2:00 PM
to 3:00 PM

Everything You Know About Web Design Is Wrong
328 Attendees
Location Austin Convention Ctr
About  Just as early filmmakers struggled to break free from the conventions of live theater, after 10+ years Web designers are still trapped in the structures of the past. Forget pages, linear text and other archaic vestiges of design's print ancestry; the separation of content from presentation has already changed everything.
Speaker Info  Dan Willis (Consultant, Sapient)

2:00 PM
to 3:00 PM

Get the Most Out of SXSW Film
37 Attendees
Location Austin Convention Ctr
About  Created for SXSW Interactive attendees, but useful for everyone, here's an introduction to SXSW's film conference and festival. Learn how to make meaningful connections with all the movie professionals in town for the event.
Tags  film panel

2:00 PM
to 3:00 PM

Getting the Most Out of SXSW Film
27 Attendees
Location Austin Convention Ctr
About  In addition to all things Interactive, SXSW also hosts a giant film conference and festival. Learn how to make meaningful connections with all the movie professionals in town for the event.
Speaker Info  Kevin Kelly (Contributing Editor, Spout), Michael Lerman (Natural Causes), PJ Raval (Unraval Pictures), Agnes Varnum (Communications Mgr, Austin Film Society), Amy Dotson (Producer & Managing Dir of Programming, IFP)

2:00 PM
to 3:00 PM

Minority Report is Real
131 Attendees
Location Austin Convention Ctr
About  Sci-fi movies have long-celebrated beautiful, tangible, and immersive computer interfaces. Explore the interplay between fanciful Hollywood productions, one-off information visualizations, and useful real-world applications.
Speaker Info  Ben Rigby (Mobile Voter), Barrett Fox (Creative Dir, COCO Studios), (distant-galaxy.com)

2:00 PM
to 3:00 PM

My Boss Doesn't Get It: Championing Social Media to the Man
226 Attendees
Location Austin Convention Ctr
About  We all know that social media is the best thing since sliced bread, right? Then why is it so hard to explain the value of social media to people who don't get it? Join our panelists, who have successfully championed social media initiatives, for a discussion of what works and what doesn't when it comes to selling social media to your boss or clients. This panel is sponsored by Small World Lab.
Speaker Info  (VP of Product Mgmt, Small World Labs), Peter Kim (Sr Partner, Dachis Corporation), (Founder/CEO, Small World Labs), (Sales & Business Dev Expert, CreativeAgencySecrets.com), (Web Interaction and Usability Specialist, Small World Labs/American Heart Association)

2:00 PM
to 3:00 PM

The Conference Networking Catalyst
111 Attendees
Location Austin Convention Ctr
About  One of the main reasons people attend conferences is "the networking opporutnities", but many leave feeling they did not make any real contacts. Thom Singer will educate and inspire the audience to make connections and get more out of their time at SXSW.
Speaker Info  Thom Singer (Author/Speaker, New Year Publishing)

2:00 PM
to 3:00 PM

User Generated Content: State of the Union
222 Attendees
Location Austin Convention Ctr
About  It's been a few years since YouTube and Flickr have dropped on the scene. Now almost everyone you know is creating content and posting it online. With the idea of User Generated Content now proven and the infrastructure in place where are we today? The same old questions keep popping up. "Where do you make money?" "How do you stand out?" and "Where do you find the time?" The panel will take a look at these questions and others as we explore the ever changing landscape of User Generated Content. This panel is sponsored by Ideagin.com
Speaker Info  Dean Mccall (Founder, IdeaGin), Stephen Newman (Chief Exec Officer, Mouth Watering Media), (Mosso: The Rackspace Cloud), (Pres, IncSpring), (Ceo, Topix)

2:30 PM
to 3:30 PM

GameChangers - Improvisation for Business in the Networked World
87 Attendees
Location Austin Convention Ctr
About  As we move from the rigid, hierarchical organizations of the Industrial Age to the fluid, non-linear models of the Networked World, GameChangers have never been more important or essential. Whenever teamwork, creativity, flexibility and problem-solving skills are necessary for success, these players step up. They develop relationships that are good for business. They pay careful attention to details and at the same time have expansive worldviews. They are quick-on-their-feet, unflappable and in tune with their teammates, stakeholders and the marketplace. They are the top performers in any organization the best managers, the most resourceful employees, the culture-shapers. They play the game and make things happen. In short, GameChangers are masters of improvisation in business. Turn yourself and your brand into a GameChanger. All it takes is improvisation!
Speaker Info  Mike Bonifer (Gamechanger, GameChangers LLC)

3:00 PM
to 3:30 PM

The Essential Guide to Open Source Flash Development
76 Attendees
Location Austin Convention Ctr
About  What do the Adobe Flex and ActionScript compilers; the award-winning 3D Flash library, Papervision3D; the native data format for Flash, SWX; and the excellent Flash streaming and interactive server, Red5 have in common? They're all open source. And they're all introduced in this book by the project leads themselves.Contrary to its popular perception as a closed platform, the Flash Platform has an active and thriving grassroots open source community and a plethora of open source projects. In this session, Aral Balkan, founder of OSFlash.org and creator of SWX, will give you an overview of what's possible with open source Flash with examples from the book.
Speaker Info  Aral Balkan (CEO, Naklab)

3:30 PM
to 4:30 PM

F@ck Stats, Make Art
72 Attendees
Location Austin Convention Ctr
About  Via a pictorial journey through his own career of creating grassroots art and publications, renegade social media producer and writer Dave Olson will extol, encourage and explain the importance oftaming the intimidation, solving conundrums and digging deep to muster authentic creative self expression in the digital era.
Speaker Info  Dave Olson (Dir of Fan Communities, MovieSet.com)

3:30 PM
to 4:30 PM

Games By the People, For the People
70 Attendees
Location Austin Convention Ctr
About  We are on the precipice of a new age in independent gaming, with more options than ever before for developers at every level to bring their dreams to life and share them with a public that is ravenous for new and innovative ideas. Stop focusing on all of the challenges that exist for indie developers in the world of big budget sequels, and explore the enormous user-generated content opportunities available to anyone interested in game design. Whether your goal is to make millions, or just get your ideas out into the world, this panel has something for you.
Speaker Info  Gareth Davis (Games Platform Mgr, Facebook Inc), Steve Demeter (CEO, demiforce.com), Boyd Multerer (GM, Microsoft), Scott Steinberg (Managing Partner, DigitalTrends.com), Lee Uniacke (CRO, Kongregate)

3:30 PM
to 4:30 PM

How to Rawk SXSW: The Basics
282 Attendees
Location Austin Convention Ctr
About  Geared particularly to first-time attendees to SXSW Interactive, this panel focuses on how registrants can leverage all the different elements of the event to achieve your personal and professional goals.
Speaker Info  Glenda Bautista (Agendacide), Baratunde Thurston (Guru, The Onion), John Styn (Digital Explorer, lifestudent.com), Zadi Diaz (Exec Producer, EPIC FU), Ernie Hsiung (Blogger, littleyellowdifferent.com)

3:30 PM
to 4:30 PM

Oooh, That's Clever! (Unnatural Experiments in Web Design)
324 Attendees
Location Austin Convention Ctr
About  Find inspiration in the ridiculous. See technological quirks as opportunities. Try something previously unheard of with your site design. Laugh in the face of convention. Use and abuse CSS in ways never before imagined. Get away with it. And if it doesn't work, try something else instead.
Speaker Info  Paul Annett (Designer, Clearleft Ltd)

3:30 PM
to 4:00 PM

Roo'd
18 Attendees
Location Austin Convention Ctr
About  Learn how a first-time novelist got 12 thousand readers a month and an international book deal using the Creative Commons license, and is now using that experience to break big media's deadlock - through collaboration with the crowd.
Speaker Info  (Hax Enterprises)

3:30 PM
to 4:30 PM

Running W/ SXSWissors: Building ARGs Everybody Can Play
71 Attendees
Location Austin Convention Ctr
About  Want to know what's up with the sexy students running around SXSW? Want to win badges to SXSW 2010? Play Running with SXSWissors, the kick-ass, irreverent interactive online multimedia game where you'll explore the conference, network and make new friends, and maybe even take your pants off in public. At this session, you'll learn insider tips and tricks on how to rock Running with SXSWissors, score an invite to the hottest VIP party at SXSW, and win those free 2010 badges. You'll hear from the co-founders of The Go Game, the masterminds behind Running with SXSWissors, and how they transformed their game-playing dreams into an international multimillion dollar company.
Speaker Info  (The Go Game), (The Go Game)

3:30 PM
to 4:30 PM

The Ecosystem of News
165 Attendees
Location Austin Convention Ctr
About  It is now conventional wisdom that the newspaper as we have come to know it for last century is over, or will be in a matter of years. The question is whether we're going to spend our time grieving over the loss, or whether we're going to use this moment as an opportunity to invent something even better. We're inevitably moving from the "paper of record" model to a something more distributed, a news ecosystem, but that doesn't mean we can't consciously define the shape of that system. So let's figure out what values we want to preserve from the older newspaper paradigm, and what values we want to improve upon -- and then let's go build it!
Speaker Info  Steven Johnson (outside.in)

4:00 PM
to 4:30 PM

The Principles of Beautiful Web Design
244 Attendees
Location Austin Convention Ctr
About  Tired of making web sites that work absolutely perfectly but just don't look nice? If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.
Speaker Info  Jason Beaird (Front-End Developer, Cyberwoven)

4:30 PM
to 5:00 PM

Career Renegade: How To Make A Great Living Doing What You Love
257 Attendees
Location Austin Convention Ctr
About  Career Renegade is 288 pages of kick-ass, real-world, seriously actionable strategies, resources and case-studies that walk you through the process of building your career around the activities, settings and people that make you come alive. Steering clear of new-age, self-help fluff, this veritable renegade roadmap dives squarely into how to turn nearly any passion into real money (often online), build a powerhouse personal brand, rally the cynics to your cause and leverage your passion, knowledge and platform to make a great living doing what you love?even in this economy.
Speaker Info  Jonathan Fields (Career Renegade/Awake @ The Wheel)

5:00 PM
to 6:00 PM

Buzz Out Loud Podcast Taping
39 Attendees
Location Austin Convention Ctr
About  Buzz Out Loud is CNET's premiere daily podcast hosted by Natali Del Conte, Tom Merritt, and Jason Howell. They cover all the tech news with their own and their audience's takes on what it all means, often with hilarity ensuing. They'll cover the top SXSW stories with special guests. If you want to understand what's happening in the tech world, especially at SXSW, you need to listen to Buzz Out Loud.
Speaker Info  (Exec Editor, CNET)

5:00 PM
to 6:00 PM

Funologists Live & In Person: Guerilla Game Research
76 Attendees
Location Austin Convention Ctr
About  If you work at a game company, research means understanding play, not analyzing boring spreadsheets. Meet Big Fish Games and Pogo funologists and learn how listening and watching gamers transforms product and web design. We share different innovative guerilla (discount) and traditional research methods to inspire user-centered design.
Speaker Info  Julie Ratner (Research Mgr, Big Fish Games), Erica Firment (User Experience Designer, Second Life), Tracy Fullerton (Professor, USC Interactive Media), Jason Schklar (Founder & Principal Consultant, Initial Experience Consulting), (VP of Digital Strategy, Publicis in the West)

5:00 PM
to 6:00 PM

Plan B: Can an Ad Guy Bring Bike Sharing to America?
120 Attendees
Location Austin Convention Ctr
About  In increasingly turbulent times, it seems like more and more of us are wearing an extra hat or two in an effort to make a difference. Maybe that explains why Crispin Porter + Bogusky, one of the world's most respected advertising firms, has joined with Humana and Trek bicycles in an audacious plan to bring bike sharing to America with a new venture called B-cycle. All three companies share one common goal: positive cultural change. It's estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, our heath, our environment, and our future. Find out more about B-cycle and why Alex recommends we all begin sticking our noses in places where they don't belong.
Speaker Info  Alex Bogusky (Co-Chairman, Crispin Porter+Bogusky)

5:00 PM
to 6:00 PM

Reduce MySpace Between Waist & Thighs So Wiki Live Longer
27 Attendees
Location Austin Convention Ctr
About  Is being too 'plugged in' 24/7 destroying your health? There's good news: web 2.0 technologies can help you optimize your fitness! Come learn and discuss.
Speaker Info  David Eckoff (President, Revolutionary Ventures), Biray Alsac (Health/Fitness Educator, FITTmaxx Institute)

5:00 PM
to 6:00 PM

Social Engineering: Scam Your Way Into Anything or From Anybody
319 Attendees
Location Austin Convention Ctr
About  This session will give you all insider tips to use social engineering, the art of manipulating people into divulging information, to make friends and influence people. The panel will present tricks on how to scam your way into ANYTHING, whether it's a business meeting or a hot-ticket event.
Speaker Info  Brian Brushwood (Host, Revision3/Scam School)

5:00 PM
to 6:00 PM

That Doesn't Suck! Inspiring Creativity With Spore
54 Attendees
Location Austin Convention Ctr
About  Spore took the concept of creating and sharing User-Generated Content in video games a step farther than any other game. The creation of multiple in-game editors that were easy (and fun) to use and the sharing of the resulting creativity via a social networking model had unique challenges. The team behind the networked features had to be flexible and iterative to modify the sharing, searching and ratings system in order to surface the best stuff and inspire continued growth for the community. In this talk, Caryl will describe the systems and the inspiration behind them - and show some of the coolest stuff made by the community.
Speaker Info  Caryl Shaw (Producer, Maxis)

5:00 PM
to 5:30 PM

The Vision Board: The Secret to an Extraordinary Life
59 Attendees
Location Austin Convention Ctr
About  Find out who you are and achieve what you most want in life with The Vision Board. Through the exercises and inspirational success stories included in this book, you can clarify your true vision and create a personal vision board. Learn the five secrets to living the life of your dreams.
Speaker Info  Joyce Schwarz (Author, JCOM)

5:00 PM
to 6:00 PM

Try Making Yourself More Interesting
272 Attendees
Location Austin Convention Ctr
About  There are no cheat codes for community. No Charles Atlas shortcuts to make your pet project the one to rule them all. Want people to think you're awesome? Be awesome. This panel promises a bullshit-free look at how you might tune out the jibber jabber, tune in to those who matter, put your head down and make your online service a little bit more epic each day. We'll dissect Bike Hugger, Photojojo, Metafilter, and other examples of Web charm for what *you* can do. Today, and tomorrow. And the day after. Which is how you will become what you want to be.
Speaker Info  DL Byron (Publisher, Bike Hugger), Amit Gupta (Founder, Photojojo), Brian Oberkirch (Small Good Thing), David Rees (mnftiu.cc), Kristina Halvorson (Pres, Brain Traffic)

6:30 PM
to 7:30 PM

Brave New Dating
98 Attendees
Location Austin Convention Ctr
About  The dating protocol as we know it has become outmoded. The web has changed the dynamics of our social circle. Just as courtship was replaced by dating, should we now redefine dating or move to a post-dating world? Discover a new approach focused on the outcome rather than the process.
Speaker Info  Ryan McMinn (Microsoft), Ali Watkins (Rough & Tumble Industries)

6:30 PM
to 7:30 PM

Spying 2.0: Can America Compete With Web-Savvy Enemies?
93 Attendees
Location Austin Convention Ctr
About  Accelerating technology cycles leave the US intelligence community gasping. Twitter, cloud computing, folksonomies, Loopt... can America's sclerotic intelligence machinery compete as our enemies adopt cheap, fast-evolving open-source and web 2.0 intel strategies?
Speaker Info  Amy Senger (Sr Research Analyst, LMI)

6:45 PM
to 8:11 PM

The 2 Bobs
34 Attendees
Location Austin Convention Ctr
About  Just as they finish their groundbreaking violent video-game masterpiece, the two gaming legends known as THE TWO BOBS discover that their precious game-software has been stolen... and with it, their livelihoods, genius reputations, everything they own. To get back their game--and their lives--The Two Bobs and their fellow-geek employees MUNCH, DOOFUS, and THE DARK PRINCE are forced to "turn detective" and plunge into the strange world of Christian Venture Capitalists, aged Dixie Mafia hoodlums, and bizarre Internet Spammers that inhabit Austin Texas. Just as all seems lost, The Two Bobs meet THE TWO JANES, ("Sisters Against Spam"), and in a surprising development, the Bobs/Janes tension-filled first date finally unravels the mystery of the stolen game and reveals the villain behind it, The SPAM KING, and his dastardly plan to use their groundbreaking software to build a nefarious Internet/Cable porn empire... The Bobs and their allies must stop The Spam King and get back their game at all costs.

6:45 PM
to 8:45 PM

Interactive at the Movies: The Two Bobs
66 Attendees
Location Austin Convention Ctr
About  For Interactive badge holders. Just as they finish their groundbreaking violent video-game masterpiece, the two gaming legends known as THE TWO BOBS discover that their precious game-software has been stolen... and with it, their livelihoods, genius reputations, everything they own.

9:30 PM
to 10:49 PM

Blood Trail
8 Attendees
Location Austin Convention Ctr
About  At times war photographer Robert King resembles a heroic misfit straight out of the pages of Scoop, thrown into the heart of battle, struggling to adapt to the brutal environment he finds himself in. Occasionally comic, often touching, more often dark, Blood Trail, the tale of Robert King, is a unique and personal journey, a film which follows him over 15 years and through three wars.
His journey starts in Sarajevo in 1993, a 23-year-old fresh out of Art College and prepared to dodge bullets on the front line dreaming of a Pulitzer Prize. His dream proves elusive. Fired by his photo agency and struggling to make ends meet, any swashbuckling allusions Robert holds for the career he has chosen quickly evaporate: as he realises this is one of the toughest professions in the world.
Despite himself, Robert stays in the game, over time establishing himself as a respected professional, his work making the front covers of global media titles. Over 15 years Blood Trail records Robert's life from boy to man, to husband and father. It is a biography, which leads from reckless naivety to maturity hardened by war and softened by family. It is a story, which forces Robert to inevitably question why he chose a profession, which involves an endless trail of death and destruction.
 

 

10:00 AM
to 11:00 AM

Civic Technologies and the Future of the Internet
90 Attendees
Location Austin Convention Ctr
About  Jonathan Zittrain warns how the migration to closed systems will end innovation on the Internet and facilitate unsettling new kinds of control and offers solutions for avoiding this web lockdown.
Speaker Info  Jonathan Zittrain (Professor of Law, Harvard Law School, Berkman Center for Internet & Society)

10:00 AM
to 11:00 AM

Emerging From a Recession with Emerging Media Intact
97 Attendees
Location Austin Convention Ctr
About  Experience emerging technologies revolutionizing the digital world and glimpse what today would look like if we hadn't developed emerging technology from a few years past. This panel is sponsored by Razorfish.
Speaker Info  David Polinchock (Brand Experience Lab), Patrick Moorhead (Dir Emerging Media, Razorfish)

10:00 AM
to 11:00 AM

Even Faster Web Sites
207 Attendees
Location Austin Convention Ctr
About  Steve is the author of High Performance Web Sites and the creator of YSlow, the Firebug extension. Now working at Google, Steve discusses the next set of best practices he's developed, including advanced techniques for loading JavaScript, where not to place inline scripts, and the importance of using multiple domains to improve web performance.
Speaker Info  Steve Souders (Member of Technical Staff, Google)

10:00 AM
to 11:00 AM

IM Video Journalism
3 Attendees
Location Austin Convention Ctr
About  With video online all the rage, UK-based international award winning video journalist David Dunkley Gyimah deconstructs video journalism and posits his cinematic brand known as IMVJ. Described by Apple Pro as a one man hurricane http://www.apple.com/uk/pro/profiles/gyimah/ Ex BBC David talks technique, workflow, and swift turnaround factual feature making. David Dunkley Gyimah (University of Westminster)
Tags  film panel

10:00 AM
to 11:00 AM

Interactive Beyond the Screen: Branding in Four Dimensions
136 Attendees
Location Austin Convention Ctr
About  This talk covers the future of brand and design innovation in an increasingly fragmented world. It's not a discussion on new or emerging technologies, but rather a conversation about new and emerging mindsets.
Speaker Info  Jamie Monberg (Interactive Dir, Hornall Anderson)

10:00 AM
to 11:00 AM

Is Privacy Dead or Just Very Confused?
161 Attendees
Location Austin Convention Ctr
About  While many assert that "privacy is dead," the complex ways in which people try to control access and visibility suggest that it's just very confused. Rather than throwing the baby out with the bath water, let's discuss people's understanding and experiences of privacy and find ways to 2.0-ify it.
Speaker Info  danah boyd (Researcher, Microsoft Research), Judith Donath (MIT Media Laboratory), Siva Vaidhyanathan (Assoc Professor, University of Virginia), Alice Marwick (PhD Candidate, New York University)

10:00 AM
to 10:30 AM

Service-Orient or Be Doomed! How Service Orientation Will Change Your Business
44 Attendees
Location Austin Convention Ctr
About  Have you ever wondered why business books and periodicals rarely talk about technology? Business books do go so far as to credit technology with helping to make businesses work, and the business news covers technology companies, but never talks about the technology itself. Is it because publishers think that technology is just too, well, technical for a business audience? Or because they think that technology isn't a relevant or important topic for business discussions? Or, perish the thought, maybe these business publishers themselves don't discuss technology because they were the jocks back in high school, and technology has always seemed to be of interest only to the nerds.In this book, Service-Orient or Be Doomed! How Service Orientation Will Change Your Business, we take aim at all three of these positions and lay each of them finally to rest. We make the case that technology is vitally important to today's business. Dot-com bubble or not, every company those business periodicals covers technology throughout the organization. In fact, surprisingly for a couple of self-described nerds, the authors speak more about how emotions and human nature trip companies up than technology does but argue for the merging of IT and business and using Service-Oriented approaches as the territory in which to plant the flag of neutrality first. Certainly this book goes a long way toward being the manual that business and IT can use.
Speaker Info  Ronald Schmelzer (ZapThink)

10:00 AM
to 11:00 AM

Strong Gaming Communities: Text vs. Speech
31 Attendees
Location Austin Convention Ctr
About  This panel brings together academics and game designers to fight out the future of the MMO interface. Should text continue to be the default way that people communicate in virtual worlds? Is the spoken word more natural and more laden with emotional cues, or more destructive of the magic circle?
Speaker Info  Matthew Bellows (VP Consumer Svcs, Vivox Inc), Amy Jo Kim (shufflebrain.com), Joe Miller (VP, Platform/Tech Dev, Linden Research Inc), Dmitri Williams (USC), Richard Vogel (Co-Studio Dir, Bioware)

10:00 AM
to 11:00 AM

Tips For Making Ideas Happen
294 Attendees
Location Austin Convention Ctr
About  The Behance Team is focused on organizing and boosting productivity in the creative world. We have interviewed hundreds of the most productive creative people and teams that are actually able to MAKE IDEAS HAPPPEN. We now want to share the "tips" and insights from our research with creative and entrepreneurial people that want to make ideas happen.
Speaker Info  Scott Belsky (CEO, Behance)

10:00 AM
to 11:00 AM

Transatlantic Troubleshooting: Getting into Europe's New Media Market
52 Attendees
Location Austin Convention Ctr
About  The European market with over 500 million citizens is an enormous single market, with the UK providing a natural first-step for US companies looking to expand East-wards. After all, we share (pretty much) the same language. Challenging economic times mean the search for lucrative new markets is more important than ever. Quiz the panel and discover what it's like to do business in the UK and Europe, how to find partners, and stay gaffe-free. Get the skinny on the fast-moving tech, mobile and games scene. This panel is sponsored by Chinwag.
Speaker Info  Mike Butcher (UK Editor, TechCrunch), Mike Teasdale (Planning Dir, Chinwag/Harvest Digital), Stewart Townsend (Mgr Startups EMEA, Sun Microsystems), Aleks Krotoski (Sector Champion New Media, Chinwag/UKTI), Nigel Eccles (CEO, Hubdub.com)

10:30 AM
to 11:00 AM

Social Media Marketing
227 Attendees
Location Austin Convention Ctr
About  'Social Media Marketing' is the start of a conversation about marketing communications using social media forms ? including internet sites and mobile telecommunication sources. The book discusses the importance of data and analytics both in helping to monetise these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book discusses solutions that allow marketers to target and measure their activities within social media.
Speaker Info  Alan Moore (Founder, Smlxl Ltd)

11:00 AM
to 11:30 AM

Diary of a Sex Fiend: Girl with a One Track Mind
1 Attendees
Location Austin Convention Ctr
Speaker Info  Zoe Margolis (Blogger/Author, Girl With a One-Track Mind)

11:00 AM
to 12:30 PM

Mentors: Managers/Agents
11 Attendees
Location Austin Convention Ctr
About  Agents and Managers are a necessary part of the food chain in filmmaking from pre-production through distribution and release. What do they do exactly? How can they serve you? Talk to several industry professionals one-on-one.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Dana O'Keefe (Mgr/Sales Agent, Cinetic Media), Deborah McIntosh (William Morris Independent), Dina Kuperstock (Film Sales, Creative Artists Agency), Rebecca Smith (Independent Film Group, United Talent Agency), (Wild Bunch), (Wild Bunch)
Tags  film panel

11:00 AM
to 11:30 AM

The Digital Future of Philanthropy: Engaging Donors with Online Video
100 Attendees
Location Austin Convention Ctr
About  Non-profit organizations, which rely heavily on creating a relationship and emotional connection with potential donors, are shifting gears by sending out their message through online video. The Web is providing people more opportunities to contribute their time and money than ever before. To stay competitive, non-profits are learning learn to harness the power of the Web to attract and maintain volunteer and donor attention."The Digital Future of Philanthropy: Engaging Donors with Online Video,' is a simple and easy guide to understanding the benefits of utilizing video as part of the marketing mix. Quotes from industry experts are positioned with vivid photographs from the authors' international video assignments.
Speaker Info  Jessica Kizorek (CEO, Kizorek Inc)

11:00 AM
to 12:00 PM

The Incredible Shrinking (Expanding?) Film Critic Profession
23 Attendees
Location Austin Convention Ctr
About  Long-time print film critics are being laid off left and right in the current newspaper crisis. At the same time, thousands of people are weighing in on movies on the Internet. Is this the best time ever for criticism? Or is this the end of an era, with the most qualified and literate critics being fired and retired? And what does all of this mean for independent and arthouse cinema? Professional reviewers from both the Web and traditional newspapers will share their optimistic and pessimistic thoughts.
Speaker Info  Gerald Peary (Dir/Writer, For the Love of Movies:The Story of American Film Criticism), Karina Longworth (Film Blogger, Spout), Scott Weinberg (Managing Editor, Cinematical/FEARnet), Marjorie Baumgarten (Sr Film Editor, Austin Chronicle), Shawn Levy (Film Critic, The Oregonian)
Tags  film panel

