this panel, three experienced designers will share their tried and true tips for making wireframes really work. We'll talk about how to sketch a wireframe on the fly to demonstrate an idea and how to create a standalone wireframe deliverable; when to show a concept and when to describe nitty-gritty detail; how to make a narrative wireframe and how to make a specification wireframe. And best of all, we'll show you plenty of examples.
Speaker Info  Nick Finck (Principal / Director of User Experience, Blue Flavor), Donna Spencer (Maadmob), Michael Angeles (Dir of User Experience, Traction Software)

3:30 PM
to 4:30 PM

You're Living in Your Own Private Branded Entertainment Experience
61 Attendees
Location Austin Convention Ctr
About  Want less talk and more action? Join Campfire as we create an event that mirrors one of our real world campaigns. We provide the setup but it's the audience that ultimately decides what happens. Along the way you'll catch a glimpse at the internal workings of this style of advertising.
Speaker Info  Brian Cain (Creative Dir, Campfire), Brian Clark (Founder/CEO, GMD Studios), Dee Cook (addlepated.net), Steve Peters (No Mimes Media), Lance Weiler (Chief Story Architect, Seize The Media)

4:00 PM
to 5:31 PM

Best Worst Movie
37 Attendees
Location Paramount
About  In 1989, unwitting Utah actors starred in the undisputed Worst Movie in History: TROLL 2. Two decades later, the legendarily inept film's child star unravels the improbable, heartfelt story of an Alabamadentist-turned-cult movie icon and an Italian filmmaker who come to terms with this genuine, internationally revered cinematic failure.

4:00 PM
to 5:31 PM

Goodbye Solo
13 Attendees
Location Alamo Lamar 1
About  On the lonely roads of Winston-Salem, North Carolina, two men forge an improbable friendship that will change both of their lives forever. Solo is a Senegalese cab driver working to provide a better life for his young family. William is a tough Southern good ol' boy with a lifetime of regrets. One man's American dream is just beginning, while the other's is quickly winding down. But despite their differences, both men soon realize they need each other more than either is willing to admit. Through this unlikely but unforgettable friendship, GOODBYE SOLO deftly explores the passing of a generation as well as the rapidly changing face of America.
Winner of the Venice Film Festival's prestigious FIPRESCI International Critics Prize, 'Goodbye Solo' is the latest film from internationally-acclaimed filmmaker Ramin Bahrani ('Chop Shop,' 'Man Push Cart'). 'Solo' has been hailed as 'A force of nature!' by Roger Ebert. And The New York Times' A.O. Scott says it has 'an uncanny ability to enlarge your perception of the world.'

4:00 PM
to 5:30 PM

The Forgotten Tree
7 Attendees
Location Hideout
About  A documentary that revisits a famous film location: the slums where "Los Olvidados" was shot more than fifty years ago. The people of this area of Mexico City still live by the train tracks, just like they did in Bu–uel's masterpiece. "The Forgotten Tree" captures fragments of the lives of Juan, Gaby, Noemi and Ivonne, who attempt to escape the cycle of extreme poverty and violence in which they live. However, the decisions they make only seem to sink them further into the abyss of their grim everyday life and their tragic fate.

4:00 PM
to 8:00 PM

Rackspace Cloud Lounge Party
285 Attendees
Location Brush Square Park: West Tent
About  Come lounge with The Rackspace Cloud following SXSW Accelerator. Hookahs, hummus, henna. Beer, wine and wells. Tons of tech, too.

4:00 PM
to 7:00 PM

Where Internet and Film Collide
28 Attendees
Location The Thirsty Nickel
RSVP Required  Click here
About  Networking event
Host Organization(s)  IFP, Impact Film Fund, IndieGoGo, TubeMogul

4:00 PM
to 6:00 PM

WIRED Happy Hour
425 Attendees
Location Moonshine Patio Bar & Grill
About  Don't miss this special free event! Please join us for drinks, hors d'oeuvres and trivia at Moonshine - right outside the Austin Convention Center. iPod touch giveaways courtesy of Wired. Must Be 21+ to attend.
Host Organization(s)  WIRED

4:00 PM
to 5:00 PM

Drew Smith's Lonely Choir
4 Attendees
Location ZonePerfect's live.create. lounge
About  Join Drew Smith for a solo acoustic show at Zone Perfect's live.create. lounge

4:30 PM
to 5:58 PM

Breaking Upwards
22 Attendees
Location Alamo Lamar 2
About  'Breaking Upwards' follows a young New York couple who, after four years together, have grown stifled. Desperate to escape their ennui, but fearful of life apart, they decide to intricately strategize their own break up. The film blurs the line between fiction and non-fiction by casting real life couple (and filmmakers) Daryl Wein and Zoe Lister-Jones as themselves. Together they explore alternatives to monogamy, inventing rules and boundaries in an effort to avoid pain. An uncensored look at young love, lust, and the pangs of codependency, 'Breaking Upwards' follows its characters as they navigate each others' emotions across the city they love. It begs the question: is it ever possible to grow apart together?

4:30 PM
to 6:02 PM

Severe Clear
9 Attendees
Location Austin Convention Ctr
About  Severe Clear is based on the memoir by First Lieutenant Mike Scotti as well as video footage shot by him and other members of 1st Battalion, 4th Marines on the outset of the 2003 invasion of Iraqi. Through their cameras we see the raw sounds of war, capturing the harrowing three hundred mile charge to Baghdad through hostile enemy territory. The footage used to create Severe Clear was never shot for the purpose of making a movie. In this digital age of embedded reporters, the film truly strips the barriers between audience and soldier, personalizing the fear, moral conundrum and adrenaline rush of life on the battlefield. Severe Clear offers an unflinching look at the uncertainty, disorder and chaos of war from the remarkable perspective of one Marine.

