to 6:00PM

Funologists Live & In Person: Guerilla Game Research

: Austin Convention Ctr (Room 16AB)
About: If you work at a game company, research means understanding play, not analyzing boring spreadsheets. Meet Big Fish Games and Pogo funologists and learn how listening and watching gamers transforms product and web design. We share different innovative guerilla (discount) and traditional research methods to inspire user-centered design.

: Julie Ratner (Research Mgr, Big Fish Games), Erica Firment (User Experience Designer, Second Life), Tracy Fullerton (Professor, USC Interactive Media), Jason Schklar (Founder & Principal Consultant, Initial Experience Consulting), (VP of Digital Strategy, Publicis in the West)
event::url http://sxsw.com/interactive/talks/schedule/?action=show&id=IAP0900867
event::tags interactive panel