11:00 AM
to 12:00 PM

The State of Distribution: What You Need to Know
43 Attendees
Location Austin Convention Ctr
About  It's a challenge to get a distributor to even watch your film, much less buy it. Industry luminaries will explain what buyers are looking for and how movies are disseminated in North America and throughout the world. This is an in-depth exploration of the current market including traditional windows, timing, sequence of rights, and the impact of new philosophies.
Speaker Info  David Garber (Pres/Ceo, Lantern Lane Entertainment), Michael Barker (Pres, Sony Pictures Classics), David Fenkel (Oscilloscope Pictures), Eamonn Bowles (Pres, Magnolia Pictures), (VP Marketing, IFC Films), Keith Leopard (Dir Content, Blockbuster Entertainment)
Tags  film panel

11:30 AM
to 12:30 PM

Blog on Company Time and Get Promoted
90 Attendees
Location Austin Convention Ctr
About  How many bloggers are underutilized in their day jobs? This session shows bloggers how to take over or start their company's blog for instant promotion and industry-wide fame. Learn tools and techniques for taking on the title of Chief Blogging Officer and then making your company's blog a massive success.
Speaker Info  Daniel Hope (Consultant, Tracksuit CEO)

11:30 AM
to 12:30 PM

Change v2
135 Attendees
Location Austin Convention Ctr
About  Obama has awoken a once in a century passion for reform. What will it take to make it work? What would "work" mean?
Speaker Info  Lawrence Lessig (Stanford Law School)

11:30 AM
to 12:00 PM

Cinematic Game Secrets for Creative Directors and Producers
32 Attendees
Location Austin Convention Ctr
About  Cinematography for Games covers the space between the game and film industries by pointing out the most relevant cinematic techniques in today's hottest games, and includes interviews with the game industry's greatest luminaries (including Warren Spector: Creator of one of the original game companies, Origin, Richard Rouse III: Legendary game designer, and Noah Falstein of Game Developer magazine ).The convergence of games and film is a widely discussed and debated topic in the game industry. Many major publishers, along with some high-profile directors (John Woo, James Cameron, Steven Spielberg, Tony Scott) are exploring the middle ground between the industries. This book introduces game producers and directors to the techniques that film producers, directors, and cinematographers have relied on for years.Game developers learn how to create compelling video games by developing quality stories and characters, visualizing scenes within the game through the eyes of a cinematographer, and using tried and true film industry methods for casting, voice-over, direction, and production.The book will also feature screen shots from some of today's hottest titles that illustrate key cinematic concepts, as well as advice from successful game industry professionals already using these techniques.
Speaker Info  Rich Newman (Producer, Elsinore Productions)

11:30 AM
to 12:30 PM

Crash the Server -- How to Market your Movie by Achieving Webisode Awesomeness
40 Attendees
Location Austin Convention Ctr
About  Join Zak Knutson & Joey Figueroa of Chop Shop Entertainment, along with long time collaborator Ming Chen of View Askew Productions, for an interactive workshop on achieving massive media exposure through internet webisodes. From big budget studio films, to low budget independent projects, film distributors have come to rely on the internet and the word of mouth it generates to showcase their products and to build world wide fan bases long before their films hit theatres. View examples of both failed and successful webisodes from past projects, discuss the process of creating a webisode that will deliver butts in seats for the all important opening weekend, and learn to take full advantage of the explosion of internet video distribution that creates new celebrities on a daily basis. This panel is sponsored by Ribbit.
Speaker Info  Ming Chen (Webmaster, View Askew), Joey Figueroa (Producer/Dir, Chop Shop Entertainment), Zak Knutson (Chop Shop Entertainment)

11:30 AM
to 12:30 PM

Creative: Show the Path, Not the Destination
190 Attendees
Location Austin Convention Ctr
About  Join Brendan Dawes, Gary Hustwit and Jim Coudal for three short presentations followed by a discussion on the subject of creating more involving, entertaining, successful projects by structuring them in a way that encourages the audience to be a key part of the process of discovery.Generally speaking you should be pointing your audience in the right direction and then getting the hell out of the way. In film, programming and design, the most satisfying works are those that on their most basic level are created along with an audience, not simply for one.
Speaker Info  Jim Coudal (Coudal Partners), Brendan Dawes (Creative Dir, mN)

11:30 AM
to 12:30 PM

Curating the Crowd-Sourced World
182 Attendees
Location Austin Convention Ctr
About  With all the stuff we weed through online, good filters are crucial. Who's best-suited to determine what's best, curators or the crowd? People have their religion about one or the other, however this panel will focus on the overlap, the grey areas and how curating and crowd-sourcing enrich each other.
Speaker Info  Jen Bekman (CEO, Jen Bekman Projects | 20x200), Paddy Johnson (Editor, Art Fag City), Nion McEvoy (CEO, Chronicle Books), Dustin Hostetler (Special Projects Curator, skinnyCorp), Gina Trapani (Founding Editor, Lifehacker.com)

11:30 AM
to 12:30 PM

Emerging Trends of Mobile Technology
198 Attendees
Location Austin Convention Ctr
About  iPhone 2.0, Android, Flash Lite 3.0, Streaming Video, Electronic Wallets, ?€¦ Mobile technology is growing rapidly and becoming an intrinsic part of consumer mentality. Hear the experts discuss the role of mobile in today?€™s lifestyle, discuss emerging technology, and predict national and international trends.
Speaker Info  Rob Gonda (Dir of Mktg Strategy & Analysis, Sapient), Juan-Carlos Morales (Creative Dir, Sapient Interactive)

11:30 AM
to 12:30 PM

From Geek to Peak: Your First Year as a Freelance Geek
62 Attendees
Location Austin Convention Ctr
About  Thomas Myer shares ideas from his new book on how to transform yourself from wage-slave cubicle dweller into a fulfilled, happy, and successful freelance geek. I welcome all PHP developers, Ruby-on-Rails Demigods and Javascript gurus yearning for freedom.
Speaker Info  Thomas Myer (Triple Dog Dare Media)

11:30 AM
to 12:30 PM

How to Talk to Programmers
92 Attendees
Location Austin Convention Ctr
About  Can't talk to your programmers? Can't find a good one? Designers and project managers often complain that they can't communicate with developers. Agencies often have trouble finding good freelancers. Learn how to make your interactions productive instead of painful and leverage programmers instead of living with them.
Speaker Info  Daniel Morrison (Collective Idea)

11:30 AM
to 12:30 PM

iPhone: The New Gaming Platform
89 Attendees
Location Austin Convention Ctr
About  With the launch of iPhone 3G and the App Store, Apple has created a marketplace for developers to innovate with native applications. One of the greatest successes has been with gaming and entertainment titles, and even Apple has been marketing iPhone as a portable gaming device. Will iPhone and iPod touch rival the dominance of Nintendo DS and Sony PSP? Hear from gaming experts who have embraced iPhone as the new gaming platform.
Speaker Info  Raven Zachary (raven.me), Danielle Cassley (Founder VP Prod Dev, Aurora Feint), Brian Greenstone (Head Cheeze, Pangea Software Inc), (Producer, ngmoco)

11:30 AM
to 12:30 PM

Microformats: A Quiet Revolution
182 Attendees
Location Austin Convention Ctr
About  Microformats are quietly changing the landscape of the web, achieving some of the original ideals of the 'semantic web.' In the past year, we've seen increased adoption from web designers and popular web sites, improved browser support for microformats in both Firefox and IE, and search engines beginning to support microformats. Come hear from the leaders who are driving these changes in the industry, and find out what the future holds for microformats. This panel is sponsored by Microsoft.
Speaker Info  Tantek Çelik (tantek.com), Leah Culver (Software Engineer, Six Apart Ltd), Karsten Januszewski (Developer, Microsoft), Glenn Jones (Creative Dir, Madgex), Jeremy Keith (Technical Dir, Clearleft Ltd)

11:30 AM
to 12:30 PM

Nerd Network: Building an Online Community for Developers
22 Attendees
Location Austin Convention Ctr
About  Although often laggards in interactive marketing, B2B tech companies are successfully tapping into the groundswell to improve products, reduce support costs, and energize brand evangelists. This panel of technical community managers will examine techniques for launching a developer community, share social marketing strategies, discuss benefits of user-generated technical content, and relay metrics.
Speaker Info  Deirdre Walsh (Community & Social Media Mgr, National Instruments), Susan Zellmann-Rohrer (Community Strategy Lead, EMC)

11:30 AM
to 12:30 PM

The Search for a More Social Web
234 Attendees
Location Austin Convention Ctr
About  The Web is not just about information; its about people. In this presentation, Facebook's Dave Morin will discuss the industry's efforts to move toward a more social Web, and how openness can create a better experience for users sharing and connecting across the Web.
Speaker Info  Dave Morin (Facebook Inc)

11:30 AM
to 12:30 PM

What your Startup Can Learn from Barack Obama and Howard Dean
100 Attendees
Location Austin Convention Ctr
About  BarackObama.com made more money online than most startups. So did Howard Dean before him. We've spent so much time talking about what happened, but little about how it applies to you. We will go in depth on their strategies from the top consultants and strategists from the 2008 election cycle. We won't be talking about what happened, but rather about how it applies to you and your startup.
Speaker Info  Jake Brewer (Internet Dir, Energy Action Coalition), Scott Goodstein (CEO, Revolution Messaging LLC), Mary Katharine Ham (Staff Writer, Weekly Standard), Clay Johnson (Dir of Sunlight Labs, Sunlight Foundation), Michael Bassik (Chief Digital Officer, Air America Media)

11:30 AM
to 12:30 PM

Working Alone Sucks: Join the Coworking Revolution.
113 Attendees
Location Austin Convention Ctr
About  The world's workforce is shifting, and geeks are the early adopters. Learn more about how communities of workers are banding together to make their virtual workplace more efficient and exciting through ideas like "coworking".
Speaker Info  Alex Hillman (co-founder, Indy Hall)

12:00 PM
to 12:30 PM

iPhone Programmer's Road Map: A Guided Tour of the Official SDK
138 Attendees
Location Austin Convention Ctr
About  The iPhone SDK Developer's Guide starts by introducing the tools (Xcode, SDK, emulator, IB) and basic application concepts you need to assemble and run your first GUI application. It includes a very quick introduction/review of the Object C programming language, but assumes basic knowledge of C and OO programming.Key idioms and design patterns in an iPhone application will be presented along with coverage of the UIController, MVC, event handler etc. Later chapters cover the standard high level widgets in the iPhone SDK, the events they generate, as well as their standard event listeners. Low level drawing API and touch events will also be covered in addition to iPhone-specific APIs to access mobile. Concise coverage of key data network protocols and data communication libraries and a complete chapter on how to use the Interface Builder to build applications complete this hands-on guide to tapping into the power of the SDK.
Speaker Info  Michael Yuan (eZee Inc)

12:30 PM
to 2:01 PM

45365
21 Attendees
Location Austin Convention Ctr
About  '45365' (pronounced: four, five, three, six, five) explores the congruities of daily life in an American town Ð Sidney, Ohio. Through a patient and inquisitive look at the lives and landscapes that make up this community of 20,000 people, it captures the complexities and ambiguities of their shared experience. Conclusions are left to the audience as the component characters speak and act for themselves, as themselves. These storylines eventually coalesce into a mosaic of faces, places, and events. It is an inquiring look at everyday life in middle America.

12:30 PM
to 1:00 PM

Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards
180 Attendees
Location Austin Convention Ctr
About  Managing Online Forums is a practical guide to managing online forums, communities and social spaces. It's not a software or programming book; it's strictly about managing people and the community as a whole. What is talked about in this book is not hypothetical - it consists of in use, battle-tested theories and solutions. Real life examples are cited throughout, including actual user guidelines, staff member guidelines and more. For more information, please check out the book website at managingonlineforums.com.
Speaker Info  Patrick O'Keefe (iFroggy Network)

1:00 PM
to 2:00 PM

Alternative Publicity: Grabbin' Eyeballs and Sparking Buzz
51 Attendees
Location Austin Convention Ctr
About  The current state of entertainment media is a dismal one. With film critics taking buyouts, and magazines and newspapers closing left and right, the all important media ink that independent film needs to survive without an advertising budget is also fading. How does a film break out from the pack to get butts in seats and eyeballs on screens? How does a film harness its own content and style to reach its target audiences? Through an examination of general publicity strategies, internet tricks and tactics, and an evaluation of a grassroots publicity plan, the Alternative Publicity panel gives you some tools to use when the New York Times won't return your calls.
Speaker Info  Jessica Edwards (VP, Murphy PR), Negin Farsad (Comedian/Filmmaker, Vaguely Qualified Productions), David Modigliani (Producer/Dir, Crawford), Tommy Pallotta (Producer, ), Curt Ellis (Producer, Wicked Delicate Films)
Tags  film panel

1:00 PM
to 2:00 PM

I Love You, Man: Are You Man Enough to Say It?
173 Attendees
Location Austin Convention Ctr
About  The stars and director of SXSWs 09 opening night film, ILYM gather to give up some "man props" and talk about the film at a special panel about the making of this highly anticipated comedy, which opens in theaters on 3/20. Find out more about the art of "man-dating" from writer / director John Hamburg (Along Came Polly) and stars Paul Rudd (40 Year Old Virgin), Jason Segel (Forgetting Sarah Marshall) and Rashida Jones (The Office).
Speaker Info  Paul Rudd (I Love You, Man), Rashida Jones (I Love You, Man), John Hamburg (I Love You, Man), Jason Segel (I Love You, Man), Mark Olsen (Correspondent, Los Angeles Times), Donald DeLine (I Love You Man/Observe and Report), Jaime Pressly (I Love You, Man), (I Love You, Man)
Tags  film panel

1:00 PM
to 1:30 PM

Information Architecture: Blueprints for the Web
289 Attendees
Location Austin Convention Ctr
About  Information Architecture: Blueprints for the Web, Second Edition introduces the core concepts of information architecture: organizing web site content so that it can be found, designing website interaction so that it's pleasant to use, and creating an interface that is easy to understand. This book helps designers, project managers, programmers, and other information architecture practitioners avoid costly mistakes by teaching the skills of information architecture swiftly and clearly.
Speaker Info  Christina Wodtke (Queen, Boxes and Arrows)

1:00 PM
to 2:30 PM

Mentors: Distributors
6 Attendees
Location Austin Convention Ctr
About  Get some one-on-one face time with people who can decide if a film makes it to a theater near you, to your local video store, or broadcast.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Udy Epstein (Principal, 7th Art Releasing), Darren Goldberg (Principal, Atlantic Pictures), Joe Amodei (Pres, Virgil Films and Entertainment), Ryan Kampe (Partner, Visit Films), Rachel Goslins (Dir IDDL, ITVS/PBS), Christian Vesper (SVP Acq & Programming, IFC/Sundance Channel), Dustin Smith (Roadside Attractions)
Tags  film panel

1:00 PM
to 2:00 PM

Mini-Meeting: Contracts & Unions
6 Attendees
Location Austin Convention Ctr
About  Sign on the bottom line. Keeping in accordance with the rules and regulations of the unions. It is all the behind the scenes technicalities that can drive a person insane. Find out what you need to know to have all your i's dotted and t's crossed. Registrants are invited to sign up for panel on the morning of the session.
Speaker Info  Gregory Slewett (Entertainment Atty , Bloom Hergott et al), (Business Mgr, IATSE Local 484)
Tags  film panel

1:30 PM
to 2:00 PM

Speaking in Styles: A CSS Primer for Web Designers
166 Attendees
Location Austin Convention Ctr
About  Do you speak CSS? CSS was developed with designers in mind, and natural language terms are used wherever possible to make it easy to understand and remember. Speaking in Styles teaches Designers the "language" that will be used to take their vision from the static visual comp to the live internet.
Speaker Info  Jason Cranford Teague (Dir of Web Design Standards, Bright Eye Media)

2:00 PM
to 3:00 PM

Opening Remarks: Tony Hsieh
612 Attendees
Location Austin Convention Ctr
About  At Zappos.com, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. Hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand.
Speaker Info  Tony Hsieh (CEO, Zappos.com)

2:00 PM
to 3:00 PM

Profit By Mobilizing Your Online Community or Marketplace
113 Attendees
Location Austin Convention Ctr
About  Mobilize and monetize automated communication for your online community. Whether reducing time to a transaction or enhancing your services for your users, Unwired Nation shows you how to go mobile in a way that can create revenue for your business. Come learn from companies that are already profiting from going mobile. This panel is sponsored by Unwired Nation.
Speaker Info  Shawn Bose (Director of Product Strategy, uShip), Derek Johnson (Tatango), Brad King (Author, ), (Centsports), C. Eric Smith (Pres/CTO, UnWired Nation Inc)

2:00 PM
to 3:00 PM

So You Want to be a Game Programmer...
34 Attendees
Location Austin Convention Ctr
About  You've got your computer science degree, and you've been out in the working world, but somewhere, deep down inside, you've really always wanted to make computer games. This talk is intended to inform you on what you need to learn, how to go about learning it, what the dangers are, and how to land that first job in the industry.
Speaker Info  Scott Jennings (Designer, ), Robert Madsen (Lead Programmer, MumboJumbo), Tess Snider (Sr Programmer, Trion World Network), Tim Langdell (CEO/Game Professor, EDGE Games)

3:00 PM
to 4:12 PM

Pulling John
14 Attendees
Location Austin Convention Ctr
About  'Pulling John' is the universal story of a champion, who after 25 years of success is now burdened with the inevitable transformation of aging. John Brzenk, the legendary armwrestler, who works as an airline mechanic by day must decide whether to leave the sport he was raised on or wait to be defeated by 2 up and coming titans. Voevoda from Russia, Bagent from West Virginia and Yoshi from Tokyo are the colorful characters who have been raised on the legend of John Brzenk. These men define themselves by not becoming champions but by defeating the legend that is known as Brzenk. In a philosophical and thrilling ride, 'Pulling John' culminates at the Zloty Tur Championship in Warsaw, where Bagent and Voevoda have the chance of their life, to dethrone the conflicted Brzenk.

3:00 PM
to 4:00 PM

A Conversation with Bob Berney & John Pierson
32 Attendees
Location Austin Convention Ctr
About  With a roster of successes including Pan's Labyrinth, Y Tu Mama Tambien, The Passion Of The Christ, and My Big Fat Greek Wedding, and a career stretching from early exhibition days at the Inwood Theater, Dallas, through IFC Films, to founder/president of Newmarket and Picturehouse, calling Bob Berney an indie distribution guru seems like an understatement. We are therefore delighted to announce that UT Film Clinical Professor John Pierson will be moderating a conversation with Berney as he discusses his career, the state of cinema, and the future of independent distribution in an increasingly diffused media landscape.
Speaker Info  John Pierson (Co-Pres, Grainy Pictures), Bob Berney (Independent Distributor, )
Tags  film panel

3:00 PM
to 3:30 PM

Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
88 Attendees
Location Austin Convention Ctr
About  How can companies generate growth regardless of today's market conditions? By adopting discovering-driven practices. Rita McGrath ? consultant, professor, keynote speaker, and author -- argues that companies with conventional approaches to growth are now even less likely to get exceptional results. It's time to discover new initiatives' potential and fund them as they develop, organically, without exposure to expensive risks. Discovery-Driven Growth, available now, is co-authored by Rita McGrath and Ian MacMillan. Their ideas have been acclaimed as 'some of the most important management and strategy tools ever developed.' - Clayton Christensen, professor at Harvard Business School Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity URL: www.DiscoveryDrivenGrowth.com
Speaker Info  Rita McGrath (Professor, Columbia Business School)

3:00 PM
to 5:00 PM

Jeffrey Tambor's Acting Workshop
79 Attendees
Location Austin Convention Ctr
About  Jeffrey Tambor returns to SXSW with his popular Acting Workshop, where he explores the practical and philosophical approaches that lead to a great performance. He will rehearse and refine a scene with actors to break down the performance process. This workshop is intended for those interested in bridging the gap between actor and director. Directors and filmmakers are encouraged to attend and bring questions.
Speaker Info  Jeffrey Tambor (Actor, Arrested Development), (Alexander the Last), (John Bryant Productions)
Tags  film panel

3:00 PM
to 4:30 PM

Mentors: Pre-Production
4 Attendees
Location Austin Convention Ctr
About  Details, details. From casting, to planning, to more planning. Come talk with industry veterans who've been through it before, and learn from their mistakes.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Sharon Lieblein (VP Talent & Casting, Nickelodeon), Bryan Stamp (Creative Exec Documentary Films, Participant Media), Mary John Frank (Mockingbird Films), Tamar Simon (Dev Exec/Mgr, Straight Up Films), Slava Rubin (IndieGoGo), Sara Bernstein (VP HBO Documentary Films, HBO), Scilla Andreen (Co-Founder, IndieFlix)
Tags  film panel

3:00 PM
to 4:00 PM

Mini-Meeting: Editing
20 Attendees
Location Austin Convention Ctr
About  The editor can be the savior for any film. Learn valuable secrets of the trade on how to best work with editors, or become the best editor out there.
Speaker Info  Kyle Henry (Editor/Filmmaker, AOK Productions LLC), Leah Marino ()
Tags  film panel

3:00 PM
to 6:00 PM

The Hyper Island Way: Learn Creative Group Dynamics to Create Profitable Effectiveness
84 Attendees
Location Austin Convention Ctr
About  First time outside Europe! Hyper Island teach individuals, their work groups and company to perform even better. Hosted by Mattias Hansson, CEO, in cooperation with University of Colorado at Boulder. A unique learning experience. Please email to sxsw@hyperisland.se to reserve your place in thisunique workshop.
Speaker Info  Mattias Hansson (Hyper Island)

3:00 PM
to 4:00 PM

Trade Show Bar Happy Hour
216 Attendees
Location Austin Convention Ctr
About  The SXSW Trade Show Bar is back! Enjoy drinks during trade show hours with happy hour (complimentary drinks) from 3pm-4pm each day.

3:30 PM
to 4:30 PM

A Hard Sell? Social Media & Your Boss
106 Attendees
Location Austin Convention Ctr
About  Moving your boss from 'No' to 'Go'Are you frustrated that your company is not engaged in social media? The panel will provide actionable steps to convince your boss of the value. We'll cover how to: become a champion, creative ways to recruit internal proponents (including lawyers), gather & present compelling reasons. Sell your social media ideas!We'll make your social media plan an easy sell!
Speaker Info  Shashi Bellamkonda (Social Media Swami, Network Solutions), Rajeev Malik (Sr Dir Legal & Business Affairs, Network Solutions)

3:30 PM
to 4:30 PM

Being Indie and Successful in the Video Game Industry
40 Attendees
Location Austin Convention Ctr
About  Join several successful indie game developers as they discuss the state of the indie video game scene, talk about the challenges facing independent developers and publishers, and speculate on what the future holds for indie players in the video game industry.
Speaker Info  Joel DeYoung (Chief Operating Officer, Hothead Games), John Baez (Producer, The Behemoth), Jonathan Blow (), Ron Carmel (2D BOY), Kellee Santiago (Pres, thatgamecompany)

3:30 PM
to 4:30 PM

Blog Highways: Travel Blogging for the Wanderer
62 Attendees
Location Austin Convention Ctr
About  If you want more out of your travel blog than just showing Mom some nice pictures from "My Trip to Vietnam," then learn how to really convey a sense of place and build a community of fellow travelers.
Speaker Info  Pam Mandel (Writer, Nerd's Eye View), Sheila Scarborough (Blogger, BootsnAll Travel Network)

3:30 PM
to 4:30 PM

Connecting Interrelated Design and Development Workflows
109 Attendees
Location Austin Convention Ctr
About  Design and development are like siblings in the creative process ? constantly trying to express their individuality but a lot closer than they're willing to admit. This session will explore the interrelated disciplines of design and development by looking at three specific project types: designer/developer collaboration for the Flash Platform; designer/developer collaboration for Ajax; and cross-media design and publication. You'll see how designers and developers can achieve peace through more efficient integration and collaboration across media types and disciplines. This panel is sponsored by Adobe.
Speaker Info  (Evangelist, Adobe), Greg Rewis (Creative Solutions Evangelism, Adobe)

3:30 PM
to 4:30 PM

Everything I Needed to Know About the Web I Learned from Feminism
145 Attendees
Location Austin Convention Ctr
About  Last year's panel on Gossip packed up via twitter word of mouth and was described by Get Satisfaction's Lane Becker as "the best panel I've ever seen at SXSW." This year we might top it and revive/re-frame feminism at the same time. Feminism teaches "the personal is political" and the web shows that the personal is now public. Christmas newsletters and recipes are the social media of their time, and women are the key social nodes of our culture. In her comic and though-provoking style, Heather Gold brings together amazingly smart women and the people f/k/audience to discuss what makes social networks strong and predict where they're heading next online.
Speaker Info  Heather Gold (Founder, Subvert.com), danah boyd (Researcher, Microsoft Research), (Dir, LBJ Library)

3:30 PM
to 4:30 PM

Feed Me: Bite Size Info for a Hungry Internet
209 Attendees
Location Austin Convention Ctr
About  In our fast-paced, information overload society, users are consuming shorter and more frequent content in the form of blogs, feeds and status messages. This panel will look at the social trends, as well as the technologies that makes feed-based communication possible. Led by Ari Steinberg, an engineering manager at Facebook who focuses on the development of News Feed.
Speaker Info  Ari Steinberg (Engineering Mgr, Facebook Inc), Eric Eldon (Editor, VentureBeat), Dare Obasanjo (Program Mgr, Microsoft), David Sacks (CEO, Yammer), Paul Buchheit (Founder, FriendFeed)

3:30 PM
to 4:30 PM

From Freelance to Agency: Start Small, Stay Small
184 Attendees
Location Austin Convention Ctr
About  The web has always attracted mavericks and entrepreneurs, and a rocky economy makes the freelance life more desirable (or at least more inevitable) than ever. So what happens when your freelance business starts to grow? How big can you get without getting bad? How can freelancers and small teams compete with traditional agencies? Hip freelancers and cool agency heads will answer questions, compare experiences, and tell their stories.
Speaker Info  Jeffrey Zeldman (Founder/Exec Creative Dir, Happy Cog Studios), Roger Black (Pres, Roger Black Studio), Kristina Halvorson (Pres, Brain Traffic), Whitney Hess (User Experience Designer, )

3:30 PM
to 4:30 PM

HOWTO: 149 Surprising Ways to Turbocharge Your Blog With Credibility!
205 Attendees
Location Austin Convention Ctr
About  John Gruber (DaringFireball.net) and Merlin Mann (43Folders.com) discuss the current state of blogging as a medium for creative expression, weighing the opportunities and challenges of building a thoughtful online presence in a world where everybody owns a printing press. They'll consider the ascendance of Digg-friendly "problogs" and debate the subtler pleasures of careful writing that reaches smaller, but potentially less "profitable" audiences.
Speaker Info  John Gruber (Raconteur, Daring Fireball), Merlin Mann (You Look Nice Today)

3:30 PM
to 4:30 PM

Kicking Ass With Controlled Metadata
119 Attendees
Location Austin Convention Ctr
About  Web 2.0 is all about tagging, right? Many content types are not findable with user-generated metadata. More web projects are using controlled & expert created metadata to complement user tagging to enhance user experience, findability, social networking, & site popularity. We'll show you how & why it can help you.
Speaker Info  Jenny Benevento (Bento Artisanal Metadata), Tom Conrad (CTO, Pandora Media Inc), (Librarything)