4:30 PM
to 6:30 PM

Hack-a-Thon
16 Attendees
Location Austin Convention Ctr
About  Mozilla Design ChallengeMoonshine, 303 Red RiverHelp Make the Web Suck Less.

4:30 PM
to 6:30 PM

Mozilla Design Challenge
140 Attendees
Location Moonshine
About  Help Make the Web Suck Less.

5:00 PM
to 6:36 PM

Artois the Goat
9 Attendees
Location Alamo Lamar 3
About  Lab technician Virgil Gurdies embarks on an epic quest to create the greatest goat cheese the world has ever known, and reclaim the heart of his beloved Angie. She has taken a new job in Detroit and to follow her means signing his life over to his soul-sapping career in artificial flavor additives. To stay behind and pursue his newfound passion for fine artisanal goat cheese, is to risk losing her forever. Despite his lack of resources, experience, or basic competency in the field of agriculture, Virgil heads for the hills (literally) with a felonious German baker, a grave-digging hermit, and a tiny white goat named Artois. With Angie awaiting his imminent return and a conference of the International Cheese Consortium just a few months away, he has no choice but to go for broke. Throw away everything he has on a gamble: That, before it is too late, he can craft a cheese that will change the world. A cheese that will buy him a new life. A cheese of destiny.

5:00 PM
to 6:00 PM

'You May Also Be Interested in...'
108 Attendees
Location Austin Convention Ctr
About  How recommendation affects our digital lives. An interactive discussion about recommendation technology, implementation and analytics. How can it help your site or app? Come find out. Sponsored by Strands Business Solutions.
Speaker Info  Drew Olanoff (Strands), (Business Dev Mgr, Strands), (Ceo, blip.tv), Alex Hillman (co-founder, Indy Hall)

5:00 PM
to 6:00 PM

2009 WaSP Annual Meeting
49 Attendees
Location Hilton
About  For years, WaSP's role has been to evangelize web standards, but lately we've been preaching to the choir. Consequently, WaSP is shifting its focus to education and advocacy. Come find out what we've been doing this year and where we're planning to go. You may even decide to join us on the ride.
Speaker Info  Derek Featherstone (Further Ahead), Aaron Gustafson (Principal, Easy! Designs LLC), Glenda Sims (Sr Systems Analyst, University of Texas at Austin), Stephanie Sullivan (W3Conversions), Henny Swan (Web Evangelist, Opera)

5:00 PM
to 6:00 PM

Back Off Man, I'm A Scientist: User Generated Discovery
96 Attendees
Location Austin Convention Ctr
About  Broad access to vast amounts of raw data, along with ever more powerful tools, have given everyday people the ability to make significant contributions to scientific inquiry and enrich our understanding of the Universe. See how passionate amateurs are addressing the fundamental questions of our world.
Speaker Info  Jon Wiley (Sr User Experience Designer, Google), Kevin Schawinski (Postdoctoral Assoc, Yale University), Darlene Cavalier (Founder, Science Cheerleader), Matthew Shindell (PhD Candidate, University of California San Diego)

5:00 PM
to 6:00 PM

Bruce Sterling Session
282 Attendees
Location Austin Convention Ctr
About  His state-of-the-cybersphere analyses are always a highlight of SXSW Interactive. Don't miss what the veteran science fiction writer and industry pundit has to say about the wired world this year.
Speaker Info  Bruce Sterling (Visionary In Residence, Wired.com)

5:00 PM
to 6:00 PM

Can the Brickley Engine Save the World?
18 Attendees
Location Austin Convention Ctr
About  Learn more about the Brickley engine - which is projected to improve fuel mileage 15-20%. CO2 emissions are cut as well by 15-20%. This accomplishment is made through reducing engine friction: turning energy normally lost in heat into useful work. With petroleum prices increasing and global warming on the rise, there is an urgent need for us to provide a more efficient, less polluting internal combustion engine.
Speaker Info  Mike Brickley (Inventor, Brickley Engine)

5:00 PM
to 6:00 PM

Color Angels, Episode 1: Colors: It's Not Black and White
104 Attendees
Location Hilton
About  Exploring the challenges in color combinations as a key to successful website designs. Advice on what tools you'll need in your arsenal to be inspired. Navigating through cultural and accessibility differences in color and showcasing some of the best uses of color the web has to offer.
Speaker Info  Cindy Li (Design Consultant, DesignRabbit), Leslie Jensen-Inman (Asst Professor/Pres, University of Tennessee at Chattanooga/MORE), Veerle Pieters (CEO, Duoh! n.v.)

