to 4:30PM

Marketing Meets New Media: Building Your Audience Online

: Austin Convention Ctr (Room 16AB)
About: How are filmmakers, musicians, and artists building their brand online in today's crowded New Media environment? Increasingly, it has become an artists' own imperative to promote themselves, as distributors pay more attention to the bottom line and less to building the profile of the filmmaker. If you have to take matters into your own hands, what are the techniques for building and maintaining a loyal audience of fans online? What resources are at your disposal and how are social networking sites like Facebook organizing a new generation? Join moderator Scott Kirsner (Editor, CinemaTech / Author, "The New Digital Audience") and learn how to capitalize on big opportunities at the click of a mouse.

: Burnie Burns (Rooster Teeth Productions), Scott Kirsner (Editor, CinemaTech), Brett Gaylor (Filmmaker, RiP: A Remix Manifesto), Jonathan Coulton (Jonathan Coulton), Natasha Wescoat (Artist/Blogger, Natasha Wescoat Inc), Markos Moulitsas (Kos Media)
event::url http://sxsw.com/interactive/talks/panels/?action=show&id=IAP0901362
event::tags interactive panel