3:30 PM
to 4:30 PM

Playing to Learn - Educating Kids Through Gaming
41 Attendees
Location Austin Convention Ctr
About  Kids love online games and virtual worlds, but they're not so hot on school and homework. What opportunities are being created to marry the two commercially and transform the way our children are educated?
Speaker Info  Divinia Knowles (Financial Controller, Mind Candy), (Head of Technology, Mind Candy)

3:30 PM
to 4:30 PM

Pursue Your Passion -- Leave the Infrastructure to Someone Else
44 Attendees
Location Austin Convention Ctr
About  The internet has opened up creative new ways for entrepreneurial individuals to make a living creating and selling their own products, on their own terms. This panel is for people who are interested in the creative side of freelance design, but who would rather leave things like marketing and distribution up to someone else.
Speaker Info  Eileen Gittins (CEO, Blurb Inc)

3:30 PM
to 4:30 PM

Soapbox Spielbergs: Making Hollywood FX on Indie Budgets
58 Attendees
Location Austin Convention Ctr
About  Web video series like GALACTICAST and INDY MOGUL are getting closer and closer to achieving Hollywood-quality special effects on zero budgets. Find out how some of these creators achieve amazing looking HD effects, from lightsabers to exploding heads, on budgets under $50, and try to stump them with an effect they can't do.
Speaker Info  Erik Beck (Exec Producer, Next New Networks), Timothy Shey (Co-Founder, Next New Networks), Rudy Jahchan (8bit Brownies Inc), Matt Campagna (Six Reasons Why)

3:30 PM
to 4:30 PM

The Future Of Social Networks
309 Attendees
Location Austin Convention Ctr
About  Social networks will be like air, in that they will permeate everything that we do online AND offline. We'll look at the underlying technologies that will make this possible, how it will evolve, and the business models that will support it.
Speaker Info  Charlene Li (Thought Leader, Altimeter Group)

3:30 PM
to 4:30 PM

Why Gen Y Won't Friend Your Brand
168 Attendees
Location Austin Convention Ctr
About  Brands are failing in their current outreach to Gen Y. Learn about next-generational social media tactics that will help marketers finally find success with this elusive demographic.
Speaker Info  Jesse Pickard (Social Media Specialist, Razorfish)

3:30 PM
to 4:00 PM

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Tell Your Stories
101 Attendees
Location Austin Convention Ctr
About  What is it? That thing that everyone is talking about? You haven't heard? Didn't you get the email? It's everywhere! All over the Web! Buzz?.Hot?.Cool?. You've just encountered a World Wide Rave. Congratulations. Seemingly born overnight, a World Wide Rave happens when collectively, your product, your brand or heck, you are instantly known the world over. Most of the time they are accidental. But what if you could create one? How valuable would that be to you? Priceless? You can. The secret is here. By harnessing the power of social media and learning the secrets of leveraging the magnitude of resources like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep?virtually for free. In this engaging discussion, Scott author of the hit new book World Wide Rave, and of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience from scratch. David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing and PR is a number-one bestseller and is being published in 22 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents. Check out his blog at http://www.webinknow.com/ his World Wide Rave sitehttp://www.worldwiderave.com/or download his free ebook Lose Control of your Marketing! Why marketing ROI measures lead to failurehttp://www.davidmeermanscott.com/documents/Marketing_ROI.pdf
Speaker Info  David Meerman Scott (Freshspot Marketing)

5:00 PM
to 6:00 PM

A Brief History of Growing Up Online
80 Attendees
Location Austin Convention Ctr
About  Recently, there has been a huge backlash against people, particularly women who chronicle their lives on the Internet. But the most interesting thing about this is this particular phenomenon has been going on for over a decade, primarily amongst teenage girls. In this panel, we will talk with some of the old school "bloggers" about coming of age baring it all on the Internet before everyone turned it into a punchline. We'll talk about why we did it, whether or not we still do it and how it has affected the way we lead our lives. We'll also touch upon what this means for the generation coming up, where sharing every minute detail has become the norm.
Speaker Info  Anna Genoese (Aleuromancy), Maria Diaz (Writer, ), Mark Shrayber (Girl Detective, Louise Miller Enterprises), Sarah Wulfeck (Natll Producer Community, CBS DMG), Gala Darling (iCiNG)

5:00 PM
to 6:00 PM

Bloggers: How Not To Get F___ed
78 Attendees
Location Austin Convention Ctr
About  While bloggers have a lot more power than ever before, there are still plenty of risk involved with personal publishing. Talk about the best ways to survive this tangled maze.
Speaker Info  Zoe Margolis (Blogger/Author, Girl With a One-Track Mind)

5:00 PM
to 6:00 PM

Building Your Brand with Web 2.0 Tools
246 Attendees
Location Austin Convention Ctr
About  Getting attention for your brand (personal or company) is easier than ever thanks to the ole' interweb but doing it with "zing" is still key to building a following. Learn and ask question from the people who have built brands and careers by doing it with "zing"
Speaker Info  CC Chapman (Partner, The Advance Guard), Julie Haddon (The Marketing Farm), Saul Colt (Head of Magic, FreshBooks), Loic Le Meur (Founder/CEO, Seesmic)

5:00 PM
to 6:00 PM

Buzz Out Loud Podcast Taping
21 Attendees
Location Austin Convention Ctr
About  Buzz Out Loud is CNET's premiere daily podcast hosted by Natali Del Conte, Tom Merritt, and Jason Howell. They cover all the tech news with their own and their audience's takes on what it all means, often with hilarity ensuing. They'll cover the top SXSW stories with special guests. If you want to understand what's happening in the tech world, especially at SXSW, you need to listen to Buzz Out Loud.
Speaker Info  (Exec Editor, CNET)

5:00 PM
to 6:00 PM

Collaborative Filters: The Evolution of Recommendation Engines
170 Attendees
Location Austin Convention Ctr
About  Recommendation engines have boomed in the era of social media. These panelists are experts at collaborative filtering systems. Citing Digg, Amazon, and Netflix as examples, they will have a high level discussion about the evolution of recommendation engines and how each approach is different.
Speaker Info  Anton Kast (Lead Scientist, Digg), Scott Brave (CTO, Baynote Inc), David Maher Roberts (CEO, The Filter), Jon Sanders (Dir Recommendation Systems, Netflix), Erik Frey (Research Engineer, Last.fm)

5:00 PM
to 6:00 PM

Comedy on Television and the Web
14 Attendees
Location Austin Convention Ctr
About  Ricky Van Veen (CollegeHumor.com) leads a panel that discusses the differences between television content and web content, and considers some creative and technological approaches that might bridge that gap in the near future. B.J. Novak (The Office), Keith Richman (Break.com), Avner Ronen (boxee.tv), Meredith Scardino (Cobert Report), Ricky Van Veen (CollegeHumor.com)
Tags  film panel

5:00 PM
to 6:00 PM

Is the Planned Life Even Worth Living Anymore?
61 Attendees
Location Austin Convention Ctr
About  The belief that lives and businesses must be well planned into the future is crumbling as we continually adapt to new technologies and a global marketplace. Are the current business and educational systems obsolete? How one can personally adapt to the 'new economy'? What's hype, what's real?
Speaker Info  Melissa Pierce (Producer, Life In Perpetual Beta), Ian Sanders (Owner, iansanders.com)

5:00 PM
to 6:00 PM

Politics, Technology, and Pop Culture
139 Attendees
Location Austin Convention Ctr
About  A shift is occurring in the world of politics. Campaigns are feeling a growing need to move online - learning to compete in a new world, a world where technology offers the average political entrepreneur a whole new level of empowerment. Our discussion will probe this idea, offering a glimpse into the future of global politics.
Speaker Info  Mark McKinnon (Vice Chairman, Public Strategies Inc), Amber Ettinger (Obama Girl), Tom Serres (CEO, Piryx Inc), Dan Patterson (ABC News), Alex Wellen (Deputy Political Dir Digital Content, CNNPolitics.com), Lawrence Lessig (Stanford Law School)

5:00 PM
to 6:00 PM

Queerosphere: Same Sex (Link) Love Interactive
30 Attendees
Location Austin Convention Ctr
About  Queer bloggers are like the blogger next door--and we're not. We're here, queer, and letting straights read all about it. LBGT blogging brings together a powerful demographic that is ghettoized but also connected to the mainstream blogosphere. Come talk about the scene with bloggers from diverse queer perspectives.
Speaker Info  Deb Rox (CEO, 3 Smart Girlz LLC)

5:00 PM
to 6:00 PM

Sex, Violence and Video Games: Where's It All Going?
20 Attendees
Location Austin Convention Ctr
About  Sex, Violence, and Video Games: Where's It All Going?Grand Theft Auto IV showed how mature content can be handled in video games, both in terms of the technology and what can be included within the boundaries of the "M" rating. Panelists will discuss what lies ahead for games tackling mature themes and how they?€™re likely to impact both the industry and gamers.
Speaker Info  John Davison (Co-Founder, What They Like)

5:00 PM
to 6:00 PM

Social Media Nonprofit ROI Poetry Slam
62 Attendees
Location Austin Convention Ctr
About  Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. The audience will have ample opportunity to ask questions and respond.
Speaker Info  Beth Kanter (Consultant, Beth's Blog), Danielle Brigida (Assoc Ops Coord, National Wildlife Federation), Wendy Harman (Social Media, American Red Cross - National Headquarters), Carie Lewis (Internet Mktg Mgr, The Humane Society of the United States), David Neff (Director Of Web And Interactive Strategy, American Cancer Society), Katie Paine (KDPaine & Partners), Holly Ross (Exec Dir , NTEN)

5:00 PM
to 6:00 PM

Suxorz '09: The Ten Worst Social Media Campaigns
200 Attendees
Location Austin Convention Ctr
About  Bring popcorn and rotten tomatoes! Braving hate-mail after naming last year's "winners," the Suxorz '09 panel returns to dissect the ten worst social media and web 2.0 ad campaigns of the year. Together, we'll shame the marketers who abuse people-powered media. To pre-game, join the Facebook group http://bit.ly/suxorz09.
Speaker Info  Henry Copeland (Founder, Blogads.com), Zadi Diaz (Exec Producer, EPIC FU), Jeff Jarvis (Author/Blogger/Prof, What Would Google Do?), Michael Monello (Partner Exec Creative Dir, Campfire), Sara Smith (Wonkette)

5:00 PM
to 6:00 PM

The Organic Audience: Growing a Fanbase by Communicating
93 Attendees
Location Austin Convention Ctr
About  Engadget, Autoblog, Joystiq, TUAW, Cinematical and other Weblogs properties didn't create a fan base with ad campaigns, viral marketing or sleazy SEO. We did it by putting out the best content, having integrity and (most of all) keeping the conversation going. Hear the best and worst of those conversations.
Speaker Info  Victor Agreda Jr (Programming Mgr, Weblogs - AOL)

5:00 PM
to 6:00 PM

We Like Big Apps: Developing for All the Screens of Your Life
53 Attendees
Location Austin Convention Ctr
About  Developing rich, immersive and expressive content is one thing. Delivering it across the screens of your life is another. Join this vibrant panel of creative Java executives and industry luminaries as they discuss the platforms, tools, tips and tricks that offer distinct advantages for web designers and developers who are seeking to stand out from the crowd. Whether your canvas is mobile, desktop, or television, you can build rich, connected experiences today. Join us and find out more. This panel is sponsored by Sun Microsystems.
Speaker Info  Eric Klein (VP, Java Mktg, Sun Microsystems), Peyton Lindley (Executive Director of UX Design and Technology, EffectiveUI), Nizar Allibhoy (CEO, Telepop), (Sony Ericsson)

5:00 PM
to 6:00 PM

What Teens & Tweens Want In A Web Site/Application
109 Attendees
Location Austin Convention Ctr
About  If you're designing or programming a website or application for teens or just want to be relevant to the next generation, this teen panel will give you a glimpse into how teens are using the Net and cell phones. Find out what teens want, and more importantly what they don't!
Speaker Info  Anastasia Goodstein (Founder, Ypulse)

5:15 PM
to 6:28 PM

Sons of a Gun
18 Attendees
Location Austin Convention Ctr
About  Lance, Craig, and Ubaldo live with schizophrenia. They also live with Larry, their alcoholic caretaker/"dad". And even though they aren't related by blood, they've lived together as a family for 20 years. Through intimate access to this unique family, the documentary SONS OF A GUN follows them as they get evicted, move into a cramped motel room, joke around, and scramble to find a new home before their family self-destructs.

7:15 PM
to 8:33 PM

TRIMPIN: the sound of invention
37 Attendees
Location Austin Convention Ctr
About  TRIMPIN: THE SOUND OF INVENTION is an amusing journey through the musical world of an eccentric creative genius.
Artist/inventor/engineer/composer Trimpin has never been represented by a gallery, a dealer, or a manager, and doesn't have a cellphone or a website Ð yet his freewheeling sculptures and outrageous musical experiments are cherished by artists, musicians, and museums all over the planet.
Filmed over the course of two years, this feature doc shows the iconoclastic artist:- building a 60-foot tower of self-tuning, automatic electric guitars; - experimenting with the Kronos Quartet on a variety of toy and electronic instruments; - designing a perpetual motion sculpture in a glass foundry; - creating a giant marimba ensemble that converts real-time earthquake data into music;and always in the midst of inventing wild sonic and kinetic gizmos.
An exploration of a creative genius whose self-made world resembles both Santa's workshop and Frankenstein's lab, TRIMPIN: THE SOUND OF INVENTION will delight anyone interested in the mysteries, pitfalls, and sheer joys of creative experiment.

9:30 PM
to 10:36 PM

The Last Beekeeper
27 Attendees
Location Austin Convention Ctr
About  'Have you ever seen a lazy bee?' asks beekeeper Jim Robertson. Bees have worked tirelessly for man for centuries. But now they are vanishing. Wrangling with the enormity of this loss, 'The Last Beekeeper' follows the lives of three commercial beekeepers (form South carolina, Montana, and Washington) over the course of one year as they struggle with Colony Collapse Disorder. As they all take their bees to California's enormous annual almond pollination (an event so large it requires the presence of the majority of bees in the US) it becomes painfully and poignantly clear the bind that they are in. 'If all the bees die, what do you have to live for?' asks Matt Hutchens . It's not just a question for the beekeepers, it's a question for all of us.
 

 

10:00 AM
to 11:00 AM

Being a UX Team of One
216 Attendees
Location Austin Convention Ctr
About  What's the best way to evolve design ideas quickly? Get together with other designers and brainstorm. The second best way? Adapt the methods of larger UX groups to a team of one. Learn how in this presentation, which shares lightweight techniques for quick and effective brainstorming on your own.
Speaker Info  Leah Buley (Experience Designer, Adaptive Path)

10:00 AM
to 11:00 AM

Ditch the Valley, Run for the Hills
89 Attendees
Location Austin Convention Ctr
About  Many Austinites believe entrepreneurs are no longer required to be in the Valley. This debate will cover where you should start your startup and why.
Speaker Info  John Erik Metcalf (co-founder, Conjunctured), (CEO, Brazen Careerist), (Hyper9), (Consultant Intl Business, Youku.com), (Managing Dir, Fast Company TV )

10:00 AM
to 11:00 AM

Edupunk: Open Source Education
89 Attendees
Location Austin Convention Ctr
About  DIY teachers around the world are using open source course management systems, open access textbooks, and other open source tools to buck the chains and limitations of corporate education software. This panel of edupunks will rock the show by discussing the movement, its challenges, and its future.
Speaker Info  Dave Lester (Center for History & New Media), Jim Groom (Instructional Technologist, University of Mary Washington), Gardner Campbell (Baylor University), Stephen Downes (Researcher, National Research Council Canada), Barbara Ganley (Dir, Digital Explorations)

10:00 AM
to 11:00 AM

Is Spec Work Evil? The Online Creative Community Speaks
137 Attendees
Location Austin Convention Ctr
About  The 'no-spec' movement has long held sway in the design community but the web has created a new model for design that allows a freer exchange of ideas and inspiration ?€” and more ways to enter the design profession than ever before. What does social creativity look like?
Speaker Info  Mike Samson (crowdspring.com), David Carson (davidcarsondesign), Jeff Howe (Editor, Wired Magazine), Jeffrey Kalmikoff (Chief Creative Officer, skinnyCorp/Threadless), Jeremiah Owyang (Analyst, Forrester)

10:00 AM
to 11:00 AM

No Budget to Low Budget
14 Attendees
Location Austin Convention Ctr
About  What happens when a zero-dollar, guerilla filmmaker gets a small budget for a project? What are the most important things to spend that extra money on?Felicia Day (The Guild), Michael Nigro (producer), Jason Nunes (jasonunes.com), Meghan Scibona, moderator (Small Media Extra Large), Kevin Sullivan (Asia Minor Productions)
Tags  film panel

10:00 AM
to 11:00 AM

Playing On! Interface Lessons from Games
95 Attendees
Location Austin Convention Ctr
About  Games live or die by their interface. A modern video game is a complex, layered world of information, social interactions, rules and controls - yet, even young kids can master them.So what interface lessons can the web-world learn from games? We will give you 10.
Speaker Info  Jake Cressman (Sr User Experience Producer, CISCO Media Solutions Group), Matthew Franklin (Independent Creator), Nicole Lazzaro (Pres, XEODesign Inc), Brian Robbins (Studio Head Fuel Games Denver, Fuel Industries), John Mark Josling (Interaction Designer, eBay Inc)

10:00 AM
to 11:00 AM

Tangible Interactions in Urban Spaces
121 Attendees
Location Austin Convention Ctr
About  The transition from physical to virtual spaces means that there is less opportunity to physically interact in public spaces. Historically public spaces were used for celebration, today they are used for anonymous mobile calls. We would like to explore the ways in which the tangible aspect of physical space might be re-introduced into our virtual interactions through an exploration and discussion of - among other things - responsive architecture.
Speaker Info  Mouna Andraos (Electronic Crafts), Francesca Birks (Foresight Sr Analyst, Arup), Molly Wright Steenson (Girlwonder, Princeton University School of Architecture), Ben [neb] Cerveny (Strategist & Advisor, AFK Stamen Gamelayers etc)

10:00 AM
to 11:00 AM

That's Not My Name: Beating Down Online Misogyny
56 Attendees
Location Austin Convention Ctr
About  This panel explores the complex and violent ways that women are treated online, specifically feminists when they speak publicly about politics. Presenting some of the lead feminist voices on the internet we will discuss and share our war stories while offering tips for how to survive the anti-feminist internet.
Speaker Info  Ann Friedman (Editor, Feministing.com), Amanda Marcotte (Exec Editor, Pandagon.net), Samhita Mukhopadhyay (Editor, Feministing.com), Cecily Walker (Web Svcs Librarian, Vancouver Public Libary)

10:00 AM
to 11:00 AM

VC Secrets: Plan B for Fundraising
108 Attendees
Location Austin Convention Ctr
About  Entrepreneurs, angels and VCs all doling out secrets they've learned from the trenches. This lightning round robin of tips will include bite size tid-bits of insider techniques, strategies and ideas on what entrepreneurs need to prepare when courting VCs. Follow on twitter at "#vcSecrets
Speaker Info  Larry Chiang (Pres/CEO, duck9.com), Ken Howery (Managing Partner, Founders Fund), Sharon Wienbar (Managing Dir, Scale Venture Partners), Rob Hayes (Partner, First Round Capital)

10:00 AM
to 10:30 AM

West of Eden: The End of Innocence at Apple Computer
42 Attendees
Location Austin Convention Ctr
About  It seems unthinkable today - but nearly a quarter-century ago, when personal computers were still new and everybody listened to music on a Walkman, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the world of computing. The revolutionary Macintosh, launched with such fanfare just a year earlier, appeared to be foundering. And Jobs, the guiding force at Apple from the beginning, seemed not just expendable but a threat to the company he'd built. Apple had been the archetype of a New Age in American business, a company started in a garage by two California whiz kids who took as their emblem the "perfect fruit," the symbol of knowledge since the Garden of Eden. Yet it was quickly evolving into the Fortune 500 corporation that would drive out its founders and replace them with a pin-striped East Coast marketing executive. What was behind such a move? West of Eden ? a national best-seller when it was first published in 1989, now updated with a new introduction that links these events to the present - tells how Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future, only to find himself pushed into exile. High-level power struggles, executive paranoia, corporate intrigue - these were far from the entrepreneurial innocence of Apple's early years. But this is more than a tale of corporate upheaval. It is a story of America in the '80s, when computers seemed threatening, when conformity ruled in the corporate suites, when a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.
Speaker Info  Frank Rose (Contributing Editor, Wired Magazine)

10:30 AM
to 11:30 AM

Social Media Marketing
222 Attendees
Location Austin Convention Ctr
About  If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
Speaker Info  (VP/ Co-Founder, Digital Voodoo Inc)

11:00 AM
to 12:00 PM

BMI Presents: Film Music, the Bastard Child of Post Production
40 Attendees
Location Austin Convention Ctr
About  Film music drives audience emotions, and individual scenes can be defined by a particular song or music cue. Essential as it is, film music is often under budgeted and misunderstood. Hosted by BMI, this roundtable discussion will explore effective tactics for finding a film's sound as well as the practical realities for licensing source material.
Speaker Info  John Anderson (CEO Creative Svcs/Lifestyle, Hunnypot), Ron Mann (Sphinx Productions), Doreen Ringer-Ross (VP Film/TV Rels, BMI), Paul Haslinger (Haslinger Productions Inc), Linda Kordek (The Agency Group), Michelle Belcher (GM, West Coast/Head of Film & TV, Primary Wave Music Publishing), (BMI)
Tags  film panel

11:00 AM
to 12:30 PM

Mentors: Programmers
2 Attendees
Location Austin Convention Ctr
About  Festivals and markets are as vital as ever, in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Brian Ackerman (Programming Dir, Jacob Burns Film Center), Gabriel Wardell (Exec Dir, Atlanta Film Festival), Sky Sitney (Dir of Programming, Silverdocs), Shaz Bennett (Festival Consulting, shazbennett.com), Torsten Hvas (Roskilde Cinema), Cameron Yates (Documentary Programmer, NewFest Film Festival), Laurent Rejto (Founder/Dir, Woodstock Film Festival)
Tags  film panel

11:00 AM
to 12:00 PM

Mini-Meeting: Casting/Directing Actors
7 Attendees
Location Austin Convention Ctr
About  Filmmakers will get first rate advice on how to find the best actors and actors will learn what filmmakers are seeking. Indie film casting directors will show you how to find the best and be the best.
Speaker Info  Beth Sepko (Casting Dir, Beth Sepko Casting & 3rd Coast Extras), Heather Collier (Agent/Owner, Collier Talent Agency), Steve Graham (Sag Dir Online Casting, Screen Actors Guild)
Tags  film panel

11:00 AM
to 12:00 PM

Working With the Guilds
8 Attendees
Location Austin Convention Ctr
About  They are a very big part of the mainstream film business, and there is a lot of information about them everyone should know. They are the Guilds: Directors Guild of America, Screen Actors Guild, and the Writers Guild of America. Representatives of each will come together at SXSW for a session to explain and discuss the different services they offer both veteran and novice filmmakers.
Speaker Info  Darrien Gipson (Natl Dir, SAGIndie), Lisa Layer (Special Assignments Exec, Directors Guild of America), Kay Schaber Wolf (Independent Film Exec, Writers Guild of America West), (SAG)
Tags  film panel

11:30 AM
to 12:54 PM

The Way We Get By
14 Attendees
Location Austin Convention Ctr
About  A captivating and intimate look at three senior citizens in America as they struggle with the losses that come with growing old and the uplifting ways they rediscover their reasons for living. By greeting nearly one million U.S. troops at a tiny airport in Maine, Bill Knight, Joan Gaudet, and Jerry Mundy find the strength to overcome their own personal battles and demonstrate the meaning of community at a time when most Americans have lost faith in their country.