5:00 PM
to 6:00 PM

Commu(k)nity: Lessons for Marketers From Online Crafting
53 Attendees
Location Austin Convention Ctr
About  Crafting and coding aren't strange bedfellows; but a three-way with marketing? DIY'ers innovate and use the best of the web to create their own communities, including proprietary social networks, 'zines, podcasts, blogs, and markets. Learn how companies can profit by encouraging user/consumer passion and being more than just 'friends.'
Speaker Info  Stephen Houghton (Web Mgr & Really Nice Guy, Clif Bar & Company)

5:00 PM
to 6:00 PM

Dad is the New Mom
50 Attendees
Location Austin Convention Ctr
About  While 'MotrinGate' and other recent events have demonstrated the power of mom bloggers around the world, the other side of the parent blogger coin is also developing an engaging and influential voice. Dad Bloggers are sharing thoughts and ideas about parenting ? and news and reviews about parenting-related products ? at a rapidly increasing rate online. This panel provides an opportunity to connect with today's leading Dad Bloggers as they share their thoughts about tapping online communities centered around fatherhood and their insight into the future of social media as a whole. This panel is sponsored by Pepsi.
Speaker Info  Bonin Bough (PepsiCo), Chris Brogan (Pres, New Marketing Labs), Brad Powell (COO, IFC/DadLabs Inc.), (Co-Founder, BlogHer LLC), (Blogger/Publisher, This Mama Cooks!)

5:00 PM
to 6:00 PM

Deafness and the User Experience
34 Attendees
Location Austin Convention Ctr
About  The user experience for a culturally Deaf audience is a fascinating area, influenced by sign language, history, education and migration. This session looks at the different needs of both the culturally Deaf and post-lingual (non-signing) deaf audience, and discusses what you can do to improve the UX for both groups.
Speaker Info  Lisa Herrod (Principal User Experience Consultant, Scenario Seven)

5:00 PM
to 6:00 PM

Developing Super Senses: Tools to Know Your Users
218 Attendees
Location Hilton
About  You know you need to do user research, but how? Should you write surveys, do focus groups, or develop personas? And how do you act on what you've learned? We've been in the trenches and have concrete suggestions on what you can, and should do NOW to conduct effective user research.
Speaker Info  Mark Trammell (Digg), Juliette Melton (User Experience Mgr, Lumos Labs), Nate Bolt (Bolt|Peters), Carla Borsoi (VP Research & Analytics, Ask.com), Andy Budd (Clearleft Ltd)

5:00 PM
to 6:00 PM

Digital Urbanites: How to Become Part of the New Social Capital
84 Attendees
Location Austin Convention Ctr
About  Social capital online is like the stock market, users build portfolios of vast profiles. Include your voice in varying points-of-view about where urbanites are brokering their social capital online, how they will use it in the future to dominate the digital landscape, and why they are the latest hot commodity.
Speaker Info  Navarrow Wright (Pres/CEO, Globalgrind.com), Wayne Sutton (CEO, wayne-sutton.com), James Andrews (VP, Ketchum Interactive), Theda Sandiford (CEO, Theda Dotcom LLC), Angela Benton (Publisher/Founder, Black Web 2.0)

5:00 PM
to 6:00 PM

Engagement 1.0: Understanding the History of Fan Interactivity
104 Attendees
Location Austin Convention Ctr
About  U.S. pop culture has a rich history of fan engagement. This panel examines fan involvement in immersive storytelling forms such as ARGs and MMORPGs in a new light, exploring how these interactive narratives can be better understood in comparison with longstanding fan practices from fanfic and cosplay to pro wrestling.
Speaker Info  Ivan Askwith (Sr Strategist, Big Spaceship), Abigail De Koznik (Assistant Professor, UC Berkeley), Henry Jenkins (Co-Dir CMS, MIT)

5:00 PM
to 6:00 PM

Evolving Digital Technologies and Profitable Green Building
40 Attendees
Location Austin Convention Ctr
About  Sustainability requires that our buildings be both green and profitable. Rapidly evolving digital IT and communications technologies are transforming every aspect of the process of building green, enabling an acceleration in the creation and use of exactly the knowledge we need to build green while also building profitably. Join us for a discussion on how evolving digital technologies are driving the emergence of profitability in the three primary areas of green building - design, construction, and use/operation.
Speaker Info  David Armistead (Partner, Social Web Strategies), Pliny Fisk (Co-Dir, CMPBS), Murray Legge (Architect, LZTA), John Motloch, PhD. (Ball State University), Derek Woodgate (Pres, The Futures Lab Inc), Kathleen Zarsky (Holos)

5:00 PM
to 6:00 PM

Girl Gaming Goes Mainstream: Cliches, Reality, and Community
3 Attendees
Location Austin Convention Ctr
About  In the world of video games, women are a high growth demographic that can't be ignored. Examine which companies have failed and succeeded in trying to reach this audience.
Tags  film panel

5:00 PM
to 6:00 PM

How Start-Ups Can Take Advantage of the Recession
131 Attendees
Location Hilton
About  Discussing innovative ways that start-ups can use an economic downturn to their advantage. While big companies cut jobs and focus on their core business, creative start-ups can sneak up and grab market share. Discussion covers creative marketing strategies, user-generated content, power-users as evangelists, open source technology, outsourcing.
Speaker Info  Rick Marini (Founder/ CEO, MyRockstar Inc), Philip Kaplan (Founder, AdBrite Inc)

5:00 PM
to 6:00 PM

Kick Ass or Suck - Escaping Internet Mediocrity
168 Attendees
Location Austin Convention Ctr
About  Most organizations get in their own way when it comes to online, obsessing about things that don't matter and virtually ignoring things that do. Using examples from the brilliantly sublime to the jaw-droppingly stupid, we'll discuss and demonstrate simple changes anyone can make to juice their online results.
Speaker Info  Lance Loveday (Ceo, Closed Loop Marketing)

5:00 PM
to 6:00 PM

Political Leadership in the Digital Era
30 Attendees
Location Hilton
About  The digital era requires a new type of leadership. An interactive conversation between past and present elected officials and the audience on political leadership in the digital era.
Speaker Info  Julie Barko Germany (Dir, Institute for Politics Demcoracy & the)

5:00 PM
to 6:00 PM

Sexual Exploitation, Sexual Expression and Self-Defense
41 Attendees
Location Austin Convention Ctr
About  Sexual exploitation and sexual expression are inherent in everyone's online experiences, whether intentional or not. Bloggers, community site users, community managers, web celebs -- everyone will eventually face a sexuality-related crisis where knowing the difference, and how to protect yourself is crucial. From the personal to the professional, we will demonstrate and discuss instances, legal realities and tactics for survival and success. We'll also cover the import and impact of the Lori Drew/MySpace Suicide trial (where Drew was convicted of a federal misdemeanor for violating MySpace's terms of service in order to bully a teenager), Missouri and California's new cyberbullying laws -- and how it all applies to sexual expression and sexual attacks for individuals and social network websites.
Speaker Info  Violet Blue (Violet Blue)

5:00 PM
to 6:00 PM

The BBC, Six to Start and ARGs - Bringing TV to the Web
94 Attendees
Location Austin Convention Ctr
About  This is an advanced session from Six to Start and Roo Reynolds and Jo Twist from the BBC - learn how broadcasters and new media companies work in bringing about the intersection of broadcast television and online both now and in the future.
Speaker Info  Claire Bateman (Jr Games Designer, Six to Start), Adrian Hon (Chief Creative, Six to Start), Daniel Hon (Ceo, Six to Start), Roo Reynolds (Portfolio Exec Social Media, BBC), Jo Twist (Multiplatform Channel Editor, BBC)

5:00 PM
to 7:00 PM

DGA Reception
40 Attendees
Location Lambert's Downtown BBQ
About  Celebrate SXSW 2009 Filmmakers with the Directors Guild of America. Join DGA for tasty food and drinks in a great venue. Filmmaker or Panelist Badge Required

5:30 PM
to 6:40 PM

Crude Independence
19 Attendees
Location Alamo Ritz 2
About  Crude Independence is a documentary film about the heartland in the process of transplanting itself, and its new heart is pumping oil. In 2006, the United States Geological Survey estimated there to be more than 200 billion barrels of crude oil resting in beneath western North Dakota, and now oil companies from far and wide are descending on small rural towns across the state with men and machinery in tow. First-time director Noah Hutton takes us to the town of Stanley (population 1300) and captures the change wrought by the unprecedented boom. Through revealing interviews and breathtaking imagery of the northern plains, Crude Independence is a rumination on the future of small town AmericaÑa tale of change at the hands of the global energy market and America's unyielding thirst for oil.

5:30 PM
to 8:30 PM

Happy Hour: For Anyone Who Gives a Damn
53 Attendees
Location The Ginger Man Patio
About  Progressive Media, Green Biz, Social Change, Nonprofit Tech.

5:30 PM
to 7:30 PM

SXSW Meatup for Startups
43 Attendees
Location Beauty Bar
About  Invite Only. We hope you'll join us for free barbeque from The Salt Lick, frosty beverages, and -of course- good conversations with other entrepreneurs, writers, developers, and web luminaries in Austin for SXSW Interactive.
Host Organization(s)  iMeem, Microsoft Bizspark

6:00 PM
to 7:30 PM

Calling Home
1 Attendees
Location Hideout
About  For most Londoners, home is here but also somewhere else, at the other end of a phone line. This short documentary, entirely shot inside phone booths in cheap international call centers, is a gripping, emotional portrait of long distance relationships between immigrants and their families in Asia, Africa, Eastern Europe and South America.

6:00 PM
to 7:23 PM

Rene
4 Attendees
Location Hideout
About  'Why has my shitty life turned out like this? No-one knows. Not even God. God's on holiday and he's reading porn' Ð an excerpt from Diary of the Forgotten, the journal kept by the main protagonist in another of Helena T e t'kov‡'s long-term documentaries. With raw authenticity, the director records the luckless fate of René over a period of twenty years as he yo-yos between prison and freedom. The life of René, who successfully stylises himself in the role of a desperado, unfolds against a backdrop of important political events occurring in the Czech Republic and beyond its borders. The Velvet Revolution, the presidential election, 9/11 and the Czech Republic's accession to the EU - all this is 'digested' by René mostly from the confines of various prisons.

6:00 PM
to 9:00 PM

Ausin on Rails Happy Hour
156 Attendees
Location Buffalo Billiards
RSVP Required  Click here
About  Ruby on Rails enthusiasts are invited to join the Austin on Rails user group, FiveRuns, and OtherInbox for drinks, appetizers, pool, foosball, pinball, and air hockey!

6:00 PM
to 12:00 AM

EFF-Austin SXSW Interactive Event
214 Attendees
Location Palmer Events Center
About  FREE to SXSW Badge Holders; $10 General Public Immersive cutting edge futures music, art, and performance extravaganza. Five bands on 3 stages and over 80 artists. Headliners include The Heather Gold Show, Bruce Sterling and Ian McLagan & The Bump Band. Plutopia.org/@plutopia.