11:30 AM
to 12:30 PM

Blackboards or Backchannels: The Techno-Induced Classroom of Tomorrow
118 Attendees
Location Austin Convention Ctr
About  The traditional classroom: obsolete? Chalkboards, lectures, and even teachers may be on their way out as social technology enters the classroom. How do kids want technology integrated into the curriculum? Or do they even want it? Five students speak out to debate the potential for Wikis, backchannels, and social tech, and dispute tomorrow's r/evolution in teaching and learning.
Speaker Info  Alex Leavitt (Boston University), Kelly Sutton (Founder, HackCollege), Kabren Levinson (Philosopher, Technologist, Artist, Bard College), Archana Ramachandran (Campus Ambassador, Radar/Tiny Pictures/UT Austin), Diana Kimball (The Digital Natives Project, Harvard College)

11:30 AM
to 12:30 PM

Branded Entertainment: Brands Driving Content
124 Attendees
Location Austin Convention Ctr
About  Television and Radio stations were invented to deliver advertising content to consumers. How are today's companies and artists working together to bring their messages to the world. Are advertisers taking advantage of filmmakers or are filmmakers using these new revenue streams to bankroll their art?
Speaker Info  Jess Search (CEO, Channel 4 BRITDOC Foundation), Karol Martesko-Fenster (GM/Publisher , Babel Networks Ltd), Sara Pollack (YouTube), (Pres1, IFC/Sundance Channel), Kent Rees (VP, Mktg, IFC)

11:30 AM
to 12:30 PM

Breaking Boundaries: Mobile Web Access in Emerging Economies
73 Attendees
Location Austin Convention Ctr
About  In many regions, the mobile phone is the primary tool for Web access. As mobile Web connections increase in developing nations the impact will be significant. This panel examines the differences between mobile Web access in developing and developed regions and how the mobile Web can affect social development.
Speaker Info  G Kofi Annan (Principal, Annansi LLC), Charles McCathieNevile (Chief Standards Officer, Opera Software), Matt Womer (Mobile Web Initiative Lead Americas, World Wide Web Consortium), David Rogers (OMTP Ltd)

11:30 AM
to 12:30 PM

Can Social Media End Racism?
45 Attendees
Location Austin Convention Ctr
About  The tangled issues of race and privilege in our society come to a boiling point on the internet. Exploring the complicated place of race in society, this presentation examines the ideas of race in the digital environment with a specific focus on social media.
Speaker Info  Kety Esquivel (New Media Mgr, NCLR), Jay Smooth (Ill Doctrine), Phil Yu (Angry Asian Man), Latoya Peterson (Editrix, Racialicious.com)

11:30 AM
to 12:30 PM

Design for the Wisdom of Crowds
276 Attendees
Location Austin Convention Ctr
About  People are often dumb, so how can crowds be wise? James Surowiecki laid the groundwork in his book, "The Wisdom of Crowds." In this solo presentation, Derek Powazek will apply those ideas to the web, concentrating on how to design websites that empower people to work together to create something truly awesome.
Speaker Info  Derek Powazek (Grand Poo-Bah, Powazek Productions)

11:30 AM
to 12:30 PM

EA Dead Space: A Deep Media Case Study
59 Attendees
Location Austin Convention Ctr
About  This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, and cultivate an audience around the Dead Space brand prior to the official 'street date' launch.
Speaker Info  Ian Schafer (CEO, Deep Focus), Chuck Beaver (Sr Producer, Electronic Arts), Andrew Green (Online Mktg Mgr, Electronic Arts), Frank Rose (Contributing Editor, Wired Magazine), Ben Templesmith (Dir, Singularity7)

11:30 AM
to 12:30 PM

Journey to the Center of Design
216 Attendees
Location Austin Convention Ctr
About  User-centered design was born in the 1980s, amidst a world filled with frustration with blinking VCR clocks and computer command lines. Up until this time, developers focused on making the devices work, giving little heed to how they'd be used. Terms like "user friendly" and "easy to use," buzzwords for the UCD movement, soon became as common as "new and improved" on laundry soap.Fast forward 25 years and it now seems the foundations of user-centered design are now disintegrating. Notable community members are suggesting UCD practice is burdensome and returns little value. There's a growing sentiment that spending limited resources on user research takes away from essential design activities. Previously fundamental techniques, such as usability testing and persona development, are now regularly under attack. And let's not forget that today's shining stars, such as Google, Facebook, Twitter, and the iPod, came to their success without UCD practices.Is it time for user-centered design to evolve into something else? Or is there something else happening in our world of experience design that makes UCD obsolete? Should something else occupy the center of design?These are just the questions that Jared Spool likes to answer. We guarantee a journey that shouldn't be missed.
Speaker Info  Jared Spool (Founding Principal, User Interface Engineering)

11:30 AM
to 12:30 PM

Making Whuffie: Raising Social Capital in Online Communities
211 Attendees
Location Austin Convention Ctr
About  This talk gets to the heart of how people interact and exchange information in online communities: through social capital, or as Cory Doctorow calls it, Whuffie. The key to growing customers in online communities is through growing your social capital. You will learn the 5 lessons of raising Whuffie through online communities in this presentation.
Speaker Info  Tara Hunt (Intuit)

11:30 AM
to 12:30 PM

Moms Who Tech
52 Attendees
Location Austin Convention Ctr
About  Women spent $90 billion on gadgets and influenced 61% of all consumer electronics purchases in 2007 (Laptop Magazine, August 2008). Moms are power users of technology and social networking, coding their own websites, texting their babysitters, installing wireless routers, blogging and using Facebook. This panel discussion examines the gadgets and social media moms use to manage their careers,families and friendships.
Speaker Info  Beth Blecherman (Founder, TechMamas.com), Shireen Mitchell (ED, Digital Sisters/Women Wired In)

11:30 AM
to 12:30 PM

Social Networking in Health: e-Patients, Data & Privacy
57 Attendees
Location Austin Convention Ctr
About  With the rise of social networking in health, the inevitable questions arise about patient's data and privacy. But such networks also allow for aggregating data which can help people spot trends and changes in their own health. This discussion panel will discuss the pros and cons of such networking tools.
Speaker Info  John Grohol (PsychCentral.com)

11:30 AM
to 12:30 PM

Social Patterns and Antipatterns For the Win
134 Attendees
Location Austin Convention Ctr
About  Designing social experiences is harder than it looks. Proven social patterns (Leave Unfinished, Leveling Up, Bozofilter) can help you be more successful. Social antipatterns (Password Antipattern, Ex-boyfriend Bug) are predictable pitfalls.Learn from the hard-won lessons of others to foster successful, fun, productive online social experiences.
Speaker Info  Christian Crumlish (Pattern Detective, Yahoo!), Erin Malone (Principle, Tangible User Experience)

11:30 AM
to 12:30 PM

Taking Responsibility for the Quality of Your Life
101 Attendees
Location Austin Convention Ctr
About  How can we live so that the things that drive us to be great don't make us miserable every step of the way? Most quality of life talks focus on how managers can improve the lives of their staff, but this discussion will look at the perspective of everyone else - covering ways to think about goals, expectations, boundaries, and how to take control of your own personal happiness. Come share your methods for seeking the elusive zen of work/life balance.
Speaker Info  Brian Yeung (User Experience Program Manager, )

11:30 AM
to 12:30 PM

Violating the Warranty on Your Touch Computing Device
51 Attendees
Location Austin Convention Ctr
About  Simple touch computing is taking the world by storm in desktop, mobile, and environmental computing. The best and brightest are taking their gloves off, drawing inspiration from Star Wars to James Bond, and going beyond the conventional bounds of touch computing. See what design and technology leaders are doing next with technology like Microsoft Surface and other touch computer platforms. This panel is sponsored by Microsoft.
Speaker Info  Chris Bernard (User Experience Evangelist, Silverlight/Microsoft), Joe Engalan (Dir of Dev, Vectorform), Erik Klimczak (Creative Dir, Clarity Consulting), Joe Olsen (CEO, Phenomblue), Dan Thompson (Developer, Silverlight (PP)/Manifest)

11:30 AM
to 12:30 PM

Why Is Professional Blogging Bloodsport for Women?
67 Attendees
Location Austin Convention Ctr
About  For professional female bloggers, writing online can get painfully personal - and so can the criticism. Oversharing, sex-blogging, fameballs, Tumblettes, Jezebelism - why is it (still) so difficult to be a woman online?
Speaker Info  Rebecca Fox (Managing Editor, mediabistro.com), Rachel Sklar (Abrams Research/The Daily Beast/Charitini)

1:00 PM
to 2:00 PM

From Script to Screen
35 Attendees
Location Austin Convention Ctr
About  The road between the conception of an idea to its translation onto screen is a long one. From the pen touching the paper to the cutting-room floor, there are an amazing number of steps that must be taken, and money that must be spent to complete a screenwriter's original vision. Find out from industry professionals when that road is one worth taking, and if it is, how that road is navigated.
Speaker Info  Suzanne Weinert (Writer/Producer, Flatiron Pictures), Sarah Green (Producer, Sarah Green Film Corp), Patricia Aufderheide (Professor, Center for Social Media American University), Tim McCanlies (Writer/Dir, The 2 Bobs), Catherine Hardwicke ()
Tags  film panel

1:00 PM
to 2:30 PM

Mentors: Filmmakers
6 Attendees
Location Austin Convention Ctr
About  Every filmmaker has a story to tell. Get advice, or share those stories with experienced filmmakers.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Ian Cheney (Dir/producer, WD Films), Ti West (Glass Eye Pix), (ZBi), Nathan Zellner (Zellner Bros), Curt Ellis (Producer, Wicked Delicate Films), Barry Jenkins (Filmmaker, Medicine For Melancholy)
Tags  film panel

1:00 PM
to 2:00 PM

Mini-Meeting: Soundtracks
16 Attendees
Location Austin Convention Ctr
About  We will discuss basic music clearance issues targeted at independent film and made-for-web projects. We'll primarily focus on the whats, whys and hows of obtaining basic sync and master use rights, as well as licensing music from independent artists.
Speaker Info  Chris Castle (Partner, Christian L Castle Attorneys), Nikki Rowling (Titan Music Group)
Tags  film panel

1:00 PM
to 2:00 PM

Self Distribution Not All by Yourself
26 Attendees
Location Austin Convention Ctr
About  Mention the words "self-distribution" to an independent filmmaker, and weeks filled with envelope stuffing, print shuttling, and Quickbook keystroking come to mind. But, these days, a DIY approach to distribution doesn't actually mean that you have to do it all yourself. Join veterans of the distribution wars as they help you understand the network of deals and alliances that filmmakers can strike themselves in order to get their films in front of audiences.
Speaker Info  Scott Macaulay (Editor, Forensic Films), Chris Hyams (Founder&CEO, B-Side Entertainment Inc), Richard Abramowitz (Abramorama), Jon Reiss (Filmmaker & Consultant, Hybrid Cinema), Caitlin Boyle (Semi-Theatrical Distribution Consultant, Paradigm Consulting)
Tags  film panel

2:00 PM
to 3:38 PM

Wake Up
13 Attendees
Location Austin Convention Ctr
About  One day four years ago Jonas Elrod woke up with the inexplicable ability tosee and hear angels, demons, auras and ghosts. The documentary WAKE UPfollows his journey across the country and overseas for the next three yearsto find out why.

2:00 PM
to 3:00 PM

CSS3: What's Now, What's New and What's Not?
273 Attendees
Location Austin Convention Ctr
About  This panel explores how major browsers implement CSS3. The focus is on finding effective and efficient methods for developers to unleash their creativity while maintaining cross-browser compatibility. The panel covers current implementations, future plans from the major browser vendors and some discussion of the current progress on the standard itself.
Speaker Info  Molly Holzschlag (Pres, Opera Software), David Baron (Mozilla), Hakon Wium Lie (Opera Software), Sylvain Galineau (Program Mgr, Microsoft)

2:00 PM
to 6:00 PM

Society of Digital Agencies (SoDA) unConference
47 Attendees
Location Austin Convention Ctr
About  "The Inflection Point - How the recent changes in technology, culture and economics are changing the game." Join us in a casual setting and lend your thoughts and opinions to these important discussions in this interactive session.

2:00 PM
to 3:00 PM

Sunday Keynote: Stephen Baker / Nate Silver Interview
495 Attendees
Location Austin Convention Ctr
About  Fivethirtyeight.com was one of the biggest winners in the 2008 November election, successfully predicting the Obama landslide. Veteran BusinessWeek columnist Stephen Baker talks with Nate Silver, the man who's statistical analysis powered the site.
Speaker Info  Stephen Baker (The Numerati, BusinessWeek), Nate Silver (Founder&Pres, fivethirtyeight.com)

2:00 PM
to 3:00 PM

Tips and Tricks for Making the Most of Creative Suite 4
108 Attendees
Location Austin Convention Ctr
About  Join Greg Rewis, author and industry-renowned Adobe evangelist, to learn how to get the most out of Creative Suite 4. Greg will show you hidden features in Photoshop, Flash, Dreamweaver, and more. During his performance, and it will be a performance I'm sure, he'll also show you his favorite time-saving tips and tricks, and who knows what else you'll walk away with ? hint. hint. You certainly won't want to miss this fun and informative session. This panel is sponsored by Adobe.
Speaker Info  Greg Rewis (Creative Solutions Evangelism, Adobe), (Evangelist, Adobe)

3:00 PM
to 4:00 PM

A Stanley Kubrick Panel with Jan Harlan
96 Attendees
Location Austin Convention Ctr
About  Producer Jan Harlan has earned his place in cinema history through his close association with the legendary Stanley Kubrick. Film Critic and TV host Elvis Mitchell will be talking to Harlan about his collaborations with Kubrick, from the aborted Napoleon biopic, through producing masterpieces including Barry Lyndon (1975) and The Shining (1980). This is a unique opportunity to witness a great unsung hero of cinema, and a glimpse into one of the great artistic minds of the 20th century, from the man who knew him best.
Speaker Info  Elvis Mitchell (Film Critic, NPR), Jan Harlan (Producer, )
Tags  film panel

3:00 PM
to 4:00 PM

Building Your Team
21 Attendees
Location Austin Convention Ctr
About  Completing a film is something to be proud of. Now the real work begins: you've got to make sure people see it. Moving from the world of art into one of marketing, sales and distribution is no small feat. Listen to panelists share their experience, expertise, and mistakes while discussing what to do once the camera stops rolling. From hiring a sales agent (or not) to distribution strategies to delivering your film and managing the rights, a filmmaker's job is never over.
Speaker Info  Jared Moshe (Partner, Sidetrack Films), Allen Bain (Producer, The 7th Floor), Mike Thompson (The Missile Site)
Tags  film panel

3:00 PM
to 4:00 PM

It Must Be Sold
9 Attendees
Location Austin Convention Ctr
About  Now what? You've made a film. To alleviate the stress of figuring out the next steps yourself, you may want to find someone to help. Who will help you? The answer is almost nobody. Embrace the despair, stop wallowing in your misery and find a sales agent. There are not many of them, but despite industry chatter about self distribution, they can be your one and only path to bringing your film to the masses waiting to embrace your vision. And if you can't? If you're still going it alone, you will need to know what the important questions are. Details will be explained, illusions shattered and secrets revealed: a guided tour through the mysterious jungle of sales, distribution and general strategic thinking to get your film out into the world.
Speaker Info  Josh Braun (Submarine Entertainment)
Tags  film panel

3:00 PM
to 3:30 PM

Learning Rails
80 Attendees
Location Austin Convention Ctr
About  While most books written about Rails cater to programmers looking for information on data structures, "Learning Rails" targets web developers whose programming experience is tied directly to the Web. Rather than begin with the inner layers of a Rails web application--the models and controllers--this unique book approaches Rails development from the outer layer: the application interface. You'll learn how to create something visible with Rails before reaching the more difficult database models and controller code. With "Learning Rails," you can start from the foundations of web design you already know, and then move more deeply into Ruby, objects, and database structures. This book will help you: Present web content by building an application with a basic view and a simple controller, while learning Ruby along the way Build forms and process their results, progressing from the simple to the more complex Connect forms to models by setting up a database, and use Rails' ActiveRecord to create code that maps to database structures Use Rails scaffolding to build applications from a view-centric perspective Add common web application elements such as sessions, cookies, and authentication Build applications that combine data from multiple tables Create simple but dynamic interfaces with Rails and Ajax. Once you complete "Learning Rails," you'll be comfortable working with the Rails web framework, and you'll be well on your way to becoming a Rails guru.
Speaker Info  Simon St Laurent (Editor, O'Reilly Media)

3:00 PM
to 4:30 PM

Mentors: Writers
10 Attendees
Location Austin Convention Ctr
About  Every film starts as an idea. Getting that idea onto the page can present a range of unanticipated challenges for the uninitiated. Meet with accomplished writers who can offer insight into how to realize a project of your own.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Chris Mass (Writer, ), Owen Egerton (Writer, ), Steve Harrigan (), Alex Smith (Filmmaker, Ranchwater Productions), Yaphet Smith (Writer, Keysmith Story Company)
Tags  film panel

3:00 PM
to 4:00 PM

Trade Show Bar Happy Hour
197 Attendees
Location Austin Convention Ctr
About  The SXSW Trade Show Bar is back! Enjoy drinks during trade show hours with happy hour (complimentary drinks) from 3pm-4pm each day.

3:30 PM
to 4:30 PM

Appfrica: How Web Applications Are Helping Emerging Markets Grow
88 Attendees
Location Austin Convention Ctr
About  Everything we thought we knew about Africa is wrong. Technology is leading growth, developmental aid is hurting it. The continent is incredibly rich while the people remain poor. How is technology (specifically the web and mobile devices) changing the narrative of sustainable economic growth in the African diaspora?
Speaker Info  Jonathan Gosier (Dir, Appfrica), Erik Hersman (Co-founder, Ushahidi), David Kobia (Ushahidi), Rose Shuman (Founder, Open Mind - Question Box), TMS Ruge (Founder, Project Diaspora)

3:30 PM
to 4:30 PM

From Flickr and Beyond: Lessons in Community Management
402 Attendees
Location Austin Convention Ctr
About  Companies across industries are developing and fostering online communities, recognizing the benefits of connecting with customers on the Web. Unfortunately, not all communities thrive to become a successful vehicle for businesses. Leaders of top online communities from Flickr to Facebook will discuss top best practices for managing online communities.
Speaker Info  Heather Champ (Dir of Community, Flickr), Mario Anima (Dir Online Community, Current TV), Matthew Stinchcomb (VP Community, Etsy Inc), Jessamyn West (Dir of Operations, MetaFilter), (YouTube)

3:30 PM
to 4:30 PM

Game Design Competition / Casual Games
46 Attendees
Location Austin Convention Ctr
About  The Casual game design category from the 2009 ScreenBurn at SXSW Game Design Competition will have an hour-long panel, composed of four professional and modern game industry experts, to judge and provide meaningful game design feedback. Each of the four finalists will present a 5 minute PowerPoint or Keynote presentation followed by 5 minute Q&A by the panelists. This is intended to be an accelerated simulation of what companies endure when pitching game concepts to publishers. Finally, a grand prize winner in each category will be determined by jury vote and audience reaction. The winner of the competition will be interviewed by attending press, and will be featured in a conversation with an industry professional at Studio SX on Monday, March 16.
Speaker Info  (Ubisoft), (Arkane Studios), (CEO, Divide by Zero Games)

3:30 PM
to 4:30 PM

Get Me Rewrite! Developing APIs and the Changing Face of News
101 Attendees
Location Austin Convention Ctr
About  In the past year, several major media producers have rolled out APIs to open up and remix their content. This panel assembles several noted developers of media APIs to discuss their experiences with the process: the technical hurdles, the internal arguments, the surprising ways in which people have discovered new ways of looking at the news.
Speaker Info  Jacob Harris (Sr Software Architect, The New York Times), Brad Stenger (Research Dir, Wired.com), Daniel Jacobson (Dir of Application Dev, National Public Radio), John Donovan (Founder, Daylife)

3:30 PM
to 4:00 PM

Kaimira
11 Attendees
Location Austin Convention Ctr
About  High over China, twelve-year-old Mei travels with the Sky Village, a community of hot-air balloons floating above an Earth where animals battle robots for control. Beneath the ruins of Las Vegas, thirteen-year-old Rom is commandeered to fight biotech creatures forthe entertainment of a mercenary crowd. Mei and Rom have never met, but they both carry the Kaimira gene, entwining aspects of human, beast, and machine within their very DNA. They must find the courage to balance the powers that lurk within -- and overcome terrifying outside forces -- if they are to survive and save the ones they love.In a future where people live in hot air balloons and in underground cities children must find the courage to balance the powers that lurk within if they are to survive and save the ones they love.
Speaker Info  Chris Rettstatt (Dir of Story Dev, Star Farm Productions)

3:30 PM
to 4:30 PM

Marketing Meets New Media: Building Your Audience Online
154 Attendees
Location Austin Convention Ctr
About  How are filmmakers, musicians, and artists building their brand online in today's crowded New Media environment? Increasingly, it has become an artists' own imperative to promote themselves, as distributors pay more attention to the bottom line and less to building the profile of the filmmaker. If you have to take matters into your own hands, what are the techniques for building and maintaining a loyal audience of fans online? What resources are at your disposal and how are social networking sites like Facebook organizing a new generation? Join moderator Scott Kirsner (Editor, CinemaTech / Author, "The New Digital Audience") and learn how to capitalize on big opportunities at the click of a mouse.
Speaker Info  Burnie Burns (Rooster Teeth Productions), Scott Kirsner (Editor, CinemaTech), Brett Gaylor (Filmmaker, RiP: A Remix Manifesto), Jonathan Coulton (Jonathan Coulton), Natasha Wescoat (Artist/Blogger, Natasha Wescoat Inc), Markos Moulitsas (Kos Media)

3:30 PM
to 4:30 PM

Mashup Spirituality & The Belief Buffet
31 Attendees
Location Austin Convention Ctr
About  For those burned-out on organized religion, the web allows us to customize our belief systems and personalize faith. Is this Spiritual Evolution? Or the end of Sacred? (HugNation @end)
Speaker Info  John Styn (Digital Explorer, lifestudent.com)

3:30 PM
to 4:30 PM

Old Media Finds New Voice Through Twitter
132 Attendees
Location Austin Convention Ctr
About  Statesman.com and Austin360.com are Twittering news and entertainment daily - and we're not pushing an RSS feed. We're using Twitter the way it is meant to be used: as an interactive, personality-driven tool. The response has been overwhelmingly positive. Is this the life raft for Traditional Media?
Speaker Info  Robert Quigley (Internet Editor, Austin American-Statesman), Daniel Honigman (Tribune Interactive)

3:30 PM
to 4:30 PM

Regional Whuffie Building: Attracting Innovation to Your City
62 Attendees
Location Austin Convention Ctr
About  It used to be a given that you need to move to center like Silicon Valley to have a successful startup. Not so much anymore. This panel is about the people who are creating centers of innovation all over North America and how they are doing it.
Speaker Info  Tony Bacigalupo (Co-founder, New Work City), Geoff DiMasi (Principal, P'unk Avenue), Julie Duryea (Owner/Founder, souk (coworking)), Susan Evans (Co-founder & Owner, Office Nomads), Matthew Wettergreen (Founder, Caroline Collective)

3:30 PM
to 4:30 PM

Social Media: If You Liked it, Then You Should Have Put a Digg on It...
184 Attendees
Location Austin Convention Ctr
About  ?and then shared it on Facebook, tweeted about it on Twitter with a tinyurl, posted about it on your blog, and made a loyal video consumer testimonial that took off virally on YouTube. Social media is a powerful marketing tool. And that's all well and good for sexy products like slick music videos or the latest purse Jessica Simpson is carrying, but what if you're a traditional marketer from the Fortune 500? What if you are selling tax services? What if you are a retailer who built your success on circulars and print ads? Or a company selling luxury in a recession? Does social media have any business in serious business? We say yes. If you StumbleUpon this session, we'll show you how. This panel is sponsored by Razorfish.
Speaker Info  Chris Bowler (VP Social Media Lead, Razorfish), (Director of Online Marketing, Carnival Cruise Lines), (VP Digital Marketing, H&R Block), (Digital Media Mgr, Avenue A/Razorfish/JCPenney)

3:30 PM
to 4:30 PM

The Web In Higher Education: What's Different?
71 Attendees
Location Austin Convention Ctr
About  Being a web worker in higher education has unique challenges: Shoestring budgets, campus politics, the generation gap between faculty and students, and serving disparate audiences. Come learn about the web in higher education -- and what lessons the higher education web can teach the broader web world.
Speaker Info  Brad Ward (Co-Founder, BlogHighEd.org), Dylan Wilbanks (Web Producer, University of Washington School of Public Health)

3:30 PM
to 4:30 PM

We Have Been Objectified: Identity, Consumerism, and the Future of Designed Objects
162 Attendees
Location Austin Convention Ctr
About  A discussion with a panel of industrial design experts about our complex relationship with the objects that surround us. This panel follows the premiere of "Objectified", a film by director Gary Hustwit examining the role of industrial design in contemporary culture. Moderated by Stuart Constatantine of Core77, the panel will include Mr. Hustwit, Tim Brown of IDEO, Davin Stowell of Smart Design, and New York Times Magazine columnist and author Rob Walker.
Speaker Info  Tim Brown (CEO/Pres, IDEO), Stuart Constantine (Vp, Core77), Gary Hustwit (Director, Objectified), Davin Stowell (CEO & Founder, Smart Design), Rob Walker (Buying In)

3:30 PM
to 4:30 PM

What Do I Do With Myself, Now that the Economy Has Collapsed?
163 Attendees
Location Austin Convention Ctr
About  They say the tech economy ebbs and flows on a 7 year cycle, and if that's true, we're just about over the peak and into the down cycle for companies and employees alike. So what are we to do with ourselves, when it all comes crashing down around us? This panel's been through a downturn or two and will have some specific recommendations about how to get the most out of it, both personally and professionally.
Speaker Info  Andy Baio (Writer/Coder, Waxy.org), Lane Becker (Pres, Get Satisfaction Inc), Ben Brown (Internet Rockstar, XOXCO), Jane Mount (20x200), Michael Sippey (VP Prod, Six Apart Ltd)

3:30 PM
to 4:30 PM

When Worlds Collide: Human Centered Design Meets Agile Development
114 Attendees
Location Austin Convention Ctr
About  What is agile development and how does it work with the human-centered design and research process? Learn how designers and developers can work together in this rapid paced environment.
Speaker Info  Maria Giudice (CEO/Founder, Hot Studio), Alon Salant (Principal, Carbon Five)

3:30 PM
to 4:30 PM

Your Personal Blog is Dead
95 Attendees
Location Austin Convention Ctr
About  Do you Twitter, Flickr, or Facebook? Then you could be guilty of blogicide. Users of those and other social networking applications are accused of helping to kill off the personal blog. And that may not be so bad. In this interactive session, we'll present the evidence. You be the jury.
Speaker Info  Marlynn Schotland (CEO, Mamapreneurs Inc), Alain Schotland (Creative Svcs Supervisor, Standard Insurance Company)

4:00 PM
to 4:30 PM

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
269 Attendees
Location Austin Convention Ctr
About  'The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that, but in doing so, it also unleashes the forces of creative destruction.' - From Crowdsourcing First identified by journalist Jeff Howe in a June 2006 Wired article, 'crowdsourcing' describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise?it's talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today's technology, liberating the latent potential within us all. It's a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, you've got the job. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable. Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing. How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? The answers lie within these pages. The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of Crowdsourcing is that the knowledge to solve intractable problems?a cure for cancer, for instance?may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved. The very concept of crowdsourcing stands at odds with centuries of practice. Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done.
Speaker Info  Jeff Howe (Editor, Wired Magazine)

4:45 PM
to 6:08 PM

Garbage Dreams
35 Attendees
Location Austin Convention Ctr
About  Filmed over four years, GARBAGE DREAMS follows three teenage boys Ð Adham, a bright precocious 17 year old; Osama, a charming impish 16 year old; Nabil, a shy artistic 18 year old Ð born into the trash trade and growing up in the world's largest garbage village, a ghetto located on the outskirts of Cairo. It is a world folded onto itself, an impenetrable labyrinth of narrow roadways camouflaged by trash; it is the home to 60,000 'Zaballeen'(or 'Zabbaleen'), arabic for 'garbage people.'
When their community is suddenly faced with the globalization of its trade, each of the teenage boys is forced to make choices that will impact his future and the survival of his community.

4:45 PM
to 6:00 PM

HugNation
43 Attendees
Location Austin Convention Ctr
About  Take a few minutes to re-calibrate your spirit and 'Hug it out' with Halcyon! HugNation is a brief moment of shared intention to combat the fear-based media onslaught. Using the web as a framework, people world-wide take a break from the bustle of the week and come together to remember that regardless of what you see on the news, "The world would rather hug you than hurt you." - Make sure to join us just outside room 5C for HugNation.
Speaker Info  John Styn (Digital Explorer, lifestudent.com)

5:00 PM
to 6:00 PM

Are PR Agencies a Dying Breed?
134 Attendees
Location Austin Convention Ctr
About  In a world riddled with ADD, where TMI blogging and DIY reporting are the norm, are PR agencies still relevant? All sides will discuss the Pros & Cons of public relations in the digital age.
Speaker Info  Karly Hand (Owner, Karly Hand), Erin Portman (Consultant, Erin Portman PR), Brian Solis (PR 2.0), Peter Shankman (Pres, HARO)

5:00 PM
to 6:00 PM

Beyond Blogging: Using Your Skills For Bigger and Better Things
84 Attendees
Location Austin Convention Ctr
About  After a couple of years as a professional blogger, I realized I had some new and unique skills. For instance I could: write, promote, analyze traffic and SEO trends, build community, network in the social network and media communities, and much more. Many bloggers don't realize it, but these skills can be used to propel them to other careers. I took the knowledge I gained as a blogger for hire, and founder of the number online community and resource for freelance writers, Freelance Writing Jobs, and used it to land an awesome full time job as BlogTalkRadio's Community Manager. As more businesses realize they need to create an online presence, more jobs for community managers, social networkers, corporate bloggers and more will open up. What skills did you learn while blogging - and how can you use them to advance your career?
Speaker Info  Christina Jones (Community Dir, Beautyfix.com), Deborah Ng (Community Mgr, )

5:00 PM
to 6:00 PM

Game Design Competition / AAA
32 Attendees
Location Austin Convention Ctr
About  The AAA game design category from the 2009 ScreenBurn at SXSW Game Design Competition will have an hour-long panel, composed of four professional and modern game industry experts, to judge and provide meaningful game design feedback. Each of the four finalists will present a 5 minute PowerPoint or Keynote presentation followed by 5 minute Q&A by the panelists. This is intended to be an accelerated simulation of what companies endure when pitching game concepts to publishers. Finally, a grand prize winner in each category will be determined by jury vote and audience reaction. The winner of the competition will be interviewed by attending press, and will be featured in a conversation with an industry professional at Studio SX on Monday, March 16.
Speaker Info  (CEO, Arkane Studios), (VP Business Dev, Foundation 9 Entertainment), Souris Hong-Porretta (VP of Interactive Media, Entertainment Media Ventures), Kain Shin (IGDA)

5:00 PM
to 6:00 PM

How MacGyver Would Do Design Research
194 Attendees
Location Austin Convention Ctr
About  If you've ever tried to execute a research-driven UX or design project for a client, you've probably found that research/testing and budgets mix about as well as oil and water. Learn how to make effective design and UX decisions when resources are limited, be it time or money.
Speaker Info  M Jackson Wilkinson (Viget Labs)

5:00 PM
to 6:00 PM

How Not To Be Evil (Even By Accident)
118 Attendees
Location Austin Convention Ctr
About  Everyone starts with good intentions (well, almost everybody). But when your Net idea goes huge, or the bottom line lurches, we're all tempted to cut corners on that hip "don't be evil" pledge. Panelists from the Electronic Frontier Foundation and elsewhere reveal how you can stop your future self from betraying you, your values -- and your users.
Speaker Info  Danny O'Brien (eff.org), Eva Galperin (Referral Coord, EFF)

5:00 PM
to 6:00 PM

How Social Networks Are Killing the Revolution
172 Attendees
Location Austin Convention Ctr
About  Social networking sites today do as much for real world action as paint on the walls does for the structural integrity of your home. Come discuss how we are creating a false majority-view mentality and how to overcome this to achieve large scale change in the world.
Speaker Info  Steve Swedler (Chief Prod Guy, Gangplank), Jeremy Tanner (@Penguin), Todd Huffman (Nucleator, BIL Conference), Shannon Paul (New Media, Detroit Red Wings)

5:00 PM
to 6:00 PM

Make it So (Sexy): Lustful Design in Mainstream Science Fiction
66 Attendees
Location Austin Convention Ctr
About  As part of their ongoing analysis of interfaces in science fiction, the authors will share and discuss a collection of video clips depicting visions of sex-related technologies in mainstream science fiction. Discussion will address the questions these scenes and what their presence in the larger film or television show.
Speaker Info  Nathan Shedroff (Program Chair MBA in Design Strategy, CCA), Chris Noessel (Sr Consultant, Cooper)

5:00 PM
to 6:00 PM

New Think for Old Publishers
141 Attendees
Location Austin Convention Ctr
About  This is not a discussion of whether ebooks are killing treebooks, or whether it's possible to get cozy with an Amazon Kindle. It's about how participatory culture and the online world interact with good olde book publishing.Clay Shirky, author of Here Comes Everybody, Deborah Schultz, and fellow panelists will share with the audience a variety of perspectives on what's going right and what's going wrong in publishing, assess success of recent forays into marketing digitally, digital publishing, and what books and blogs have to gain from one another. Penguin Group (USA), which houses some 40 plus imprints and publishes an extremely broad variety of physical and digital products?everything from William Gibson's first ebook in the 90's to Michael Pollan's In Defense of Food to Charlaine Harris' Sookie Stackhouse novels (the source for HBO's True Blood)?is deeply involved in exploring ways that old and new media might better collaborate. Audience members are invited to speak up about what they think book publishers could/should be doing to better provide relevant information and content to blogs, websites, and online communities. Come tell old media what you want and how you want it.
Speaker Info  Clay Shirky (ITP), John Fagan (Mktg Dir, Penguin Group (USA)), Deborah Schultz (Founder/Chief Catalyst, deborahschultz.com), Peter Miller (Dir of Publicity, Bloomsbury USA), Ivan Held (Pres GP Putnam's Sons, Penguin Group (USA))

5:00 PM
to 6:00 PM

Sex Ed Online: How Teens Self Savvy
31 Attendees
Location Austin Convention Ctr
About  Information about sexuality is out there as it never was before. How do kids sort through and use it? Bring your questions, fears and hopes and generational quandaries. Sexy prizes for the best questions.
Speaker Info  Karen Kreps (Author, Net Ingenuity), Karen Rayne (Adolescent Sexuality Today)

5:00 PM
to 6:00 PM

Twitter for Marketers: Is It Still Social Media?
250 Attendees
Location Austin Convention Ctr
About  Is social media only about connecting people? Can it connect companies with potential customers? Hear from some of the top companies using Twitter to connect with customers why they've turned to Twitter and other social media tools for marketing and branding purposes.
Speaker Info  Ricardo Guerrero (Founder, Stwittergy.com), Morgan Johnston (Mgr Corp Comm, JetBlue Airways)

5:00 PM
to 6:00 PM

Video Blogging: Turning Wine into Gold
228 Attendees
Location Austin Convention Ctr
About  Gary will be discussing his knowledge and expertise about video blogging and self branding in the ever growing world of online video blogging. This can be done through a Q&A or a live taping of the WLTV at SXSW 2009, followed by a Q&A. Gary's rabid fan base will generate a lot of energy and attention at the festival.
Speaker Info  Gary Vaynerchuk (Host/Founder, Wine Library TV), Jenna Wortham (Staff Reporter, New York Times)

7:15 PM
to 8:30 PM

Say My Name
15 Attendees
Location Austin Convention Ctr
About  In a hip hop and R'n'B world dominated by men and noted for misogyny, the unstoppable female lyricists of Say My Name speak candidly about class, race, and gender in pursuing their passions as female MCs. This worldwide documentary takes viewers on vibrant tour of urban culture from hip hop's birthplace in the Bronx, to grime on London's Eastside and all points in between. Featuring interviews and performances from a diverse cast including Remy Ma, Jean Grea, Erykah Badu, Estelle and newcomers Choc Thai, Invincible and Miz Korona, this powerful doc delves into the personal stories of women balancing professional dreams with the realities of poor urban communities, race, sexism, and motherhood. These are women turning adversity into art.

9:30 PM
to 10:54 PM

RiP: A Remix Manifesto
54 Attendees
Location Austin Convention Ctr
About  In RiP: A remix manifesto, Web activist and filmmaker Brett Gaylor explores issues of copyright in the information age, mashing up the media landscape of the 20th century and shattering the wall between users and producers.The film's central protagonist is Girl Talk, a mash-up musician topping the charts with his sample-based songs. But is Girl Talk a paragon of people power or the Pied Piper of piracy? Creative Commons founder, Lawrence Lessig, Brazil's Minister of Culture Gilberto Gil and pop culture critic Cory Doctorow are also along for the ride.A participatory media experiment, from day one, Brett shares his raw footage at opensourcecinema.org, for anyone to remix. This movie-as-mash-up method allows these remixes to become an integral part of the film. With RiP: A remix manifesto, Gaylor and Girl Talk sound an urgent alarm and draw the lines of battle.Which side of the ideas war are you on?
 

 

10:00 AM
to 11:00 AM

'Hey - You Got Your p2 In My Redcode!'
6 Attendees
Location Austin Convention Ctr
About  With a plethora of new production formats available, how does a director or producer decide which one to shoot in? Speakers debate the benefits of IT-based HD production workflows.Don Downie, moderator (Small Media Extra Large), John Fiege (fiegefilms.com), Denis Jensen (denisjensen.com), Justin Noto (agoncreative.com)
Tags  film panel

10:00 AM
to 11:00 AM

Anatomy of an Exit: Selling Your Company
94 Attendees
Location Austin Convention Ctr
About  After 6 months of intense negotiations, my partner and I sold RegOnline.com to Active.com for double what the investment bankers told us we could. Get an inside look at how deal-makers do their deals with this play-by-play blow of the negotiations.
Speaker Info  Bill Flagg (Pres, RegOnline)

10:00 AM
to 11:00 AM

Finance 2.0: Money Management to Save this Generation
116 Attendees
Location Austin Convention Ctr
About  The country's economy sucks, especially for young people. New sites give unprecedented financial insight and unique ways to save. Their founders promise the resulting changed relationship between people and their financial future will lead to less reliance on credit, lower consumer debt, and ultimately foster a stronger economy. How?!
Speaker Info  Nichelle Stephens (Founder, Keeping Nickels), Michael Ferrari (President/ Co-Founder, SmartyPig), Aaron Patzer (CEO/Founder, Mint.com), Murali Subbarao (Pres/CEO, Billeo Inc), Stessa Cohen (Gartner Inc)

10:00 AM
to 11:00 AM

Gaming as a Gateway Drug: Getting Girls Interested in Technology
45 Attendees
Location Austin Convention Ctr
About  Wanted: Girl Gamers! It's not just about playing, but using play to ignite a crucial spark. This session will explore how educators, parents and the community can use video games to attract girls to pursue technology.
Speaker Info  Dee Kapila (Technology & Program Coord, Girlstart), Sheri Graner Ray (Sr Designer, Sony Online Entertainment), Cindy Royal (Assistant Professor, Texas State University), Joe Sanchez (co-Founder, Educators Coop), Megan Gaiser (CEO & Pres, Her Interactive)

10:00 AM
to 11:00 AM

Grokking Bloggers: It's About Love and Underpants
71 Attendees
Location Austin Convention Ctr
About  BlogHer's recent Social Media Study quantified what most developers and companies already intuited: Blogging is mainstream, addictive and trusted. Women, in particular, are abandoning other media channels to get information, and are becoming early adopters of every new Web 2.0 tool. This acquisition of information is only a by-product of acquiring something more powerful: empowerment. This early adoption of technology is not about cool-hunting or personal empire expansion: It's about love.What does it have to do with Underpants? You'll have to come find out.
Speaker Info  Elisa Camahort Page (Co-founder and COO, BlogHer Inc)

10:00 AM
to 11:00 AM

Presenting Straight to the Brain
237 Attendees
Location Austin Convention Ctr
About  Is there a way out of the oppressive PowerPoint culture that surrounds us? Yes: skip the fonts and graphics talk, and explore how the human mind learns. When you accept what the research says about the brain, you'll have no choice but to present a clear and compelling multimedia story.
Speaker Info  Jared Goralnick (Productivity Evangelist, AwayFind), Cliff Atkinson (BBP Media), Craig Ball (Pres, Craig D Ball PC), Kathy Sierra (CreatingPassionateUsers)

10:00 AM
to 11:00 AM

Remixing the Museum Exhibition
68 Attendees
Location Austin Convention Ctr
About  What happens when six regional museums join forces, build a web site and allow us to remix their authoritative collections with public resources drawn from Flickr and YouTube?How does a museum manage data that comes from third-party APIs? Is this a shift forward in the evolution of online exhibitions?
Speaker Info  Jim Forrest (Peabody Essex Museum), Ben Tucker (GreenRiver.org), Ellis Neder (Cretive Dir, Sway Design), Steven Alvarez (Dir of Programs & Media, Alaska Native Heritage Center)

10:00 AM
to 10:30 AM

Silicon Dragon
24 Attendees
Location Austin Convention Ctr
About  Don't be surprised if the next Steve Jobs comes from China. That's the message of Silicon Dragon, the book that profiles the next generation of Chinese entrepreneurs who are challenging the U.S. for global high-tech leadership. Based on interviews with the inventors and investors behind today's cutting-edge advances in wireless communication, the web, e-commerce, search and software, Silicon Dragon provides a behind-the-scenes look at how China is winning the tech race. Written by international business journalist Rebecca A. Fannin based on reporting in China, Silicon Dragon was published in 2008 by McGraw-Hill. The book has received positive reviews from the Financial Times and The Wall Street Journal, and has been featured in Forbes as well as several radio and TV shows worldwide. More information can be found here, www.rebeccafannin.com.
Speaker Info  Rebecca Fannin (Intl Editor, Silicon Dragon & AVCJ)

10:00 AM
to 11:00 AM

The Invisible Web and Ubiquitous Computing
119 Attendees
Location Austin Convention Ctr
About  Cost of technology, falling. Speed of wireless networks , growing. Availability of network services, everywhere. Compartmentalization of data, and micro-functionality (widgets, apps), increasing. In the not-too-distant future, the network will surround us in our daily lives; it will know about us, interact with us, and it will be invisible.
Speaker Info  Patrick Moorhead (Dir Emerging Media, Razorfish), David Polinchock (Brand Experience Lab)

10:00 AM
to 11:00 AM

The Power of Small
97 Attendees
Location Austin Convention Ctr
About  The authors of the New York Times bestseller The Power of Nice take on the conventional wisdom of today's super-sized society where bigger is better and offer a provocative and counterintuitive look into how little things truly have the power to change your business, your industry or your life for the better.
Speaker Info  Myles Kleeger (Managing Dir KTG Buzz, The Kaplan Thaler Group)

10:30 AM
to 11:00 AM

Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World
64 Attendees
Location Austin Convention Ctr
About  "Compulsion-to-compare" is a rampant, new customer behavior that, if ignored, can make a serious dent in any company's bottom line. Google and other search technologies have created an unprecedented state of "customer informedness" by which buyers are gathering enough information online to instantly compare alternatives. This transparency makes getting and keeping loyal customers even harder in today's brutally competitive world. Taming the Search-and-Switch Customer addresses these tough, complex realities with proven solutions both B2B and B2C firms, large and small, can harness. The book includes a "worth-it test" which enables firms to get a real look at whether their customers think their product or service measures up.
Speaker Info  Jill Griffin (loyaltysolutions.com)

11:00 AM
to 12:00 PM

Case Study: Winnebago Man
34 Attendees
Location Austin Convention Ctr
About  Jack Rebney--whose outrageous outtakes from a Winnebago sales video made him a viral video superstar--in his first major public appearance since that ill-fated video shoot in 1989. Rebney sits with fllmmaker Ben Steinbauer in a NSFW conversation about Rebney's thoughts on YouTube and the unwanted notoriety it brought him, the state of modern media and the story behind the documentary that was almost never made!
Speaker Info  Ben Steinbauer (Dir, Winnebago Man), Jack Rebney (Winnebago Man), Scott Weinberg (Managing Editor, Cinematical/FEARnet)
Tags  film panel

11:00 AM
to 12:00 PM

Deciphering Funding
13 Attendees
Location Austin Convention Ctr
About  The independent film world stands at a crossroads. The current economic crisis has affected the traditional avenues of finance leaving filmmakers with seemingly fewer options for getting their films made - while public demand for indie storytelling remains strong. However new models of fundraising and funding are emerging thereby forging a very new landscape in the indie narrative and doc worlds.
Speaker Info  John Sloss (Cinetic Media), Anne del Castillo (Dir Dev & Business Affairs, P.O.V.), Ryan Harrington (Head, IndiePix Studios), Julie Goldman (Exec Producer/Partner, Cactus Three)
Tags  film panel

11:00 AM
to 1:00 PM

HD 101: Items You Will Want to Consider Before Making an HD Camera Decision
33 Attendees
Location Austin Convention Ctr
About  Mike DesRoches from Sony will present the fundamentals of HD, and then illustrate the key variables (many of which are often overlooked) you cannot afford to gloss over. Presented in laymen's terms, this workshop is a must for those confused by the various cameras systems, compression schemes, storage devices and delivery options.
Speaker Info  Mike DesRoches (Sales Support Engineer, Sony Electronics Inc)
Tags  film panel

11:00 AM
to 12:30 PM

Mentors: Entertainment Lawyers
4 Attendees
Location Austin Convention Ctr
About  There are countless legal pitfalls inherent in the world of film and video. Meet one on one with legal specialists for invaluable information to save you from costly problems in the future.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Deena Kalai (Deena Kalai PLLC), Jason Janego (Head of Business & Legal Affairs, Magnolia Pictures), Stephen Monas (CEO, Business Affairs Inc), (Law Offices of George M. Rush), Kevin Dartt (GDHM)
Tags  film panel

11:30 AM
to 1:00 PM

The Dungeon Masters
29 Attendees
Location Austin Convention Ctr
About  An evil drow elf is displaced by Hurricane Katrina. A sanitation worker lures friends into a Sphere of Annihilation. A failed super-villian starts a cable-access show involving ninjas, puppets and a cooking segment.
These are the characters, real and imagined, of Keven McAlester's documentary THE DUNGEON MASTERS. Against the backdrop of crumbling middle-class America, two men and one woman devote their lives to Dungeons and Dragons, the storied role-playing game, and its various descendants. As their baroque fantasies clash with mundane real lives, the characters find it increasingly difficult to allay their fear, loneliness, and disappointment with the game's imaginary triumphs. Soon the true heroic act of each character's real life emerges, and the film follows each as he or she summons the courage to face it. Along the way, THE DUNGEON MASTERS re-imagines the tropes of classic heroic cinema, creating an intimate portrait of minor struggles and triumphs writ large.

11:30 AM
to 12:30 PM

Are Women Taken More Seriously On The Web?
76 Attendees
Location Austin Convention Ctr
About  Women used to have to get our foot in the door THEN prove that we deserved to be there. With blogging and social networking, we're now able to portray a more cohesive picture of our views, interests, and skills. Have blogging and social networking changed the way that women are viewed and treated?
Speaker Info  Blagica Bottigliero (Social Media Consumer Brands, Edelman), Karen Chu (Graphic Designer, PlayFirst Inc), Laura Roeder (Principal, roederstudios.com), Carly Kocurek (Doctoral Candidate, University of Texas at Austin)

11:30 AM
to 12:30 PM

Becoming Open: This Changes Everything
92 Attendees
Location Austin Convention Ctr
About  What are the benefits of being "open?" Most do not yet know what that fully means. As more APIs bloom, some of us are finding that 'open' is broader than finding business models that scale with data portability. What does open mean for how businesses engage customers, industries, and employees?
Speaker Info  Jim Stanley (VP Prod Strategy & Dev News & Technology, CBS Interactive)

11:30 AM
to 12:30 PM

Entrepreneurship in the Belly of the Beast
81 Attendees
Location Austin Convention Ctr
About  Small is beautiful at SXSW. From Getting Real to starting up, the ethos is largely anti-large corporation. This attitude overlooks one of the most satisfying professional accomplishments: doing your own thing while working for The Man. This presentation uses examples to offer strategies for making the corporation work for you.
Speaker Info  John Tolva (Director, Citizenship & Technology, IBM), Chris Bernard (User Experience Evangelist, Silverlight/Microsoft), Irene Au (Google), John Wolpert (Exec Dir, Team UpStart), Moshe Tamssot (VP New Svcs, Kraft Foods)

11:30 AM
to 12:30 PM

How to Protect Your Brand Without Being a Jerk!
104 Attendees
Location Austin Convention Ctr
About  You've already created content and a brand. Now, a copycat is making money pushing a product ridiculously similar to yours. Congratulations! Imitation is flattery. So, why are you pissed off? You're upset because it's unfair and, possibly, infringes on your rights. Learn how to protect your creative projects without going overboard...or broke!
Speaker Info  Twanna A Hines (Writer/Editor/Blogger/Sexpot, funkybrownchick.com), Elena Paul (Exec Dir , VLA), Oren Bitan (Atty, HIQI Media), Eric Steuer (Creative Dir, Creative Commons), Danny O'Brien (eff.org)

11:30 AM
to 12:30 PM

Love in the Cloud: Online-Only Marriages
24 Attendees
Location Austin Convention Ctr
About  Could two people really share a life without ever meeting in meatspace? We discuss how online-only marriages could work. What current assumptions and apprehensions will seem quaint tomorrow? What are the barriers, and what answers will technology provide? In a world that is redefining marriage, is this the next logical step?
Speaker Info  Todd Moy (Sr User Experience Designer, Capstrat), Margot Carmichael Lester (Owner, The Word Factory)

11:30 AM
to 12:30 PM

My Car Is Talking But What's it Saying?
46 Attendees
Location Austin Convention Ctr
About  We call it the 60 MPH User Interface. Challenges abound in designing multi-modal voice and touch interactive user experiences in the car, for directions, traffic, information and communication. Come learn guiding design principles, see examples from today and talk about the experience of tomorrow.
Speaker Info  Karen Kaushansky (User Experience Designer, Tellme A Microsoft Subsidiary), Jason Kriese (UX Program Mgr , Microsoft), Mike Jones (Sr Interaction Designer, Smart Design), Mary Butler (Senior Content Strategist, Razorfish), David Kidd (George Mason University)

11:30 AM
to 12:30 PM

Outsourcing 2.0: Is the World Flat or Not?
86 Attendees
Location Austin Convention Ctr
About  Are you building a killer web app or the next great Internet startup? You've considered outsourcing, but heard about the headaches. Come see four outsourcing experts share insights on collaborating across borders and time zones, avoiding project death spiral, and how smart startups are leveraging a global strategy that VC's expect.
Speaker Info  Sandeep Sood (Monsoon Company), Andrea Azdril (CEO, Startech Global), Chris Schultz (Pres, Flatsourcing.com), Matthew Tritico (Software Developer, LSU Health Sciences Center)

11:30 AM
to 12:30 PM

Privacy and Personalization: Oxymoron or the Perfect Match?
55 Attendees
Location Austin Convention Ctr
About  It's all about me. I want to see the stuff that amuses me. Not that ad. So you need to see what I'm doing online. OK, Wait!? What should I tell you? What's the worst case scenario? Should I care?Our panel experts share perspectives on how to balance personalization and targeting with privacy concerns. Is solution even possible? Discuss.
Speaker Info  David Marks (CTO/Cofounder, Loomia)

11:30 AM
to 12:30 PM

Puzzle Hunts and the Creative Process
53 Attendees
Location Austin Convention Ctr
About  Every year, I design a massive puzzle hunt for my friends. This panel will explore the creative process behind it, from designing the puzzles to keeping guests of all skill levels entertained. See the recaps at http://the.weisz.es/277 (4 parts) and http://the.weisz.es/323/ (5 parts).
Speaker Info  Sandy Weisz (Principal, Methodtree Inc), (Sarah Weisz Consulting)

11:30 AM
to 12:30 PM

Snappy Strategies for Selling Art & Crafts Online
58 Attendees
Location Austin Convention Ctr
About  Today, social media sites like Facebook, ecommerce sites like Etsy.com, and the endless mash up of ecommerce ingredient applications have made starting a successful business for independent artists and crafters a snap. Learn what online tools work best, how to drive traffic, successful strategies from current independents and more.
Speaker Info  Rebecca Marshall (User Experience Professional/Jewelry Designer, thecatbirdnest.com), Willo O'Brien (Designer/Illustrator, WilloToons)

11:30 AM
to 12:30 PM

The Future of the DVD and Digital Distribution
68 Attendees
Location Austin Convention Ctr
About  Filmmakers are increasingly relying on revenues from DVD sales and digital downloads, as a supplement to (or instead of) theatrical ticket sales. But how long will physical DVD sales remain a viable business (and will Blu-ray help prolong their lifespan)? How are filmmakers selling digital downloads and rentals on iTunes and other outlets, and how do digital revenues stack up? Are there models for making money from free peer-to-peer distribution? Our panel of filmmakers, techies, and distributors will outline the best practices for making the most from the established DVD sales channel and the emerging digital channel.
Speaker Info  Scott Kirsner (Editor, CinemaTech), Rick Allen (CEO, Snag Films), Matt Dentler (Cinetic Media), Joe Swanberg (Nights and Weekends), Gary Hustwit (Director, Objectified), Steve Savage (Pres, New Video), Todd Yellin (Dir, Netflix)

11:30 AM
to 12:30 PM

The Real Technology of Indiana Jones
48 Attendees
Location Austin Convention Ctr
About  Archaeologists no longer rely on whips and fedoras; they now use a range of sophisticated digital tools to collect information in the field and study it in the lab. Too often, though, this wealth of information meets the same fate as Indy's discoveries, locked away in digital 'warehouses' where no one can see it. The archaeologists on this panel present different projects that use web platforms and open-source approaches to bring digital archaeology out of the warehouse and into the public eye. Learn how archaeologists are using interactive media to open their data and processes to the public; discuss the creation of an online archaeological community in Second Life; and explore ancient cities across space and time using publicly-available online tools.
Speaker Info  (Dir, L-P Archaeology/UCL), Bernard Frischer (University of Virginia), Colleen Morgan (Archaeologist, UC Berkeley), Adam Rabinowitz (Asst Professor, University of Texas at Austin)

11:30 AM
to 12:30 PM

Virtual Goods - Make it Work for Your Community
62 Attendees
Location Austin Convention Ctr
About  There's been excessive hype about virtual goods in the past year. This panel will give you tangible ideas about how to make your virtual goods strategy succeed. You'll walk away with hands on tips on how to design for and implement a successful and profitable virtual goods offering. Whether you're a social network, a blog, a game, or a recommendations service, learn how to satisfy your customers with virtual goods.
Speaker Info  Susan Wu (ohai), Susan Choe (CEO/Founder, Outspark), Kevin Dasch (VP Finance & Business Dev, 122537), Andrew Sheppard (Executive Producer, hi5 Networks Inc)

11:30 AM
to 12:30 PM

What Can We Learn From Games
120 Attendees
Location Austin Convention Ctr
About  Experts from three different (bit connected) industries talk about game design, learning theories, collective intelligence, transmedia entertainment, and the value of play in a participatory culture.
Speaker Info  Henry Jenkins (Co-Dir CMS, MIT), James Gee (Mary Lou Fulton Presidential Professor of Literacy Studies, Arizona State University), Warren Spector (GM Creative Dir, Junction Point - Disney Interactive Studios)

1:00 PM
to 2:00 PM

Delivery: Avoiding Future Nightmares
11 Attendees
Location Austin Convention Ctr
About  Creating deliverables can be a massive undertaking for a filmmaker lucky enough to secure distribution. Your ability to provide the print, legal and publicity materials can mean the difference between profiting from your film, and spiraling even deeper into debt. Experts in the field will shed light on the often overlooked details.
Speaker Info  Lisa Rodgers (VP Post Production, Universal Studios), David Gaynes (Motion Media Services), Christian Zak (VP-Independent Feature Films, Technicolor), Maggie Megaw (Exec VP, Business Affairs Inc)
Tags  film panel

1:00 PM
to 2:00 PM

Making the Perfect Trailer: Mark Woollen Workshop
39 Attendees
Location Austin Convention Ctr
About  Mark Woollen is the award winning creator of some of the most memorable recent movie trailers, including Traffic, Lost In Translation, Milk and The Wrestler. His workshop will present a rare opportunity to discover the arsenal of techniques deployed in the production of trailers that form such a vital ingredient in the representation and marketing of modern motion pictures.Step-by-step, Woollen and Associates will use video and other raw elements to deconstruct and reveal the alchemy, philosophy and mechanics behind the creation of that perfect trailer.
Speaker Info  Mark Woollen (Mark Woollen & Associates), Sohini Sengupta (Producer, Mark Woollen & Associates), Chad Misner (Mark Woollen & Associates)
Tags  film panel

1:00 PM
to 2:30 PM

Mentors: Publicity
11 Attendees
Location Austin Convention Ctr
About  Do you need a publicist? Maybe so, and maybe no. Come get some hands-on information about the modern role of the PR person, and how that impacts filmmakers today.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Jessica Edwards (VP, Murphy PR), Kelly Sanders (Exec Director, Truly Indie), Slava Rubin (IndieGoGo), (42West), (Owner, Indie PR), (The Overbrook Brothers )
Tags  film panel

2:00 PM
to 3:30 PM

MINE
14 Attendees
Location Austin Convention Ctr
About  MINE is a feature-length, independent documentary about the essential bond between humans and animals, set against the backdrop of one of the worst natural disasters in modern U.S. history: Hurricane Katrina. This gripping, character-driven story follows New Orleans residents as they attempt the daunting task of trying to reunite with their pets who have been adopted by families all over the country, and chronicles the custody battles that arise when two families love the same pet. Who determines the fate of the animals - and the people - involved? A compelling meditation on race, class and the power of compassion, MINE examines how we treat animals as an extension of how we view and treat each other.