6:00 PM
to 8:00 PM

Nuclear Taco
288 Attendees
Location Brush Square Park: West Tent
About  Now in its 7th year of SXSW Interactive, Nuclear Taco Night is a celebration of masochistic cuisine. Join a loose confederation of geeks to share the tears of joy that only come from experiencing Austin's hottest underground tradition: nuclear tacos. Don't worry - there will be ice cream to cool off the taste buds and music from Austin favorite Hilary York.

6:00 PM
to 8:00 PM

PBS' Interactive Social Media & Online Video Studio
97 Attendees
Location PBS Studio
About  Join us for conversation, food & drinks, music, and special guests. For updates join PBS Engage/SXSW event on Facebook.

6:00 PM
to 8:00 PM

The Go Game
72 Attendees
Location Six Lounge
About  The Go Game's extravaganza at Six will crown a champion of the three day, 24/7 Running With SXSWissors mobile game. Watch teams battle and be the first to experience the highly anticipated "Hijack the Band" game - where the audience controls the show!

6:00 PM
to 8:00 PM

Tocquigny SXSW Marketing Mixer
167 Attendees
Location Frost Bank Building (17th Floor)
RSVP Required  Click here
About  Grab a margarita and take in panoramic views of the city from the tallest building in Austin, enjoy barbecue from the oldest BBQ joint in Texas, and talk advertising and design with the smartest folks in the business.

6:30 PM
to 7:56 PM

The 2 Bobs
47 Attendees
Location Paramount
About  Just as they finish their groundbreaking violent video-game masterpiece, the two gaming legends known as THE TWO BOBS discover that their precious game-software has been stolen... and with it, their livelihoods, genius reputations, everything they own. To get back their game--and their lives--The Two Bobs and their fellow-geek employees MUNCH, DOOFUS, and THE DARK PRINCE are forced to "turn detective" and plunge into the strange world of Christian Venture Capitalists, aged Dixie Mafia hoodlums, and bizarre Internet Spammers that inhabit Austin Texas. Just as all seems lost, The Two Bobs meet THE TWO JANES, ("Sisters Against Spam"), and in a surprising development, the Bobs/Janes tension-filled first date finally unravels the mystery of the stolen game and reveals the villain behind it, The SPAM KING, and his dastardly plan to use their groundbreaking software to build a nefarious Internet/Cable porn empire... The Bobs and their allies must stop The Spam King and get back their game at all costs.

6:30 PM
to 8:00 PM

The Slammin' Salmon
18 Attendees
Location Alamo Lamar 1
About  Former heavyweight boxing champ, Cleon Salmon (MICHAEL CLARKE DUNCAN), is the celebrity owner of an upscale Miami restaurant. In debt to the Yakuza, the Champ 'inspires' his waitstaff (BROKEN LIZARD) with a one-night-only contest: Top selling waiter gets $10,000; lowest selling waiter gets his face punched in by the Champ himself. It's one funny, frantic night as Broken Lizard (SUPER TROOPERS, BEERFEST) does their best Glengarry Glen Ross in 'THE SLAMMIN' SALMON.'

6:30 PM
to 7:30 PM

Digital Dating: Are the Internets Killing Your Game?
89 Attendees
Location Hilton
About  Dating has never been this complicated. Once simply 'boy meets girl', we now live in a world where 'boy meets girl, friends them on Facebook & Twitter and texts their way into (hopefully) Happily Ever After.' How do you navigate the murky dating waters of Love 2.0?
Speaker Info  Aubrey Sabala (aubreysabala.com)

6:30 PM
to 7:30 PM

SXSW Year Round: Organize Groups, Maintain Your Buzz
85 Attendees
Location Hilton
About  We come to South-By for a variety of reasons, but we all leave with a heightened level of energy, ready to develop badass tools and design beautiful experiences. But that drive can fade all too quickly. We'll show you how to to organize and re-energize local groups to capture this experience throughout the year.
Speaker Info  Alex Jones (Refresh Austin)

7:00 PM
to 8:24 PM

Luckey
15 Attendees
Location Austin Convention Ctr
About  As this verite documentary film unfolds, viewers are drawn into an intimate family struggle. Tom Luckey is coping with recent and dramatic changes in his life. A sculptor, Tom was designing a three-story-tall climbable sculpture, the masterpiece of his career building interactive art, when he fell through a window and became paralyzed below his shoulders. Determined to finish his sculpture, Tom turned to his oldest son Spencer, an architect, for help. Spencer sees an opportunity to work with his father and to reclaim his boyhood relationship, which was interrupted by divorce and remarriage. As they try to forge a working relationship from a complex father-son relationship, Tom and Spencer find themselves reeling emotionally during the first year of Tom's paralysis, making working together explosive. Family dynamics are complicated by the fact that Tom's wife, Ettie, and Spencer don't get along. Stepmother and stepson, they become Tom's primary caretakers and companions, but can barely bring themselves to interact with one another. As Tom regains strength and ambition, but not mobility, enabling his artistic work while maintaining independence and sanity becomes a tricky balance for Tom, Spencer, and Ettie. LUCKEY is a portrait of a family in crisis and one man's efforts to create a new life in the wake of a devastating accident.

7:00 PM
to 8:15 PM

Say My Name
11 Attendees
Location Alamo Lamar 3
About  In a hip hop and R'n'B world dominated by men and noted for misogyny, the unstoppable female lyricists of Say My Name speak candidly about class, race, and gender in pursuing their passions as female MCs. This worldwide documentary takes viewers on vibrant tour of urban culture from hip hop's birthplace in the Bronx, to grime on London's Eastside and all points in between. Featuring interviews and performances from a diverse cast including Remy Ma, Jean Grea, Erykah Badu, Estelle and newcomers Choc Thai, Invincible and Miz Korona, this powerful doc delves into the personal stories of women balancing professional dreams with the realities of poor urban communities, race, sexism, and motherhood. These are women turning adversity into art.

7:00 PM
to 8:49 PM

That Evening Sun
10 Attendees
Location Alamo Ritz 1
About  Abner Meecham, an aging Tennessee farmer discarded to a nursing facility by his lawyer son, flees the old folks' home and catches a ride back to his country farm to live out his days in peace. Upon his return, he discovers that his son has leased the farm to Abner's old enemy and his white trash family. Not one to suffer fools or go down easy, Abner moves into the old tenant shack on the property and declares that he won't leave until the farm is returned to his possession. But Lonzo Choat, the new tenant, has no intention to move out or give in to the old man's demands.
This sets up a ruthless grudge match between Abner and Choat, each man right in his own eyes, each too stubborn to give an inch. Angered by his son's betrayal, and haunted by recurring dreams of his long-dead wife, Abner sets about his own path toward reclaiming his life. Lines are drawn, threats are made, and the simmering tension under the Southern sun erupts, inevitably, into savagery.

7:00 PM
to 9:30 PM

20 x 2
208 Attendees
Location The Parish
About  What happens when you take twenty hand-picked creatives, give them each two minutes and the same ethereal question to interpret before a live audience? In it's ninth SXSW, that's 20x2. Join us this year as we crack the code when asked "What's It Gonna Take?"

7:00 PM
to 9:00 PM

Interactive at the Movies: The Two Bobs
49 Attendees
Location The Paramount
About  For Interactive badge holders. Just as they finish their groundbreaking violent video-game masterpiece, the two gaming legends known as THE TWO BOBS discover that their precious game-software has been stolen... and with it, their livelihoods, genius reputations, everything they own.

7:00 PM
to 9:00 PM

SAG Indie West Reception
31 Attendees
Location Lenai
About  Filmmakers and panelists are invited to enjoy drinks and appetizers with SAGIndie and the WGA, West in a new hip Austin bar. Filmmaker or Panelist Badge Required

7:30 PM
to 9:16 PM

Afterschool
8 Attendees
Location Alamo Lamar 2
About  Robert is 16-years-old. His coming of age is interrupted when he witnesses the death by overdose of a pair of Twins in his high school hallway. His troubles and insecurities seem insignificant in comparison to this tragic event; and yet as the school continues to hold memorials and instills an extreme zero-tolerance anti- drug policy, Robert can't help but feel more and more distant from the tragedy.

7:30 PM
to 10:00 PM

Great British Booze-up
292 Attendees
Location Shakespeare's Pub
About  The Great British Booze-up is back for its third year, and this time it's personal. Those lovely guys from Clearleft, Boagworld and Naklab have put some money behind the bar and will be treating our American cousins to a good old fashioned knees-up to a soundtrack of great British tunes, straight from the mixmaster himself, DJ Clagnut. Choppa choons and lashings and lashings of tasty beer. What more could you ask for?

7:30 PM
to 9:00 PM

The Heather Gold Show
73 Attendees
Location Palmer Events Center
RSVP Required  Click here
About  Heather Gold's always packed and awesome SXSW show is themed Something From Nothing this year. Heather mixes great guests with you, the people f/k/audience in one of the best conversations you'll have this year. Coders, musicians, writers, performers, entrepreneurs all seem to make something from nothing. Each person is their own "living system"? (Plutopia's theme this year). How do we create discover the value hidden within ourselves and around us and turn that "nothing"? into something? Free with pass, $10 without. Donate $5 to support the event and podcast. Part of Plutopia, an awesome party to benefit the EFF> Come early, stay late. Enjoy tasty snax and plenty of drinks.
Speaker Info  Derek Sivers (founder CDBaby), Andy Baio (founder Upcoming + Waxy.org), Janice Fraser (founder Emmet Labs + co-founder Adaptive Path), Jeremy Keith (founder Clearleft, maker of HuffDuffer), Amber RuBarth (singer-songwriter)
Limited Capacity  Max 250 attendees
Tags  Ages 18+

8:00 PM
to 9:20 PM

For the Love of Movies: The Story of American Film Criticism
32 Attendees
Location Alamo Ritz 2
About  For the Love of Movies: The Story of American Film Criticism is the first documentary to dramatize the rich saga of American movie reviewing. Directed by Boston Phoenix critic, Gerald Peary, this movie offers an insider's view of the critics' profession, with commentary from America's best-regarded reviewers, including Roger Ebert, A.O. Scott, Lisa Schwarzbaum, Kenneth Turan. We also hear from articulate Internet reviewers, including Harry Knowles and Karina Longworth. Their stories are entertaining, humorous, personal and also historic. From the raw beginnings of criticism before The Birth of a Nation to the incendiary Pauline Kael-Andrew Sarris debates of the 1960s and 70s to the battle today between youthful on-liners and the print establishment, this documentary tells all.

8:00 PM
to 9:30 PM

Love on Delivery
12 Attendees
Location Hideout
About  In a remote fishing community in the north of Denmark live 575 Thai women married to Danish men. Fifteen years ago, there were almost none. But Sommai was there Ð a former sex worker from Pattaya. Now, she and a group of other industrious and strong Thai women are trying to find a man for Sommai's young niece Kaeh who is in Denmark on a three-month tourist visa. A different kind of love story, the film gives an intimate insight into the special relationships between Danish men and their Thai wives who all try to outlive the idea of Western happiness and thereby achieve respect and social status back home in Thailand.