2:00 PM
to 3:00 PM

International Business in China for Fun and Profit
80 Attendees
Location Austin Convention Ctr
About  There are myriad misconceptions about doing business in China, but with a massive market, talented workbase and intriguing culture, there are also many compelling reasons for entrepreneurs to consider expanding their enterprises to Asia. Practical questions are answered by a panel of ex-pat entrepreneurs.
Speaker Info  Kris Krug (Pres, Raincity Studios Inc/Bryght), Christine Lu (Founder, The China Business Network), Andrew Lih (Researcher/writer, ), Dan Harris (China Law Blog), Sage Brennan (Dir Of Research, Pacific Sun Investment Management)

2:00 PM
to 3:00 PM

Monday Keynote: Virginia Heffernan / James Powderly Interview
334 Attendees
Location Austin Convention Ctr
About  Open source art evangelist and political activist James Powderly talks about his craft and his mission with Virginia Heffernan, who writes The Medium column for The New York Times Magazine.
Speaker Info  Virginia Heffernan (Columnist , The New York Times), James Powderly (Research Dir, FAT Lab)

2:00 PM
to 2:30 PM

Quitter: How to Leave Your Perfectly Good Job
191 Attendees
Location Austin Convention Ctr
About  Your folks won't understand it, but sometimes you just need to quit your perfectly good job and go to work for yourself. This panel discussion will seek to understand what it is that makes a good entrepreneur and what are the best first-steps towards being one.
Speaker Info  Bryan Mason (Founder, Small Batch Inc), Ryan Freitas (Dir Prod Design, Plinky), Christopher Sacca (Managing Dir, Lowercase Capital), Laura Mayes (Co-founder, Kirtsy)

3:00 PM
to 4:30 PM

Mentors: Distributors
2 Attendees
Location Austin Convention Ctr
About  Get some one-on-one face time with people who can decide if a film makes it to a theater or your local video store.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Brent Hoff (Editor/Exec Producer, Wholphin), Eileen Rodriguez (Dir Acq, The Weinstein Company), Scott Shooman (VP Acquisitons & Production, Sony Pictures Worldwide Acquisitions Group), Karim Ahmad (Programming Mgr, Independent Television Service (ITVS)), Dan Goldberg (Head of Festival Direct , IFC Films), Benjamin Cotner (Exec Dir of Acq&Co-Productions, Paramount Pictures), Rob Williams (VP Acq/Theatrical distribution, Liberation Entertainment Inc)
Tags  film panel

3:00 PM
to 4:00 PM

Mini-Meeting: Connecting to Audiences that Care: Filmmakers, Distributors and Activists Can Work Together
10 Attendees
Location Austin Convention Ctr
About  There's no doubt that film has a unique capacity to tell powerful human stories that often shed light on critical social issues - but how can filmmakers and distributors connect to audiences that care? This panel will explore models of collaboration between filmmakers, distributors and activists who can tap into communities that care about the important social issues explored in film.
Speaker Info  Marcy Garriott (Producer, The Least of These), Jason Tyrrell (Acq, IndiePix), Rebecca Bernhardt (ACLU)
Tags  film panel

3:00 PM
to 4:30 PM

Robert Rodriguez and Henry Selick: A Conversation From the Third Dimension
138 Attendees
Location Austin Convention Ctr
About  Robert Rodriguez (Sin City, Grindhouse) and Animator/Director Henry Selick (Coraline, The Nightmare Before Christmas) are two of the most technologically restless filmmakers in the industry, as evidenced by their adoption of 3D technology in their latest pictures. In a special SXSW 2009 conversation moderated by distinguished UT professor and AFS founding board member Charles Ramirez-Berg, these two innovators will discuss their careers, and the pleasures and pitfalls of 3D filmmaking as a glimpse into the future of the movie-going experience.
Speaker Info  Henry Selick (Dir, LAIKA), Robert Rodriguez (Troublemaker Studios), Charles Ramirez-Berg (Professor of Film Studies, University of Texas Austin)
Tags  film panel

3:00 PM
to 3:30 PM

Stealing MySpace: The Battle to Control the Most Popular Website in America
112 Attendees
Location Austin Convention Ctr
About  STEALING MYSPACE: The Battle to Control the Most Popular Website in America by Pulitzer Prize-winning Wall Street Journal reporter Julia Angwin (A Random House Hardcover, On sale: March 17, 2009), is the dramatic story of how MySpace founders Chris DeWolfe and Tom Anderson created the most popular Internet destination in America, displaying 41.8 billion Web page views per month and generating nearly $1 billion for Rupert Murdoch's empire.De Wolfe and Anderson dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and partying skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of the high-stakes war for MySpace, which pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. We see the dizzying back-room deals that allowed Murdoch to snatch MySpace from Viacom's grasp even as the MySpace founders remained in the dark about their fate. Then Angwin takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation. Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of sexual predators and spoofers who set up fake profiles (Murdoch himself tolerates dozens of phony 'Ruperts' on the site), and cope with monitoring the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan. STEALING MYSPACE is a smart, fast-paced narrative reminiscent of Bryan Burrough's Barbarians at the Gate and Michael Lewis's The New New Thing. It is the story behind a breakout cultural phenomenon, and Angwin argues, the defining story of the digital era.
Speaker Info  Julia Angwin (Author, ), Heather Gold (Founder, Subvert.com)

3:00 PM
to 4:00 PM

The Elevator Pitch
35 Attendees
Location Austin Convention Ctr
About  How you talk about your film can mean the difference between an audience and an empty screening--between distribution and selling DVDs on your website. When you only have a minute or so to talk about your film, how do you say enough without saying too much? A panel of festival regulars will listen to your pitch and offer feedback on how to refine it.
Speaker Info  Shelby Stone (Producer, Shelby Stone Productions), Robert Wilonsky (Dallas Observer), Christy Lemire (Film critic, Associated Press Television), Liesl Copland (Agent, Endeavor)
Tags  film panel

3:00 PM
to 4:00 PM

Trade Show Bar Happy Hour
140 Attendees
Location Austin Convention Ctr
About  The SXSW Trade Show Bar is back! Enjoy drinks during trade show hours with happy hour (complimentary drinks) from 3pm-4pm each day.

3:30 PM
to 4:30 PM

A Conversation with Col Needham
56 Attendees
Location Austin Convention Ctr
About  SXSW aims to bring to light the fascinating origins of this go-to database as it welcomes Needham as a guest speaker for 2009. As definitive and important as IMDb.com has become in the world of film and entertainment, surprisingly little is known about its visionary founder. An early adopter of the youthful Internet's burgeoning potential, native Brit Needham developed his essential site from a simple spreadsheet that turned into an established online stalwart, with over 57 million unique visitors each month. More recently, its implementation of digital video hosting and streaming has secured IMDb's reputation at the forefront of the savvy cinephile's online experience.
Speaker Info  Col Needham (Founder/Managing Dir, IMDB.com), Eugene Hernandez (Co-Founder & Editor in Chief, indieWIRE)

3:30 PM
to 4:30 PM

Advertising is Entertaining - Who's Selling Out?
97 Attendees
Location Austin Convention Ctr
About  How are popular online video creators making advertising work without losing the authenticity and credibility that are their biggest assets? Felicia Williams and Ben Hudson kick off the conversation. Discussing Hudson's hands on experience at The Onion and Williams' development roles at Next New Networks and YouTube, this conversion will highlight practical knowledge, stories of success and failures, and emerging best practices for making sponsorships entertaining without selling your soul.
Speaker Info  Felicia Williams (Dir of Creative Dev, Next New Networks), (The Onion)

3:30 PM
to 4:00 PM

And Then There's This: How Stories Live and Die in Viral Culture
103 Attendees
Location Austin Convention Ctr
About  Bill Wasik, creator of the famous Flash Mob movement and senior editor at Harper's Magazine, investigates the mysterious world of viral culture in an illuminating and hilarious new book: AND THEN THERE'S THIS: How Stories Live and Die in Viral Culture (Viking; On-sale: June 15, 2009). The Internet, he argues, is not making the media more like everyday people, but making everyday people more like the media?obsessed with fads, with fame, with getting the story first at any cost, with novelty for its own sake. In AND THEN THERE'S THIS, Wasik travels through this world not as a sober outsider, but as a giddy Internet storyteller himself, touring through the worlds of politics, business and music, revealing six of his own experiments, describing the projects of others and laying out the human psychology that so inexorably draws us into the churn of a new, novelty-obsessed online existence.
Speaker Info  Bill Wasik (Sr Editor, Harper's Magazine)

3:30 PM
to 4:30 PM

Building a Web Business After Hours
188 Attendees
Location Austin Convention Ctr
About  Many businesses are built after-hours or during odd hours of the day and night. Join us for a panel discussion by entrepreneurs who built (or are building) their Web/E-commerce/Other business while holding a day job, multiple jobs, or who are currently balancing two+ career options.
Speaker Info  Gretchen Heber (CEO/Co-founder, NaturallyCurly.com), Jeremy Bencken (Co-founder, Buzzstream), Aruni Gunasegaram (Founder/CEO, Babble Soft LLC), David Altounian (Founder / COO, iTaggit.com), Elisa Camahort Page (Co-founder and COO, BlogHer Inc)

3:30 PM
to 4:30 PM

Can the Afrosphere Survive the Age of Obama?
28 Attendees
Location Austin Convention Ctr
About  The presidency of Barack Obama will have far-reaching ramifications for politics, society, and even black identity in America. Websites such as BlackWeb2.0.com, the Blackbird browser, and a myriad of bloggers both target and ally themselves with the black blogosphere, often referred to as the "Afrosphere". The question must be asked: In the new Age of Obama, will an "afro-centric web" begin to fade into, simply, "the web"?
Speaker Info  Liz Burr (CEO, Lizhini Media), Denise Jacobs (Web Design Solutions Consultant, PapillonEffect), Markus Robinson (GM, Black Web 2.0), Fredric Mitchell (Owner, Bright Plum), Corvida Raven (Social Media Consultant, SheGeeks)

3:30 PM
to 4:30 PM

Change Your World in 50 Minutes: Making Breakthroughs Happen
236 Attendees
Location Austin Convention Ctr
About  Gain real-world ideas for markedly improved productivity from an industry expert and passionate speaker who always inspires SXSW audiences.
Speaker Info  Kathy Sierra (CreatingPassionateUsers)

3:30 PM
to 4:30 PM

Curiosity Marketing: Using Secrets To Create Engagement
149 Attendees
Location Austin Convention Ctr
About  Secrets are irresistible and using them in your marketing can offer the ultimate hook for customers to share. From a restaurant with a secret menu item to the origin of the fabled Konami Code, this session will share examples and practical advice on how to put secrets to work in your marketing.
Speaker Info  Rohit Bhargava (SVP Ogilvy, ), Kaitlyn Wilkins (Sr Strategist, Ogilvy's 360 Digital Influence Group)

3:30 PM
to 4:30 PM

Hack Ability: Open Source Disability Tech
20 Attendees
Location Austin Convention Ctr
About  Gear and software for people with disabilities is usually provided through charity or from medical supply companies. It's hard or impossible to repair it, or get anyone to repair it. We need to hack the model for accessibility tools! With a culture of open source designs, Instructables, wikis, and blogs, we can start an international movement.
Speaker Info  Liz Henry (Web Producer, BlogHer Inc)

3:30 PM
to 4:30 PM

Is Time the Key to Crafting Compelling Mobile Services?
49 Attendees
Location Austin Convention Ctr
About  The web has a tendancy to eliminate time from our life. Online catch up tv and BBC i-Player make it possible to watch something without the restrictions of a schedule. The mobile phone is a time centric device. Phone calls, text messages are time specific events.The differences between web and mobile are many and varied, but what are the challenges, pitfalls and advantages of building a succesful mobile social networking service?
Speaker Info  Mark Curtis (CEO, Flirtomatic), Priya Prakash (Head of Prod, Flirtomatic)

3:30 PM
to 4:30 PM

Old Man Nielsen vs. New Market Research
125 Attendees
Location Austin Convention Ctr
About  Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers.
Speaker Info  Daniel Neely (Founder/CEO, Networked Insights), Dave McClure (Troublemaker, Founders Fund), Jim Schroer (Founder, EngageNextGen LLC), Michael J Lambie (Digital Research Dir-, Nielsen Company)

3:30 PM
to 4:30 PM

Sex Lives of the Microfamous
94 Attendees
Location Austin Convention Ctr
About  What kind of person talks about their sex and dating life on the internet? Someone desperate for attention? Or someone who already has lots of it? For the microfamous, having a relationship in public is as much a potential career boost as it as a vulnerability.
Speaker Info  Nick Douglas (Dir, BuzzFeed), Melissa Gira Grant (Boffery)

3:30 PM
to 4:30 PM

Tinkerers Unite: Let Me Show You How it Works
40 Attendees
Location Austin Convention Ctr
About  Memorable moments growing up: loosing your first tooth, your first kiss, and the first time you smashed your R/C controller just to see how it worked. On this panel, notably curious individuals discuss our natural urges to tinker and fix, often with unsuspecting results.
Speaker Info  Bhaskar Roy (Qik Inc), Steve Garfield (SteveGarfield.com)

3:30 PM
to 4:30 PM

Using the New Digital Social Media to Accelerate Sustainability
79 Attendees
Location Austin Convention Ctr
About  Sustainability requires doing more with less, constantly learning how to get more out of every pound of material and watt of energy. The creation and communication of this knowledge occurs in social networks of relationships, empowered by social media. Join us for a discussion and exploration of how social media are being used to accelerate our transition to a global sustainable culture.
Speaker Info  Emily Gertz (Journalist/Editor/Blogger, Change.org), Jon Lebkowsky (Principal, Social Web Strategies), John McElhenney (Pres, Clear Green Technologies), Rob Reed (Founder, Max Gladwell)

3:30 PM
to 4:30 PM

Wired Antarctica: Bringing Science to the Web
40 Attendees
Location Austin Convention Ctr
About  Climate change is an overwhelming issue, especially if you know it's happening and humans are causing it. This presentation will inform the layperson about scientific consensus on climate change and its impact on ice sheets, based on recent research data. Learn how science gets done using ice-penetrating radar and GPS and how you can debunk pseudo-science. Join glaciologist and polar adventurer Dr. Ginny Catania as she addresses what we know about polar ice sheets, what we have left to find out, and what it's like to conduct science in some of the most extreme environments on the planet.
Speaker Info  Ginny Catania (Research Assoc, University of Texas at Austin)

3:30 PM
to 4:30 PM

You're Living in Your Own Private Branded Entertainment Experience
61 Attendees
Location Austin Convention Ctr
About  Want less talk and more action? Join Campfire as we create an event that mirrors one of our real world campaigns. We provide the setup but it's the audience that ultimately decides what happens. Along the way you'll catch a glimpse at the internal workings of this style of advertising.
Speaker Info  Brian Cain (Creative Dir, Campfire), Brian Clark (Founder/CEO, GMD Studios), Dee Cook (addlepated.net), Steve Peters (No Mimes Media), Lance Weiler (Chief Story Architect, Seize The Media)

4:30 PM
to 6:02 PM

Severe Clear
9 Attendees
Location Austin Convention Ctr
About  Severe Clear is based on the memoir by First Lieutenant Mike Scotti as well as video footage shot by him and other members of 1st Battalion, 4th Marines on the outset of the 2003 invasion of Iraqi. Through their cameras we see the raw sounds of war, capturing the harrowing three hundred mile charge to Baghdad through hostile enemy territory. The footage used to create Severe Clear was never shot for the purpose of making a movie. In this digital age of embedded reporters, the film truly strips the barriers between audience and soldier, personalizing the fear, moral conundrum and adrenaline rush of life on the battlefield. Severe Clear offers an unflinching look at the uncertainty, disorder and chaos of war from the remarkable perspective of one Marine.

4:30 PM
to 6:30 PM

Hack-a-Thon
16 Attendees
Location Austin Convention Ctr
About  Mozilla Design ChallengeMoonshine, 303 Red RiverHelp Make the Web Suck Less.

5:00 PM
to 6:00 PM

'You May Also Be Interested in...'
108 Attendees
Location Austin Convention Ctr
About  How recommendation affects our digital lives. An interactive discussion about recommendation technology, implementation and analytics. How can it help your site or app? Come find out. Sponsored by Strands Business Solutions.
Speaker Info  Drew Olanoff (Strands), (Business Dev Mgr, Strands), (Ceo, blip.tv), Alex Hillman (co-founder, Indy Hall)

5:00 PM
to 6:00 PM

Back Off Man, I'm A Scientist: User Generated Discovery
96 Attendees
Location Austin Convention Ctr
About  Broad access to vast amounts of raw data, along with ever more powerful tools, have given everyday people the ability to make significant contributions to scientific inquiry and enrich our understanding of the Universe. See how passionate amateurs are addressing the fundamental questions of our world.
Speaker Info  Jon Wiley (Sr User Experience Designer, Google), Kevin Schawinski (Postdoctoral Assoc, Yale University), Darlene Cavalier (Founder, Science Cheerleader), Matthew Shindell (PhD Candidate, University of California San Diego)

5:00 PM
to 6:00 PM

Bruce Sterling Session
282 Attendees
Location Austin Convention Ctr
About  His state-of-the-cybersphere analyses are always a highlight of SXSW Interactive. Don't miss what the veteran science fiction writer and industry pundit has to say about the wired world this year.
Speaker Info  Bruce Sterling (Visionary In Residence, Wired.com)

5:00 PM
to 6:00 PM

Can the Brickley Engine Save the World?
18 Attendees
Location Austin Convention Ctr
About  Learn more about the Brickley engine - which is projected to improve fuel mileage 15-20%. CO2 emissions are cut as well by 15-20%. This accomplishment is made through reducing engine friction: turning energy normally lost in heat into useful work. With petroleum prices increasing and global warming on the rise, there is an urgent need for us to provide a more efficient, less polluting internal combustion engine.
Speaker Info  Mike Brickley (Inventor, Brickley Engine)

5:00 PM
to 6:00 PM

Commu(k)nity: Lessons for Marketers From Online Crafting
53 Attendees
Location Austin Convention Ctr
About  Crafting and coding aren't strange bedfellows; but a three-way with marketing? DIY'ers innovate and use the best of the web to create their own communities, including proprietary social networks, 'zines, podcasts, blogs, and markets. Learn how companies can profit by encouraging user/consumer passion and being more than just 'friends.'
Speaker Info  Stephen Houghton (Web Mgr & Really Nice Guy, Clif Bar & Company)

5:00 PM
to 6:00 PM

Dad is the New Mom
50 Attendees
Location Austin Convention Ctr
About  While 'MotrinGate' and other recent events have demonstrated the power of mom bloggers around the world, the other side of the parent blogger coin is also developing an engaging and influential voice. Dad Bloggers are sharing thoughts and ideas about parenting ? and news and reviews about parenting-related products ? at a rapidly increasing rate online. This panel provides an opportunity to connect with today's leading Dad Bloggers as they share their thoughts about tapping online communities centered around fatherhood and their insight into the future of social media as a whole. This panel is sponsored by Pepsi.
Speaker Info  Bonin Bough (PepsiCo), Chris Brogan (Pres, New Marketing Labs), Brad Powell (COO, IFC/DadLabs Inc.), (Co-Founder, BlogHer LLC), (Blogger/Publisher, This Mama Cooks!)

5:00 PM
to 6:00 PM

Deafness and the User Experience
34 Attendees
Location Austin Convention Ctr
About  The user experience for a culturally Deaf audience is a fascinating area, influenced by sign language, history, education and migration. This session looks at the different needs of both the culturally Deaf and post-lingual (non-signing) deaf audience, and discusses what you can do to improve the UX for both groups.
Speaker Info  Lisa Herrod (Principal User Experience Consultant, Scenario Seven)

5:00 PM
to 6:00 PM

Digital Urbanites: How to Become Part of the New Social Capital
84 Attendees
Location Austin Convention Ctr
About  Social capital online is like the stock market, users build portfolios of vast profiles. Include your voice in varying points-of-view about where urbanites are brokering their social capital online, how they will use it in the future to dominate the digital landscape, and why they are the latest hot commodity.
Speaker Info  Navarrow Wright (Pres/CEO, Globalgrind.com), Wayne Sutton (CEO, wayne-sutton.com), James Andrews (VP, Ketchum Interactive), Theda Sandiford (CEO, Theda Dotcom LLC), Angela Benton (Publisher/Founder, Black Web 2.0)

5:00 PM
to 6:00 PM

Engagement 1.0: Understanding the History of Fan Interactivity
104 Attendees
Location Austin Convention Ctr
About  U.S. pop culture has a rich history of fan engagement. This panel examines fan involvement in immersive storytelling forms such as ARGs and MMORPGs in a new light, exploring how these interactive narratives can be better understood in comparison with longstanding fan practices from fanfic and cosplay to pro wrestling.
Speaker Info  Ivan Askwith (Sr Strategist, Big Spaceship), Abigail De Koznik (Assistant Professor, UC Berkeley), Henry Jenkins (Co-Dir CMS, MIT)

5:00 PM
to 6:00 PM

Evolving Digital Technologies and Profitable Green Building
40 Attendees
Location Austin Convention Ctr
About  Sustainability requires that our buildings be both green and profitable. Rapidly evolving digital IT and communications technologies are transforming every aspect of the process of building green, enabling an acceleration in the creation and use of exactly the knowledge we need to build green while also building profitably. Join us for a discussion on how evolving digital technologies are driving the emergence of profitability in the three primary areas of green building - design, construction, and use/operation.
Speaker Info  David Armistead (Partner, Social Web Strategies), Pliny Fisk (Co-Dir, CMPBS), Murray Legge (Architect, LZTA), John Motloch, PhD. (Ball State University), Derek Woodgate (Pres, The Futures Lab Inc), Kathleen Zarsky (Holos)

5:00 PM
to 6:00 PM

Girl Gaming Goes Mainstream: Cliches, Reality, and Community
3 Attendees
Location Austin Convention Ctr
About  In the world of video games, women are a high growth demographic that can't be ignored. Examine which companies have failed and succeeded in trying to reach this audience.
Tags  film panel

5:00 PM
to 6:00 PM

Kick Ass or Suck - Escaping Internet Mediocrity
168 Attendees
Location Austin Convention Ctr
About  Most organizations get in their own way when it comes to online, obsessing about things that don't matter and virtually ignoring things that do. Using examples from the brilliantly sublime to the jaw-droppingly stupid, we'll discuss and demonstrate simple changes anyone can make to juice their online results.
Speaker Info  Lance Loveday (Ceo, Closed Loop Marketing)

5:00 PM
to 6:00 PM

Sexual Exploitation, Sexual Expression and Self-Defense
41 Attendees
Location Austin Convention Ctr
About  Sexual exploitation and sexual expression are inherent in everyone's online experiences, whether intentional or not. Bloggers, community site users, community managers, web celebs -- everyone will eventually face a sexuality-related crisis where knowing the difference, and how to protect yourself is crucial. From the personal to the professional, we will demonstrate and discuss instances, legal realities and tactics for survival and success. We'll also cover the import and impact of the Lori Drew/MySpace Suicide trial (where Drew was convicted of a federal misdemeanor for violating MySpace's terms of service in order to bully a teenager), Missouri and California's new cyberbullying laws -- and how it all applies to sexual expression and sexual attacks for individuals and social network websites.
Speaker Info  Violet Blue (Violet Blue)

5:00 PM
to 6:00 PM

The BBC, Six to Start and ARGs - Bringing TV to the Web
94 Attendees
Location Austin Convention Ctr
About  This is an advanced session from Six to Start and Roo Reynolds and Jo Twist from the BBC - learn how broadcasters and new media companies work in bringing about the intersection of broadcast television and online both now and in the future.
Speaker Info  Claire Bateman (Jr Games Designer, Six to Start), Adrian Hon (Chief Creative, Six to Start), Daniel Hon (Ceo, Six to Start), Roo Reynolds (Portfolio Exec Social Media, BBC), Jo Twist (Multiplatform Channel Editor, BBC)

7:00 PM
to 8:24 PM

Luckey
15 Attendees
Location Austin Convention Ctr
About  As this verite documentary film unfolds, viewers are drawn into an intimate family struggle. Tom Luckey is coping with recent and dramatic changes in his life. A sculptor, Tom was designing a three-story-tall climbable sculpture, the masterpiece of his career building interactive art, when he fell through a window and became paralyzed below his shoulders. Determined to finish his sculpture, Tom turned to his oldest son Spencer, an architect, for help. Spencer sees an opportunity to work with his father and to reclaim his boyhood relationship, which was interrupted by divorce and remarriage. As they try to forge a working relationship from a complex father-son relationship, Tom and Spencer find themselves reeling emotionally during the first year of Tom's paralysis, making working together explosive. Family dynamics are complicated by the fact that Tom's wife, Ettie, and Spencer don't get along. Stepmother and stepson, they become Tom's primary caretakers and companions, but can barely bring themselves to interact with one another. As Tom regains strength and ambition, but not mobility, enabling his artistic work while maintaining independence and sanity becomes a tricky balance for Tom, Spencer, and Ettie. LUCKEY is a portrait of a family in crisis and one man's efforts to create a new life in the wake of a devastating accident.