8:00 PM
to 9:30 PM

Ticket to Paradise
13 Attendees
Location Hideout
About  In a small village in the north east of Thailand there are two kinds of families. Those who have a daughter married to a Dane, and those who don't. The first mentioned live in concrete buildings, the latter in small wooden cottages. Sommai is the queen of the village. Normally she works at a factory in Denmark. But now she is back in Thailand, where the young girls flock around her. They hope she can help them find a Danish husband. Life in the west, however, has its price and the women often need to make difficult decisions while pursuing their dreams. For the newly married Kae this means that she has to leave her child behind. And for the young girl Saeng, the ticket to paradise is through the sex-bars in Pattaya.

8:00 PM
to 9:30 PM

Convio Nonprofit Technology Bash
139 Attendees
Location BD Riley's
About  Convio proudly presents the first-ever SXSW nonprofit technology bash, featuring Social Actions and the celebrity judges of their Change the Web Challenge. Join us for live music, drinks, nptech application demos and plenty of free swag!

8:00 PM
to 10:00 PM

SXSW Film & Interactive Fusion Party
262 Attendees
Location Red Eyed Fly
About  Whrrl and JavaFX invite you to join us for an evening of food, drinks and world-class entertainment at the official SXSW Film & Interactive "Fusion" party! Hosted bar and appetizers, the launch of Whrrl v2.0, and world premiere of Sparhusen, featuring actress Illeana Douglas.

8:30 PM
to 11:00 PM

Blurb Party
237 Attendees
Location The Tap Room at Six
About  Join fellow Blurbarians at the Tap Room for a rockin time. Aside from the usual free drinks, we'll have a sweet nacho bar and a slew of special guests. More info to come - check out the Blurb blog for all SXSW details as they're announced!

9:00 PM
to 10:29 PM

Office Space
79 Attendees
Location Alamo Lamar 1
About  Director Mike Judge will present a special screening of the cult phenomenon film on the occasion of its 10Anniversary.

9:00 PM
to 2:00 AM

2nd Annual FREE imeem SMASH UP Party
77 Attendees
Location Beauty Bar
About  with Flosstradamus & Bird Peterson.

9:00 PM
to 12:00 AM

9:00 PM
to 1:00 AM

Austin Chronicle Film Bash
112 Attendees
Location La Zona Rosa
About  Join 'The Austin Chronicle' and Natural American Spirit for 'The Austin Chronicle' Film Bash on Monday, March 16! Grab a drink on us, eat food from local Austin restaurants and listen to live music from The Black and White Years. Make sure to stop by the Natural American Spirit table on the smoking deck or the 'Austin Chronicle' booth during the Film Trade Show to get your invitation to the party.

9:00 PM
to 4:00 AM

Brightkite/DandyID Party
357 Attendees
Location Pure Volume House
RSVP Required  Click here
About  Brightkite & DandyID Open bar, live music, dj's giveaways. More details forthcoming check www.southbyparty.com and RSVP NOW and win VIP Passes.
Host Organization(s)  Brightkite & Dandy ID
Info  brady@brightkite.com

9:00 PM
to 2:00 AM

Decider Party
245 Attendees
Location The Mohawk
About  The Onion and The Barbarian Group team up again. This time, to celebrate Decider.com, the new website from the editors of the A.V. Club. Featuring performances from The Wooden Birds, The Lemurs, Low Line Caller, and Eugene Mirman.

9:00 PM
to 11:00 PM

New Orleans Party
123 Attendees
Location Lucky Lounge
About  Orleans takes SXSW by storm with a rocking party! Come for great NOLA music and meet our techies and creatives.

9:00 PM
to 4:00 AM

The PureVolume House
135 Attendees
Location The PureVolume.com House
RSVP Required  Click here
About  The PureVolume.com House

9:00 PM
to 11:00 PM

Them Terribles
50 Attendees
Location Speakeasy
About  Arts Fund presents live music & painting, Interactive video, food and drinks. Debuting two interactive web series: "Inspired By" featuring LEBO, and "The Veggie Bros" featuring LEBOstudios animation.

9:15 PM
to 10:26 PM

Sunshine
13 Attendees
Location Austin Convention Ctr
About  It all starts with getting knocked up. An unplanned pregnancy for an unplanned girl sets off SUNSHINE, a playful, yet ultimately stirring self-portrait of an adopted woman driven to search for answers through reconnection with her biological mother. Woven together from over 10 years of super 8 and video home movies, intimate family interviews, shimmering dance sequences and stylized reenactments, SUNSHINE offers a refreshingly rare glimpse on the current day transformations taking place within our most sacred of institutions.Young, pregnant, single and unprepared, the daughter/director struggles with the incredible ironies of the family, as she struggles to raise her own daughter and understand the plight of her biological mother.

9:30 PM
to 10:57 PM

Observe and Report
99 Attendees
Location Paramount
About  At the Forest Ridge Mall, head of security Ronnie Barnhardt (SETH ROGEN) patrols his jurisdiction with an iron fist. The master of his domain, he combats skateboarders, shoplifters and the occasional unruly customer while dreaming of the day when he can swap his flashlight for a badge and a gun. Ronnie's delusions of grandeur are put to the test when the mall is struck by a flasher. Driven by his personal duty to protect and serve the mall and its patrons, Ronnie seizes the opportunity to showcase his underappreciated law enforcement talents on a grand scale, hoping his solution of this crime will earn him a coveted spot at the police academy and the heart of his elusive dream girl Brandi (ANNA FARIS), the hot make-up counter clerk who won't give him the time of day. But his single-minded pursuit of glory launches a turf war with the equally competitive Detective Harrison (RAY LIOTTA) of the Conway Police, and Ronnie is confronted with the challenge of not only catching the flasher, but getting him before the real cops do.

9:30 PM
to 10:13 PM

9:30 PM
to 11:02 PM

The Overbrook Brothers
17 Attendees
Location Alamo Lamar 3
About  Jason comes home for Christmas and his arch-rival brother, Todd, has a big surprise waiting for him -- but it's not a gift. It's secret information: The reason why Jason has always been the "least favorite" child, and it sends our hero on a hilarious cross-country journey to find out the truth about himself and his family.

9:30 PM
to 12:30 AM

Mashable Party
547 Attendees
Location Six Lounge
About  Get ready to rock with music, drinks, and all around fun at the Mashable party. We've got some big things in store you won't want to miss. Keep your eyes on Mashable and Mashable's Twitter for more info.

10:00 PM
to 11:30 PM

Roadsworth: Crossing the Line
19 Attendees
Location Hideout
About  Over a period of three years, the stencil artist Peter Gibson, aka Roadsworth, made his mark on Montreal in the early hours of the morning by launching a self-described "attack on the streets." Armed with spray paint and handmade stencils, he began to play with the language of the streets, overlaying city asphalt markings with his own images: a crosswalk became a giant boot print, vines choked up traffic dividers, and electrical plugs filled parking spots. Each piece begged the question, Who owns public space?
Roadsworth: Crossing the Line details the artist's prosecution at home and his travels abroad to France, London and Amsterdam, as he imprints himself legitimately (and illegitimately) on foreign streets. The film reflects Roadsworth's personal struggle to defend his work, define himself as an artist and address difficult questions about art and freedom of expression.
With Roadsworth: Crossing the Line, filmmaker Alan Kohl provides a portrait of an artist who provokes debate about the significance of art in urban spaces.

10:00 PM
to 2:00 AM

Unofficial SXSW Interactive 2009 After Party
54 Attendees
Location Malverde
RSVP Required  Click here
About  Guestlist closes on March 15th at 5PM
Host Organization(s)  Austin Ventures, Dachis Corporation

10:00 PM
to 11:00 PM

Golden Animals
Location Hole in The Wall
About  Tropical / Psychedelic / Blues

10:30 PM
to 2:00 AM

SXNW Party
365 Attendees
Location Iron Cactus
About  Acquia, Blue Flavor, Rackspace, and Raincity Studios Present the 4th Annual SXNW Geek Party.

11:00 PM
to 2:00 AM

Observe and Report Premiere Party
30 Attendees
Location Emo's
About  Celebrate with Technicolor & Warner Bros.

11:30 PM
to 1:04 AM

The Horseman
13 Attendees
Location Alamo Lamar 2
About  The Horseman is the feature-length debut from 26 year old Australian director Steve Kastrissios. This raw, action-filled revenge drama, which received awards for both Best Australian Film and Best Australian Director at the 2008 Melbourne Underground Film Festival, signals the emergence of a serious new talent. The Horseman tells the story of Christian Forteski (played by veteran Australian actor Peter Marshall) whose drug addicted daughter dies after appearing in an amateur porn video. Christian deals with his grief by burning, kicking, smashing and stabbing his way through the network of pornographers involved in the video. The Horseman is a lean, tight film that boils down the revenge formula to its most essential, time-tested elements: an engaging story, interesting characters, and a powerful dose of skull-pounding violence

11:59 PM
to 1:23 AM

Lesbian Vampire Killers
60 Attendees
Location Alamo Lamar 1
About  Not content to bank on the power of a salacious title, director Phil Claydon's LESBIAN VAMPIRE KILLERS packs as much of a punch as the name implies. Matthew Horne and James Corden, the comedy duo behind the award-winning BBC comedy series GAVIN AND STACEY, are two hapless losers whose idyllic country holiday is shattered by the arrival of an army of thirsty lesbian vampires. James Corden owns the film with a non-stop barrage of rapid-fire tom-foolery and Paul McGann (the 'I' of WITHNAIL AND I) chews every inch of scenery as the vicar with a hearse heavy with undead-slaying devices. With heaping helpings of gratuitous skin, violence and onscreen beer consumption, LESBIAN VAMPIRE KILLERS seems tailor made for a witching hour debut at the Alamo Drafthouse.

11:59 PM
to 1:29 AM

Trailers From Hell w/ Joe Dante
41 Attendees
Location Alamo Ritz 1
About  Even a bad movie can have a great trailer.
Trailers -- you know -- those fast-paced 2-to-4 minute theatrical promo shorts that have preceded the Feature Attraction since the dawn of sound? An exciting montage of all The Best Parts of a movie the exhibitors want you to need to see! Full of swirling letters screaming hyperbolic promises of THRILLS! ACTION! MYSTERY! ROMANCE! Packing all the highlights of a whole picture into its own mini-movie in just a few minutes!
TRAILERS FROM HELL is a series that showcases classic-era movie Previews of Coming Attractions with particular emphasis on the lurid, the extreme and the outrageous.