9:15 PM
to 10:26 PM

Sunshine
13 Attendees
Location Austin Convention Ctr
About  It all starts with getting knocked up. An unplanned pregnancy for an unplanned girl sets off SUNSHINE, a playful, yet ultimately stirring self-portrait of an adopted woman driven to search for answers through reconnection with her biological mother. Woven together from over 10 years of super 8 and video home movies, intimate family interviews, shimmering dance sequences and stylized reenactments, SUNSHINE offers a refreshingly rare glimpse on the current day transformations taking place within our most sacred of institutions.Young, pregnant, single and unprepared, the daughter/director struggles with the incredible ironies of the family, as she struggles to raise her own daughter and understand the plight of her biological mother.
 

 

10:00 AM
to 11:00 AM

Brand Noir: Crafting a Who-Why-How Dunnit
88 Attendees
Location Austin Convention Ctr
About  When defining or refining a brand strategy, crafting the story can actually be your most effective, efficient and engaging strategy development tool. It's an approach that has helped companines large and small (from Coca-Cola to NASCO)by creating stimulating and memorable brand positions in a high-energy, collaborative environment.
Speaker Info  Charles Sayers (Dir Global Mktg, Sapient)

10:00 AM
to 11:00 AM

Cloud Computing: Defending the Undefinable
180 Attendees
Location Austin Convention Ctr
About  The brave new world of cloud computing is radically changing how we build web applications. What is a platform, what is a service, and how will the future of web applications be built? More importantly, how do these various clouds compare, and what do the differences mean? Are they ready for your world-rockin' startup? In this panel, we'll get nerdy with technical details, you'll yell at us, and we'll argue why your app should already be in the cloud.
Speaker Info  Kevin Gibbs (Tech Lead & Mgr Google App Engine, Google App Engine), Yousef Khalidi (Distinguished Engineer, Microsoft), Werner Vogels (CTO, Amazon.com)

10:00 AM
to 11:00 AM

Collabotition: Can Companies Work With Their Competitors?
93 Attendees
Location Austin Convention Ctr
About  Costless organization of people, ideas, and information has changed how we collaborate and compete. Social media companies that might be competitors are working together to beat each other; sharing gossip, using each other's products and making the battle a bit more efficient. Will the cream rise to the top?
Speaker Info  Daisy Whitney (Reporter, TVWeek.com), Sarah Szalavitz (Founder/CEO, 7 Robot), Niko Chauls (Managing Editor, Microsoft), David Gale (EVP, MTV Networks), (Digitas/The Third Act)

10:00 AM
to 11:00 AM

Is Aristotle on Twitter?
141 Attendees
Location Austin Convention Ctr
About  We introduce a framework for understanding information overload by reflecting on and updating ancient communicative traditions. Aristotle was an information maven and Cicero a communication connoisseur. These classical communicators designed their speeches around five principles: invention, style, arrangement, memory, and delivery. Contemporary communicators build on this tradition with Web-based technologies.
Speaker Info  Jillian Sayre (University of Texas at Austin), Jim Brown (University of Texas at Austin), John Jones (University of Texas at Austin), Trish Roberts-Miller (Assoc Professor, University of Texas at Austin), William Burdette (Asst Instructor, University of Texas at Austin)

10:00 AM
to 11:00 AM

Photojournalism in 2009 and The Big Picture
109 Attendees
Location Austin Convention Ctr
About  In recent years, increased bandwidth and Flash video players have led to an explosion of video on the web - but still photography still offers a lot, especially when you can take advantage of the same bandwidth and large screen size that web video assumes. Launched in June of 2008, The Big Picture ( http://boston.com/bigpicture ) a news photo blog, has resonated with its growing audience, and the large volume of feedback points to the continuing power of still photography - the power to evoke emotions, capture iconic moments or make an event feel closer, more real than even video in some cases.
Speaker Info  Alan Taylor (Web Developer/Blogger, The Boston Globe)

10:00 AM
to 11:00 AM

Quality: The Next Online Video Opportunity
93 Attendees
Location Austin Convention Ctr
About  The days of postage-sized, stuttering, 4X3 videos are over. More content is available online than ever before which only means that consumers are also demanding better quality than ever before. Quality, not convenience, will be the new opportunity for online video and new technologies, user experience innovations and obsession over every pixel will be what separates the leaders from the followers.
Speaker Info  Eric Feng (CTO, Hulu LLC)

10:00 AM
to 11:00 AM

Rethinking the Digital Prototype
47 Attendees
Location Austin Convention Ctr
About  Video games provide an opportunity for an interactive product experience, giving users the chance to form behavioral associations with a specific product/ company, before spending a dime. Dynamic product placement within video games offers companies the chance to test user-product interactions across a variety of contexts not always possible in reality.
Speaker Info  Scott Nazarian (Aux Agency), Joshua Bloom (Sr Technologist, Frog Design Inc), Brenda Laurel (Prof & Chair Grad Design, California College of the Arts), Jane Pinckard (Business Dev Analyst, Foundation 9 Entertainment), David White (Technorati)

10:00 AM
to 11:00 AM

Smoke and Mirrors - The Art of Visual FX
24 Attendees
Location Austin Convention Ctr
About  A discussion about how to maximize the impact of your film experience through a strategic design process. How can you guarantee your audience's immersion into your film from top to bottom? From title cards to marketing materials, the fundamentals of your graphic design can enhance all aspects of your filmmaking process, using the various elements to consistently convey the tone and aesthetic of your project.

10:00 AM
to 11:00 AM

The State of the Internet Memescape: 2008-10
137 Attendees
Location Austin Convention Ctr
About  Whether it's Weezer's 'Pork and Beans' or LOLCat ubiquity, the internet memescape is getting enormously bigger and badder. This talk will assess current trends in internet culture and discuss how changes in the software and hardware environment will alter the construction, spread and evolution of online memes into the future.
Speaker Info  Tim Hwang (ROFLCon)

10:30 AM
to 11:00 AM

Live Graphics Nightly
27 Attendees
Location Austin Convention Ctr
About  "Vizrappers are throwing beam on the walls of the 'hood." Amoeba Man, the Mexican Lightning Crew, Sal the Shooter, and Big Ed are all down at Veli's, a funky little graphics bar underneath the freeway in West Oakland. Vizrappers and other real-time visual artists have come to make magic on the big screen with a beam of light. Some chase fame, some chase fortune, and some just want the sweet thrill of slinging pixels for a live audience. Welcome to the world ofperforming graphics as vividly portrayed in Lakin's novel, LIVE GRAPHICS NIGHTLY.
Speaker Info  Fred Lakin (The Performing Graphics Company)

11:00 AM
to 12:00 PM

A Conversation with Michael Penn
31 Attendees
Location Austin Convention Ctr
About  This session, hosted by BMI, will take a look at the musician's relationship with cinema, from composing original scores (Boogie Nights, The Anniversary Party, The Last Kiss, American Teen, Sunshine Cleaning, That Evening Son) to on camera appearances and song placements. It will also explore his career as a songwriter/recording artist (hit song 'No Myth') and include a look at his interest in Second Life as a new platform for music.
Speaker Info  Doreen Ringer-Ross (VP Film/TV Rels, BMI), Michael Penn (Michael Penn)
Tags  film panel

11:00 AM
to 12:30 PM

Mentors: Producers
6 Attendees
Location Austin Convention Ctr
About  What secrets does the producer hold, from pre-production to distribution? Learn some of the ways to perfect the relationship between "producer" and "production."

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Anish Savjani (Producer, Alexander the Last), Kathy Rivkin (Assoc Dir A&R, Rhino Entertainment), Justin Barber (Producer, Medicine For Melancholy), Howard Gertler (Producer, Process), Liz Rosenthal (Founder & Mgr Dir, Power to the Pixel)
Tags  film panel

11:00 AM
to 12:00 PM

Mini-Meeting: Texas Filmmaker Production Fund
4 Attendees
Location Austin Convention Ctr
About  Since 1996, the Austin Film Society's Texas Filmmakers' Production Fund has supported Texas filmmakers by giving out $930,000 in cash, goods and services to 265 film and video projects. The deadline for the 2009 cycle is June 1st and if you are a filmmaker who has resided in Texas for at least one year, you are eligible to apply for up to $25,000 in funding for your project. At this workshop, the Austin Film Society's Director of Artist Services will take you through the application process step-by-step.
Speaker Info  Bryan Poyser (Dir of Artists Svcs, Austin Film Society), Miguel Alvarez (Estebandio Films)
Tags  film panel

11:00 AM
to 11:30 AM

Neuro Web Design: What Makes Them Click?
151 Attendees
Location Austin Convention Ctr
About  Why do people decide to buy a product online? Register at your web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision-making, and neuroscience to the design of web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design web sites that encourage users to click. Neuro Web Design is scientific, yet you'll find it accessible and easy to read. Apply the examples in this book, and you'll be able to dramatically increase the effectiveness of your web site.
Speaker Info  Susan Weinschenk (Author, )

11:00 AM
to 12:00 PM

Observe and Report: A Case Study - A Man and His Gun
42 Attendees
Location Austin Convention Ctr
About  One of our most eagerly anticipated premieres, Observe and Report, gets the panel treatment as we welcome director Jody Hill, producer Donald Deline, and actors Seth Rogen, Anna Faris and Michael Pena for a special session moderated by Film Critic Elvis Mitchell. Get the inside track on the art of great timing, and find our what comedy in the trenches is really like in what is sure to be a lively, sparkling exchange.
Speaker Info  Elvis Mitchell (Film Critic, NPR), Seth Rogen (Observe and Report), Anna Faris (Observe and Report), Michael Pena (Observe and Report), Jody Hill (Observe and Report)
Tags  film panel

11:30 AM
to 12:55 PM

New World Order
32 Attendees
Location Austin Convention Ctr
About  New World Order is a documentary about conspiracy theorists. The film is a behind the scenes look at the underground anti-globalist movement. This growing movement targets the annual Bilderberg conference, and the 9/11 attacks as focal points in the alleged global conspiracy.
Alex Jones, a celebrity radio host, and underground cult hero, is the main character of the film. The film chronicles Alex (of Waking Life and A Scanner Darkly), and four other conspiracy theorists, on their ceaseless quests to expose the 'massive global conspiracy' that they believe threatens the future of humanity.

11:30 AM
to 12:30 PM

Beyond Apple TV: Next-Generation Systems for Acquiring Content
98 Attendees
Location Austin Convention Ctr
About  Products like Apple TV and Roku's Netflix Player are fairly recent examples of cutting-edge IPTV developments. As IPTV trends toward increased adoption, similar products must help fuel the market. This technical session will discuss requirements and challenges for building next-generation IPTV systems and services using both off-the-shelf and customized components.
Speaker Info  Richard Bullwinkle (Chief Evangelist, Macrovision), Colin Dixon (Practice Mgr Broadband Video, The Diffusion Group), (CEO, i.TV), (EVP Innovations, Initiative), (Director of FIDM Digital, FIDM)

11:30 AM
to 12:30 PM

Building Strong Online Communities
279 Attendees
Location Austin Convention Ctr
About  Many start blogs and social networking sites, but few build vibrant, self-sustaining communities. This panel explores some of the most successful ventures that grew independently and continue to grow today. Lessons learned, plans for the future will be discussed along with some best practices for those who seek to develop true communities.
Speaker Info  Ken Fisher (Editor-in-Chief, Ars Technica), Alexis Ohanian (Prod Mgr of Awesome, reddit.com), Drew Curtis (The Member, Fark.com), Erin Kotecki Vest (BlogHer Inc)

11:30 AM
to 12:30 PM

Delicious Tech for Localism: Sustainable Food 2.0
54 Attendees
Location Austin Convention Ctr
About  Nonprofits and social entrepreneurs are making access to sustainable food easier with shortcodes, social networks, advocacy tools, and location-based platforms. The founder ofFarmsreach will share her vision for this web platform for local, sustainable food. We'll discuss the evolution of Monterey Bay Aquarium's Seafood Watch to mobile access, and the recent launch of their iPhone app. The advocacy work of the American Farmland Trust will be covered, including some surprises about SEM. We'll share how the Sierra Club's global warming social network Climate Crossroads is using food to engage users in a challenging issue.
Speaker Info  Rachel Weidinger (Mktg Dir & Sr Consultant, Common Knowledge), Humberto Kam (Sr Mgr Online Communications, Monterey Bay Aquarium), Andrew MacRae (Get Involved), Melanie Cheng (Founder, FarmsReach.com), (Pres, Common Knowledge)

11:30 AM
to 12:30 PM

Designers and Developers: Why Can't We All Just Get Along?
218 Attendees
Location Austin Convention Ctr
About  Often times designers and developers' relationships are contentious. Designers want features that would require two Googles to run and developers want features that nobody but the nerdiest of the nerds would care about. This panel will showcase some of the top designers and developers who have worked through their differences and feel they're making better products as a result. Sometimes designers know users' needs best and sometimes developers can enhance a feature with their innate understanding of the system. Knowing this, why can't we all just get along?
Speaker Info  Chris Lea (Lead Architect, Media Temple/Virb), Liz Danzico (The School of Visual Arts), Ryan Sims (Lead Designer, Virb), Joe Stump (Lead Architect, Digg), Daniel Burka (Creative Dir, Digg/Pownce), Andy Beaumont (UX Dir, Flutter + Wow), Rob Corradi (Creative Dir, NeonState)

11:30 AM
to 12:30 PM

Digital Tsunami: Breaking News at Breakneck Speeds
63 Attendees
Location Austin Convention Ctr
About  The news about the earthquakes in China broke on Twitter. A fake email from Apple posted on a blog sent the stock tumbling 5% in twenty minutes. How is the modern media landscape affecting crisis, both humanitarian and for major brands? Discuss with those enabling it and victimized by it.
Speaker Info  Peter Imbres (SVP of Digital Media, Hill and Knowlton), Andy Carvin (Social Media Strategist, NPR), Alex de Carvalho (Co-Founder, StartPR), Scott Monty (Global Digital & Multimedia Communications Manager, Ford Motor Company)

11:30 AM
to 12:30 PM

Getting Things Done the Simple Way
184 Attendees
Location Austin Convention Ctr
About  There are dozens of applications promising to help you get things done. But most are complex and proprietary, better adapted for fiddling than actually working. Learn how to apply David Allen's "Getting Things Done" using plain text, paper, and the email and calendar you are already using.
Speaker Info  John Zeratsky (User Experience Designer, Google)

11:30 AM
to 12:30 PM

Happiness (or Not) In Startups
60 Attendees
Location Austin Convention Ctr
About  All this talk about having a creative workspace, a nice boss etc. Should you be happy at your startup job, or should you work until you fail or succeed? Intrinsically, shouldn't your days after a startup be the happiness you are working so hard for?
Speaker Info  Andrew Hyde (Community Dir, TechStars), (heathercapri.com)

11:30 AM
to 12:30 PM

Killing Us Softly: The Failure of Technology in Health Care
33 Attendees
Location Austin Convention Ctr
About  It's a feature not a bug, health and well-being are social and communal while our technology in this space is sterile and mechanical. How do we bring health technology into our communities.
Speaker Info  (Eliza)

11:30 AM
to 12:30 PM

Models For Real Agency Integration
45 Attendees
Location Austin Convention Ctr
About  Creating effective integration is the biggest challenge agencies face today. There are lots of approaches but which one is best? Should you have separate online and offline departments? Should everyone be responsible for being experts in both? This panel will discuss real life pros and cons of each.
Speaker Info  Pete Lerma (Principal, Click Here/The Richards Group)

11:30 AM
to 12:30 PM

Non-Profits: Be the Web You Wish to See!
39 Attendees
Location Austin Convention Ctr
About  You've got your non-profit on the Internet, but how do you get the Internet into your non-profit? Learn real-world strategies straight from organizations that have made their websites a tool for accomplishing their mission, not just an interactive brochure, and how to enact those strategies when you're the only one who comes to SXSW.
Speaker Info  Stanley Jones (Diligent Creative)

11:30 AM
to 12:00 PM

Obsessive Branding Disorder
64 Attendees
Location Austin Convention Ctr
About  A successful brand creates a positive association in a customer's mind, sells a promise, and tells a story about who we are. The virtues of creating brand identity to attract product sales have been acknowledged for decades. But branding?once considered a helpful, rather than necessary, flourish?has assumed status in today's world as a key ingredient to winning business. America pours upwards of $300 billion dollars into branding every year. On any given day, each of us is bombarded by between 3,000 and 5,000 ads. In myriad ways, we are subtly branded through every chapter of our lives: by the clothes whose logos we complacently sport, by the music we listen to, by the beverages we drink and the food we eat, by the books we read, even by the neighborhoods in which we choose to live. With hundreds of new products arriving on retail shelves every day, and the rise of cheaper foreign brands and the house brands of mega-stores like Target and Wal-Mart, American companies are increasingly resorting to image overhauls to attract customers in lieu of improvements to product quality or functionality. Identity, in a sea of nearly indistinguishable items, is more important than ever before. Yet while innovative packaging commands attention, it often does so at considerable cost to the businesses and consumers responsible for fueling an industry of shape-shifting. In his trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles. In a landscape punctuated by brand churches and tribes, Conley lifts the veil on an unchecked phenomenon and requires us to consider the grave ramifications of our branded world. As hilarious as it is frightening, OBD: Obsessive Branding Disorder skillfully reexamines our buying habits to illustrate the chilling impact of the industry masterminds responsible for capturing our attention and seducing us to buy?at any cost.
Speaker Info  Lucas Conley (Journalist, Hostel Ventures)

11:30 AM
to 12:30 PM

Social Gamers: Away From the Keyboard
50 Attendees
Location Austin Convention Ctr
About  Online social networking sites are filled with data, content that can be used to feed rich and entertaining games. What can happen when we leave the computer behind and move gameplay into the real world? Our panel will explore technologies and methods that allow us to step away from the keyboard and create social games that work within the physical world.
Speaker Info  Dennis Crowley (foursquare), Adam Simon (Creative Dir/Co-Founder, Socialbomb), Daniel Soltis (Interaction Designer, Tinker.it!), Kevin Slavin (Managing Dir, Area/Code Games), Bret Terrill (Dir of Business Dev, Zynga)

11:30 AM
to 12:30 PM

The Future of Visual Storytelling is Interactive -- Or Is It?
111 Attendees
Location Austin Convention Ctr
About  There is no question that the way people consume content has fundamentally changed over the last several years. Whether online, on mobile phones, DVD or in physical spaces, the way we tell stories is also changing. What is the future of telling visual stories, with the reality of shorter attention spans, clickable culture and evolving technology that enables new ways to display and interact with cinematic content and narrative. This panel will explore the opportunities, challenges, technical and usability issues and whether any one actually cares about interactive films.
Speaker Info  Victoria Ha (Producer, Stitch Media Inc), James Milward (Exec Producer, Secret Location), Mark Pytlik (Head of Digital, Stink Digital), Phil Stuart (Creative Dir, Preloaded), Rick Webb (COO, Barbarian Group)

11:30 AM
to 12:30 PM

UR Blog Sux and Print is Dead
160 Attendees
Location Austin Convention Ctr
About  How to make the most of your blog's "overnight success" (get a book deal! quit your day job!) without letting anonymous commenters make you hate yourself in the process.
Speaker Info  Ben Huh (CEO, I Can Has Cheezburger?), Christian Lander (Writer, Stuff White People Like), Kerry Miller (passiveaggressivenotes.com), Heather Armstrong (Pres, Blurbodoocery Inc), Ana Marie Cox (Natl Correspondent, Air America)

11:30 AM
to 12:30 PM

Welcome to Your Posthuman Future
101 Attendees
Location Austin Convention Ctr
About  Prepare to jack in to your smarter, faster, happier you. Join us for the launch and demo of the first consumer neural implant, with stunning demonstrations of a mainstream brain-computer interface used in situations ranging from shopping, dating, gaming, driving and business negotiations. [A fictitious product launch, this session offers mind-altering insights to interface designers, entrepreneurs and technologists alike]
Speaker Info  Thor Muller (CEO, Get Satisfaction Inc)

12:00 PM
to 12:30 PM

Universal Design for Web Applications: Web Applications That Reach Everyone
99 Attendees
Location Austin Convention Ctr
About  Universal Design for Web Applications teaches you how to build websites that are more accessible to people with disabilities and explains why doing so is good business. It takes more work up front, but the potential payoff is huge -- especially when mobile users need to access your sites. You'll discover how to use standards-based web technologies to develop applications for a wide range of users and a variety of devices, including the mobile Web.
Speaker Info  Wendy Chisholm (UW/Indie), (Accessibility Engineer, Adobe)

12:30 PM
to 1:00 PM

The Sheikh's Batmobile; In Pursuit of American Pop Culture in the Muslim World
42 Attendees
Location Austin Convention Ctr
About  In The Sheikh?s Batmobile, pop-cultural commentator Richard Poplak sets out on an unusual two-year odyssey. His mission is to see what becomes of his, and North America?s, obsessions -- pop songs and sitcoms, Hollywood movies and shoot-em-up video games, muscle cars and punk music -- when they make their way into the Muslim world. Over the course of his journey, Poplak is body slammed by WWE fans in Afghanistan, hangs out with hip-hop artists in Palestine, head bangs to heavy metal in Cairo, investigates an Arabized version of The Simpsons in Dubai, discovers a world of extreme makeovers in Beirut, bowls with the chief of police in small-town Kazakhstan, and encounters a mysterious Texan building rocket-propelled batmobiles for a clientele of sheikhs. With uproarious humour and keen cultural insight, The Sheikh?s Batmobile asks some vital questions: How is American pop culture consumed and reinterpreted in the Muslim world? Does it change the way they see us, and themselves? And can it bridge the vast differences that are tearing our world apart? See www.sheikhsbatmobile.com
Speaker Info  Richard Poplak (Writer, Penguin Publishing)

1:00 PM
to 2:00 PM

A Conversation with Richard Linklater & Todd Haynes
113 Attendees
Location Austin Convention Ctr
About  Writer/directors Todd Haynes and Richard Linklater hardly require introduction. As two of modern cinema's great standard-bearers, they've spent the last couple of decades forging filmographies as aesthetically rich as they are thematically diverse. Join us at SXSW Film Conference to witness a rare discussion between these fierce independents as they discuss their influences, inspirations, their innate sensitivity to actors, and their working methods; both within and outside the system. We can't wait, and hope you can't either!
Speaker Info  Richard Linklater (Detour Filmproduction), Todd Haynes (Killer Films)
Tags  film panel

1:00 PM
to 2:00 PM

Managing Your Expectations: Indie Film Realities
14 Attendees
Location Austin Convention Ctr
About  Money! Fame! Debt! How do you define indie success and is it worth it? If you knew the realities of the independent film world would you embark on a project whose chances of traditional success are worse than winning the lottery? Join a panel of filmmakers who will bring expectations about the industry into focus, from production through distribution. Then learn how managing expectations can lead to creative solutions and success on your own terms.
Speaker Info  Chris Gore (Nerdlebrity, G4 TV/Gorelicious ), Todd Sklar (Pres, Range Life Entertainment), Ry Russo-Young (Writer/Dir, You Wont Miss Me)
Tags  film panel

1:00 PM
to 2:30 PM

Mentors: Press and Bloggers
9 Attendees
Location Austin Convention Ctr
About  As a filmmaker, the press can be your best friend or your worst nightmare. Learn how to make nice. Or, if you're an aspiring journalist, learn how to make a living.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  Alison Willmore (Online Editor, IFC), Mark Rabinowitz (Acquisitions and programming consultant, CINELAN), Joe Leydon (Correspondent/Film Critic, Variety), Mark Olsen (Correspondent, Los Angeles Times), Michael Lerman (Producer, Tiger Industry Films), Clay Smith (Texas Book Festival)
Tags  film panel

1:00 PM
to 1:30 PM

The Art of Living: Quality of Life Best Practices Revealed
99 Attendees
Location Austin Convention Ctr
About  The Art of Living is a quality of life improvement book in which accomplished, inspiring and grounded individuals share best practices on what they do to get the most out of life. Interviewees include well known types like Richard Branson, Mariel Hemingway, Tom Skerritt and Kelly Slater as well as lesser known subjects with equally interesting practices to share. The book offers an unprecedented knowledge transfer of perspectives and day-to-day practices for greater quality of life.
Speaker Info  Kit Cooper (Exec Dir, Best Life Practices Foundation)

1:30 PM
to 2:00 PM

I Was Told There'd Be Cake
71 Attendees
Location Austin Convention Ctr
About  Wry, hilarious, and profoundly genuine, this debut collection of literary essays is a celebration of fallibility and haplessness in all their glory. From despoiling an exhibit at the Natural History Museum to provoking the ire of her first boss to siccing the cops on her mysterious neighbor, Crosley can do no right despite the best of intentions-or perhaps because of them. Together, these essays create a startlingly funny and revealing portrait of a complex and utterly recognizable character that's aiming for the stars but hits the ceiling, and the inimitable city that has helped shape who she is. I Was Told There'd Be Cake introduces a strikingly original voice, chronicling the struggles and unexpected beauty of modern urban life.
Speaker Info  Sloane Crosley (Writer, Riverhead Books)

2:00 PM
to 3:16 PM

Objectified
118 Attendees
Location Austin Convention Ctr
About  Objectified is a feature-length independent documentary about industrial design. It's a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability. It's about our relationship to mass-produced objects and, by extension, the people who design them.
Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world's most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

2:00 PM
to 3:00 PM

Behind the Scenes with Mad Men on Twitter
131 Attendees
Location Austin Convention Ctr
About  How did characters from a show based in the analog 1960s fast foward to become a sensation on Twitter? Tweeters behind the profiles of Peggy Olson, Betty Draper and Roger Sterling discuss how it happened, why it happened and--most importantly-- what does it mean for the future of entertainment branding?
Speaker Info  (Partner, Supporting Characters), (Pres, Conquent), (Pres, Big Deal Productions)

2:00 PM
to 3:00 PM

Touching Me Touching You: How We Feel Technology
58 Attendees
Location Austin Convention Ctr
About  Intimate computing is bringing real touch into the virtual world. But does computer mediated touch change the users, functions, or feelings about technology? We'll be looking at interactive clothing design, philosophy and teledildonic sex and peer into the future to answer these and other questions about socially acceptable touch, and touch that brings in the money.
Speaker Info  Kevin Alderman (Ceo, Eros LLC), Yin He (Student, Simon Fraser University), Michelle Hinn (International Game Developers Association), Thecla Schiphorst (Assoc Professor, Simon Fraser University), Cory Silverberg (Author & Educator, Come As You Are/About.com)

2:00 PM
to 3:00 PM

Tuesday Keynote: Chris Anderson / Guy Kawasaki Conversation
619 Attendees
Location Austin Convention Ctr
About  In 2006, Chris Anderson introduced the concept of the Long Tail. His soon-to-be released book will talk about the power of free. Will his theories stand up to the tough questions of venture Silicon Valley venture capitalist Guy Kawasaki?
Speaker Info  Chris Anderson (Wired Magazine), Guy Kawasaki (CEO, Alltop)

3:00 PM
to 4:30 PM

Mentors: Filmmakers
3 Attendees
Location Austin Convention Ctr
About  Every filmmaker has a story to tell. Get advice, or share those stories with experienced filmmakers.

Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.
Speaker Info  David Modigliani (Producer/Dir, Crawford), Tommy Pallotta (Producer, ), Ron Mann (Sphinx Productions), Lu Lippold (Dir of Funding Programs, IFP Minnesota), Marcy Garriott (Producer, The Least of These), Nathan Zellner (Zellner Bros), (ZBi)
Tags  film panel

3:00 PM
to 4:00 PM

Surviving the Festival Circuit
14 Attendees
Location Austin Convention Ctr
About  Nowadays it seems like nearly every city has its own film festival, eager for your entry fees. Navigating the field can be a confusing, expensive, and nerve-wracking experience. Join experienced festival programmers and filmmakers for a discussion of the ups and downs of today's film festival circuit and a look forward to how new technologies and new expectations will shape the circuit in the future.
Speaker Info  Bryan Poyser (Dir of Artists Svcs, Austin Film Society), Trevor Groth (Sr Programmer/Artistic Dir, Sundance/Cinevegas), Christian Gaines (Dir of Festivals, IMDB.com), Jeff Nichols (Dir, Shotgun Stories), (Midnight Kiss Inc), Joe Swanberg (Filmmaker, Alexander the Last)
Tags  film panel

3:00 PM
to 4:00 PM

Vivid Entertainment - The Sex-Driven Market
59 Attendees
Location Austin Convention Ctr
About  For 25 years, Vivid Entertainment has not just dominated the adult film industry, it has played a major role in shaping the evolution of home distribution from VHS and DVD to Internet and Blu-ray. CEO and founder Steve Hirsch will discuss how the video distribution landscape has developed over the years and what's in store for the changing marketplace. The discussion will also address the increased mainstreaming of adult film as well as its role as a training ground for Hollywood filmmakers and professionals.
Speaker Info  Meggan Mallone (Vivid), Hanna Hilton (Vivid), Steven Hirsch (), Robert Wilonsky (Dallas Observer)
Tags  film panel

3:30 PM
to 4:30 PM

100% Time: Lessons Learned from a Self-Organized Company
105 Attendees
Location Austin Convention Ctr
About  A year ago the leaders at Meetup turned their company into a self-organized organization. Hear from two of the company's leaders on how they did it and what they've learned. What happens when employees choose for themselves what gets produced? How do cross-functional teams form to work with customers on what they feel will make the most difference? How does team formation weed out weak ideas?
Speaker Info  Andres Glusman (VP of Strategy, Meetup), Greg Whalin (CTO, Meetup)

3:30 PM
to 4:30 PM

Brave NUI World: The Fearless Future of Device Interaction
82 Attendees
Location Austin Convention Ctr
About  Designers and engineers are focusing attention on the NUI - Natural User Interface. As computing becomes more powerful and ubiquitous, ways we interact with computing will shift from classic keyboard/mouse to natural intuitive interactions. NUIs present new opportunities and challenges, as they become the next wave of computer/human interaction design.
Speaker Info  Lee Shupp (EVP, Cheskin Added Value), Kristin Alexander (Microsoft Xbox), Darren David (Pres & Technical Dir, Stimulant), Chris Schmidt (Dir, occo Design)

3:30 PM
to 4:30 PM

Collaboration or Collision: Achieving Design Studio Bliss
37 Attendees
Location Austin Convention Ctr
About  In the studio environment, where clients, egos and timelines collide, successful collaboration is easier said than done. Join the dialogue about collaborative wins and woes.
Speaker Info  Jennifer Bove (Principal, Kicker Studio), Tom Maiorana (Prinicpal, Kicker Studio)

3:30 PM
to 4:30 PM

Designing Change in America
108 Attendees
Location Austin Convention Ctr
About  The Designing Change in America panel will discuss the Obama "brand", it's birth, it's evolution, and it's rise to power. We will discuss the challenges of being in-house designers in a fast-paced political environment and how though challenges informed our process for designing and developing.
Speaker Info  John Slabyk (Art Dir, Obama for America), Scott Thomas (Design Dir New Media, Obama - SimpleScott), Alissa Walker (Gelatobaby)

3:30 PM
to 4:30 PM

From HEROES to HELLBOY: Inside Transmedia Storytelling
71 Attendees
Location Austin Convention Ctr
About  Primetime Emmy Award Winner Matt Wolf and videogame deal making luminary Keith Boesky will talk candidly about their experiences crafting and positioning transmedia content for: HELLBOY, SIMPSONS, JASON BOURNE, AFRO SAMURI, TOMB RAIDER, FALLEN, ETC. Wolf has successfully extended narrative across multiple media platforms and will share his vision of the entertainment future based on his unique experiences. Boesky has brokered many of the industry's biggest interactive entertainment deals and represents several world class game developers and high profile individuals within interactive entertainment.
Speaker Info  Matt Wolf (Double Twenty), Keith Boesky (CEO, Boesky & Company)

3:30 PM
to 4:30 PM

Is Web 2.0 Killing the Sports Business?
57 Attendees
Location Austin Convention Ctr
About  Interactive media is changing the sports experience for fans, media and sponsors alike. This panel will zero in on the "killer apps" being used by teams, leagues and sponsors to engage fans on the Web and through mobile, and will be instructive for all marketers, and digital entrepreneurs.
Speaker Info  Pat Coyle (Pres, Coyle Media Inc), Derek Eagleton (Digital Media Dir, Dallas Cowboys), Mike Levy (CEO, OPEN Sports Network Inc), Hooman Radfar (Founder/CEO, Clearspring Technologies Inc), Kevin Chou (CEO, Watercooler)

3:30 PM
to 4:30 PM

Location Location Location: The Future of Mobile Advertising
130 Attendees
Location Austin Convention Ctr
About  Most people groan at the thought of advertising on their mobile phone and rail against the idea as 24/7 marketing. But is it possible that mobile advertising could be something that consumers enjoy? the panel will explore this dichotomy, what it takes to 'get it right' in this burgeoning industry.
Speaker Info  Sam Altman (CEO, Loopt Inc), Bud Caddell (Strategist, Undercurrent), Denny Reinert (Dir IA Ad Sales, Navteq), Uwe Hook (SVP Media, Direct Partners), Tina Unterlaender (AKQA)

3:30 PM
to 4:30 PM

Nom Nom Nom: The Secrets of Successful Foodblogging
78 Attendees
Location Austin Convention Ctr
About  What does it take to build a successful food blog? From niche single-food specific blogs like Cupcakes Take the Cake to broader blogs like Midtown Lunch, we'll share the secrets of making readers hungry for more and attracting press and advertisers.
Speaker Info  Zach Brooks (Owner, Midtown Lunch), Rachel Bussel (Freelance), Cathy Erway (Not Eating Out in New York), Kalyn Denny (Blogger, Kalyn's Kitchen), Addie Broyles (Food Writer, Austin American-Statesman)

3:30 PM
to 4:30 PM

Online Comic Books: The Future of Graphic Novels?
58 Attendees
Location Austin Convention Ctr
About  Is it the limitations of paper that give the graphic novel it's strengths, since, static images on a screen seem dull by comparison to video and animation? The panel will discuss how the Comic Book industry is using online tools to rethink the medium and the meaning of "graphic novels".
Speaker Info  Jason Cranford Teague (Dir of Web Design Standards, Bright Eye Media), Richard Bruning (SVP-Creative Dir, DC Comics), Ron Richards (Sr Dir Mktg/Prod Mgmt, Revision3/iFanboy), Rivkah Rivkah (rivkah.com)

3:30 PM
to 4:30 PM

Out of the Bedroom and Into the Boardroom
46 Attendees
Location Austin Convention Ctr
About  You've enjoyed the home office life, but it's time for your web design business to grow up and get serious. Discover the top ten truths that successful businesses have learned the hard way, including ideas on office space, employees, business partners, cash flow, and staying sane.
Speaker Info  James Archer (Managing Dir, Forty), Allen Mendelsohn (VP, Plank)

3:30 PM
to 4:30 PM

Rebuilding the World with Free Everything
141 Attendees
Location Austin Convention Ctr
About  "Free" is the future of business. Steve Larsen says the world has more than 500,000 open source code bases now -- all free. That's a tall challenge for a huge pile of building material. Linux Journal presents a panel of creative hackers and business crafters to discuss constructing the future.
Speaker Info  Doc Searls (Sr Editor, Linux Journal), Katherine Druckman (Webmistress, Linux Journal), William Hurley (founder, evil genius project), Chris Anderson (Wired Magazine), Dave Taylor (filmBUZZ)

3:30 PM
to 4:30 PM

The Mobile Web for Good: Hype or Reality?
83 Attendees
Location Austin Convention Ctr
About  80% of the world will access the web first through a mobile -- what does that mean for social good? Panelists will include app developers of mobile web solutions for health, environment, economic empowerment, and social justice. Do they make a difference? Explore cases and key issues in a fast-paced and interactive session.
Speaker Info  Daniel Appelquist (Sr Tech Strategist, Vodafone ), Erica Kochi (UNICEF), Merrick Schaefer (Technical Project Mgr, UNICEF), Tatsuki Tomita (Opera Software), Katrin Verclas (Co-Founder, Mobileactive.org)

3:30 PM
to 4:30 PM

Therapy 2.0: Mental Health for Geeks
77 Attendees
Location Austin Convention Ctr
About  What can you do to stay mentally healthy in a Web 2.0 world? Come share your strategies for staying sane in the world that never really turns off. Learn self-care tips for managing work and stress. Discover how to manage social networking while keeping your boundaries intact.
Speaker Info  Thomas Roche (Writer, ), Dr Keely Kolmes ()

3:30 PM
to 4:30 PM

Too Much Text: When I Was Your Age, We Sent Email
84 Attendees
Location Austin Convention Ctr
About  The youngest generation of Internet users have relegated email to the domain of their parents and other "old people". What are the current technical challenges faced by email that threaten it surviving for another decade of use and facing a decline in adoption by new users?
Speaker Info  Jay Cuthrell (qthrul, fudge.org)

3:30 PM
to 4:30 PM

Universal by Design
Location Austin Convention Ctr
About  Good designers and developers strive to create intuitive, supportive interfaces that allow people to discover information independently and use products efficiently. Accessibility for the disabled, if considered, is most often an afterthought and sometimes dismissed as "too hard" or "too boring." In this session, James will demonstrate through numerous examples how accessible, universal design benefits not only those with disabilities, but society at large, enabled or disabled? everyone.
Speaker Info  James Craig (Apple Inc)

4:30 PM
to 6:00 PM

We Live in Public
38 Attendees
Location Austin Convention Ctr
About  On the 40th anniversary of the Internet, WE LIVE IN PUBLIC tells the story of the effect the web is having on our society as seen through the eyes of 'the greatest Internet pioneer you've never heard of', visionary Josh Harris. Award-winning director, Ondi Timoner ('DIG!'), documented his tumultuous life for more than a decade, to create a riveting, cautionary tale of what to expect as the virtual world inevitably takes control of our lives. Josh Harris, often called the 'Warhol of the Web' through the infamous dot.com boom of the 1990's, founded Pseudo.com, the first Internet television network and created his vision of the future, an underground bunker in NYC where 100 people lived together on camera for 30 days over the millennium.

5:00 PM
to 6:00 PM

Are Virtual Worlds a Refuge from the Recession?
20 Attendees
Location Austin Convention Ctr
About  Virtual worlds could be recession-proof because the economy won't change the fundamental desire users have to evolve their identities and express themselves creatively. Virtual worlds allow this in ways never before possible. Some claim that virtual worlds are in a recession, based on low currency spending and falling hours spent.
Speaker Info  Lauren Bigelow (GM & SVP Mktg WeeWorld Inc, WeeWorld), Maura Welch (Dir Mktg & Content, WeeWorld)

5:00 PM
to 6:00 PM

Building A Career In The Adult Internet Industry
52 Attendees
Location Austin Convention Ctr
About  Have you ever desired an exciting career where you can work from home? Do you enjoy adult material? Would you like to channel your knowledge of the Internet into creating a salary for yourself? Then this introductory panel led by two adult industry executives with a combined 20+ years experience may just be what you need.
Speaker Info  Connor Young (Pres, YNOT Network), Jay Andrew (Cybernet Expo)

5:00 PM
to 6:00 PM

Comics on Handhelds: Taking Webcomics Mobile
45 Attendees
Location Austin Convention Ctr
About  Comics are evolving right off the printed page into an online medium all its own; what do new mobile hardware platforms mean for online/digital comics? Acclaimed webcomics creators discuss what portability means to expanding your readership, creating new business models and exploring new global distribution channels.
Speaker Info  Dan Goldman (Lobe Tickler, dangoldmandotnet), Molly Crabapple (Founder, Dr Sketchy's Anti-Art School), Douglas Edwards (CEO, UCLICK), Dave Bort (Staff Software Engineer, Google/Android), Rantz Hoseley (CEO, the LongBox Group), Richard Stevens (Cartoonist/Publisher/Merchandiser, Diesel Sweeties)

5:00 PM
to 6:00 PM

Democracy, Design, and the Future of Work
69 Attendees
Location Austin Convention Ctr
About  In the new world of work, highly successful organizations are operating on the principles of democracy and freedom rather than fear and control. This session will explore the 10 principles of democratic design and present select best practices of companies on the WorldBlu List of Most Democratic Workplaces.
Speaker Info  Traci Fenton (Founder + CEO, WorldBlu)

5:00 PM
to 6:00 PM

From Blog to Book Deal: How-To
95 Attendees
Location Austin Convention Ctr
About  Is traditional publishing dead? Apparently not, as many bloggers are landing book deals that extend and enhance their online work. Learn the ins and outs from bloggers who have done it including how to shape a coherent book from tons of posts and involve your readers in your writing.
Speaker Info  Pamela Slim (Escape from Cubicle Nation), Hugh MacLeod (Cartoonist, gapingvoid.com), Stephanie Klein (Author, Greek Tragedy at stephanieklein.com), Kate Lee (literary agent, ICM), Guy Kawasaki (CEO, Alltop)

5:00 PM
to 6:00 PM

From Framing Shots to Pushing Pixels: Crossing Between Film and Video Games
30 Attendees
Location Austin Convention Ctr
About  As the line blurs between film and games, so do the production roles. How do filmmakers translate their skills to game development and vice versa?
Speaker Info  Rodney Gibbs (Studio Head, Fizz Factor), Mark Bristol (Writer/Dir, Staticline Productions)

5:00 PM
to 6:00 PM

Mobile Ubiquitous Banking and the Future of Money
64 Attendees
Location Austin Convention Ctr
About  Nearly half the world's population now has a mobile device and more than a thousand cell phones are being activated every minute. The ubiquity of mobile devices will make new services available to billions of people worldwide who have not had access to traditional banks or credit cards. In developing countries such as Kenya - where nearly 80% of the population is excluded from the formal financial sector - text messaging is being used to transfer money to friends and family living in other countries. Moreover, new forms of currency are being created - trading cell phone minutes for goods and services, for example. This panel will explore the challenges and opportunities as banks go mobile, and how the revolution in mobile financial services will change the way we think about money.
Speaker Info  Tom Limongello (Sr Dir Business Dev, Crisp Wireless), Sacha Tueni (Group Mktg Mgr Social Networks & Strategy, Vodafone ), Ajay Revels (Design Researcher, Politemachines), Guillaume Lebleu (Sr Principal Systems Architect, Diebold Inc), Kyle Outlaw (Sr Information Architect, Razorfish), Katherine Maher (UNICEF)

5:00 PM
to 6:00 PM

Posse Blogging: Never Blog Alone
40 Attendees
Location Austin Convention Ctr
About  The thrills and tribulations of co-blogging. What's it like riding herd with other bloggers? This panel of gritty bloggers discuss there experience blogging together on the same topic, but separately on their own blog. Be prepared for a shootout at the blog corral as these blog slingers agree and disagree.
Speaker Info  Becky Carroll (Pres/Founder, Petra Consulting Group), Jay Ehret (Mktg Mercenary, The Marketing Spot)

5:00 PM
to 6:00 PM

Rawking SXSW Year Round: Staying Inspired
134 Attendees
Location Austin Convention Ctr
About  Tips and techniques on how to brings the energy and enthusiasm of SXSW to your professional pursuits and personal life throughout the year.
Speaker Info  Kevin Smokler (Chief Evangelist, BookTour.com), Silona Bonewald (Founder, League of Technical Voters), Corey Denis (reapandsow), Kevin Lawver (Chief Architect, Music Intelligence Solutions), Clarence Smith Jr (Do You KNOW Clarence?)

5:00 PM
to 6:00 PM

The Convergence of High-End Design, Fashion and Technology
78 Attendees
Location Austin Convention Ctr
About  Fashion expresses personal identity. As consumer electronics become everyday accessories -- not just functional tools -- high-end designers and vendors are teaming to offer style-conscious consumers trendsetting products. This panel will feature a look at the new generation of personal devices defined and differentiated by their unique style and design.
Speaker Info  Cristina Sanz (VP Mktg Group, Parrot SA), Reena Jana (Innovation Editor, BusinessWeek), Alison Lewis (New School University), Karen Meena (Ron Robinson Inc), Christina Warren (Asst Lead Blogger, Download Squad/Weblogs Inc)

5:00 PM
to 6:00 PM

Using GPS & Location to Enhance Social Networking
182 Attendees
Location Austin Convention Ctr
About  First there were social networks, and then there were location-based social networks, and now GPS and navigation-enhanced mobile social networks. This panel will explore how these emerging platforms integrate with existing social networks (facebook, twitter, etc), leverage GPS navigation functionality, and take location-aware social networking to the next level.
Speaker Info  Tom Marchioro (LBS Architect, Garmin International), Daniel Gilmartin (VP Mktg, ULocate Communications), Thor Johnson (SVP Media Markets, GyPSii), Martin May (Founder, Brightkite), John Adams (Operations, Twitter Inc), Bryan Jones (CEO, Mobile Blasts Inc)

5:00 PM
to 6:00 PM

Who Will Check My Email After I Die?
100 Attendees
Location Austin Convention Ctr
About  Ever wondered what will happen to your digital existence after you die? E-mail, images, domain names, social networking content - do you want to leave it behind, "bequeath" it, or delete it? Come discuss legal, technical, and philosophical issues that will define your death and your digital afterlife.
Speaker Info  John Romano (Sr Web Developer , Capstrat), Matt Ludwig (Creative Dir/Experience Design, mLdesign)

8:00 PM
to 9:00 PM

SXSW Film Awards
52 Attendees
Location Austin Convention Ctr
About  Celebrate SXSW 2009's brightest stars! The '09 Film Awards will be emceed by Austin's own, Jimmie Roulette, who's performed on Comedy Central's Premium Blend and the HBO Comedy Festival in Las Vegas. This year's Film Awards is sure to be unlike any other.

10:00 PM
to 11:30 PM

Saint Misbehavin': The Wavy Gravy Movie
11 Attendees
Location Austin Convention Ctr
About  Saint Misbehavin' reveals the true story of cultural phenomenon Wavy Gravy Ð a man whose commitment to making the world a better place has never wavered. We experience the impact one person can have and connect to the hope that each one of us can make a difference while keeping our sense of humor.Wavy Gravy is known as the MC of the Woodstock Festival, a hippie icon, clown, and even a Ben & Jerry's ice cream flavor. In Saint Misbehavin' we meet a true servant to humanity who carries his message through humor, compassion and a song he sings, called "Basic Human Needs".Saint Misbehavin' weaves together intimate verité footage, reflections from an array of cultural and counter-cultural peers, and never-before-seen archival footage to tell a story that is bigger than the man himself.
 

 

11:30 AM
to 12:41 PM

Monsters From The Id
18 Attendees
Location Austin Convention Ctr
About  The 1950's was an idealistic time in American History. It was also the Atomic Age where new technology promised to both save humanity as well as destroy it. All of these factors gave birth to the most prolific genres in film history, 1950's Sci-Fi Cinema. More then just little green men, 50's Sci-fi Cinema provided inspiration for the generation who achieved one of the greatest accomplishments of mankind; Spaceflight. Monsters From The Id weaves the intersecting themes of over 30 films in order to tell the untold story of the Modern Scientist and his role in inspiring a nation. The film continues to explore the psychological and cultural impact of 50's Sci-Fi cinema in America and asks, 'where is science inspiration found today?'

12:00 PM
to 1:15 PM

Annoying Things That Bands Do
47 Attendees
Location Austin Convention Ctr
About  Musicians can do the dumbest things when it comes to booking and promoting shows. Venue owners find fault and point out mistakes in a caring fashion. This panel was inspired by a list from the late St. Louis club, the Creepy Crawl.
Speaker Info  Cindy Barber (Co-owner, Beachland Ballroom and Tavern), Jack McFadden (Talent Buyer/Owner, The Bell House/Union Hall), Katie Tuten (Owner/Talent Buyer, Hideout), Tim Tuten (Owner/Booking Agent, Hideout)

12:00 PM
to 1:15 PM

BBQ The Texas Way
32 Attendees
Location Austin Convention Ctr
About  Celebrated in story, song and legend, Texas barbecue is clearly state of the art when it comes to smoked meat traditions. Your beefy sojourn begins here.
Speaker Info  Wyatt McSpadden (Owner, McSpadden Photography), John Morthland (), Davia Nelson (Kitchen Sisters), Joe Nick Patoski (), Rick Schmidt (Owner, Kreuz Market), Nikki Silva (Kitchen Sisters), Robb Walsh (Writer, Houston Press)

12:00 PM
to 1:00 PM

Crash Course #1: Recording
23 Attendees
Location Austin Convention Ctr
About  Recording demos at home is easier than ever. What programs and gear are best suited for the home studio? And when is it wise to work in a professional studio?
Speaker Info  (Public HiFi), Craig Schumacher (Owner, WaveLab Recording Studio), Stuart Sullivan (Producer/Owner, Wire Recording Studio)

12:00 PM
to 1:15 PM

Green Track #1: Sustainability and Greening
17 Attendees
Location Austin Convention Ctr
About  It's not easy being green in the music business, but these experts are great examples of how it can be done. Learn what steps you can take to not only save money by going green, but to also make the planet a better place in the process.
Speaker Info  Brian Allenby (GM, Reverb Rock), Chris Baumgartner (Lifestyle Marketer & Sustainability Consultant, MusicMatters/Smart), Mike Jbara (EVP/COO, Warner Music Group), Joseph Malki (CBDO, Seven Star Inc), Ryan Mintz (Owner, The Green Musician)

12:00 PM
to 1:15 PM

Quickies #1: Promotions, Publicity, and Press
53 Attendees
Location Austin Convention Ctr
About  Need to get the word out? Meet representatives from the three Ps: Promotions, Publicity, and Press. Learn how coverage works, and what press outlets are vital in creating the buzz.
Speaker Info  Nick Baily (Dir of Pub, Shore Fire Media), Bev Chin (Chef De Cuisine, Scorch Marketing), Keith Hagan (VP/GM, PFA), Regina Joskow (VP Pub, The Verve Music Group), Whitney Pastorek (Sr Writer, Entertainment Weekly), Mark Pucci (Pres, Mark Pucci Media), Howard Wuelfing (Owner, Howlin' Wuelf Media Inc)

1:00 PM
to 2:00 PM

Crash Course #2: Management
35 Attendees
Location Austin Convention Ctr
About  When preparing to employ a manager, be sure you know what to expect at the outset of the relationship. Just like in weapons inspections, you'll need to trust and verify.
Speaker Info  Scott Booker (CEO, ACM@UCO), RJ Guha (Pres, Kindling Music)

1:30 PM
to 2:45 PM

Artist as Entrepreneur
59 Attendees
Location Austin Convention Ctr
About  Talent does not ensure financial stability. Can artists benefit by adopting strategies of self-made mavericks? What tools are artist/entrepreneurs using? Little Richard reminds artists to sign their own checks. How else can artists take care of business?
Speaker Info  Raphael Domalik (CEO, Sovereign Entertainment), Adam Lewis (Planetary), Panos Panay (Founder/CEO, Sonicbids), Jeff Price (CEO, TuneCore), Matt Rosoff (Blogger, CNET Blog Network), Rachael Sage (Artist/Pres, MPress Records), Derek Sivers (MuckWork)

1:30 PM
to 2:45 PM

Green Track #2: Making a Green Album
15 Attendees
Location Austin Convention Ctr
About  What does it take to make a truly earth-friendly record? Explore the process, from recording to the final product.
Speaker Info  Stephen Glicken (COO Pres, Green Owl Records), Frank Mauceri (Pres, Smog Veil Records), Iliana Pena (Dir Conservation Education, National Audubon Society)

1:30 PM
to 3:00 PM

Mentor Session 1
16 Attendees
Location Austin Convention Ctr
About  Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in fifteen-minute increments. You can only sign up for sessions on the day that they are held.
Speaker Info  Roggie Baer (Owner/Agent, Rajiworld Tour Consultants), Valerie Denn (Owner/Agent, Val Denn Agency), Nancy Fly (Pres, The Nancy Fly Agency), Sara Hickman (Owner, Sleeveless Records), Ken Irwin (Owner/A&R, Rounder Records), Wayne Nagel (Tour Mgr, CCR), Al Verik (Ops Mgr, A2IM)

2:00 PM
to 3:35 PM

Died Young, Stayed Pretty
33 Attendees
Location Austin Convention Ctr
About  Died Young Stayed Pretty is the first feature documentary to take a candid look at the renaissance of North America's underground indie-rock poster movement spurred on by the launch of Gigposters.com. Picking up where punk left off, DYSP reveals a new breed of counter-culturists; artists that set out to destroy the mainstream through their controversial & intensely visceral design work. Yaghoobian travels across US & Canada to offer a look into to the world of some of the giants of this modern subculture who have worked on posters for groups like Arcade Fire, Radiohead, Sonic Youth, and the list goes on. Under the guise of advertising for rocks shows, these unheralded masters of the silkscreen carry on public discourses that range from hot button political issues to lewd inside jokes.

2:00 PM
to 3:00 PM

Crash Course #3: Getting Gigs
30 Attendees
Location Austin Convention Ctr
About  The issue preoccupies new artists - where to play, how often to play, how to promote the gig, and how to engage the audience.
Speaker Info  Rosanne Burrus (Deputy, Armed Forces Entertainment), Matt Hickey (High Road Touring), Jackie Nalpant (Paradigm Agency), John Pantle (Sr Agent, United Talent Agency)

3:00 PM
to 4:00 PM

Crash Course #4: Online Resources
31 Attendees
Location Austin Convention Ctr
About  Scores of online companies offer services to the musician. Which ones are most effective? Can you over-expose your band online?
Speaker Info  Jordan Glazier (CEO, Eventful Inc), Adam Ritchie (Communications, Sonicbids)

3:00 PM
to 4:15 PM

Demo Listening 1
12 Attendees
Location Austin Convention Ctr
About  Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job.
Speaker Info  Sam Shah (Partner, General Public Management), Danny Zook (CEO, Alien Music Services)

3:00 PM
to 4:15 PM

Green Track #3: British Innovations
8 Attendees
Location Austin Convention Ctr
About  The UK faced issues of scarcity and global interdependence earlier than us Yanks. What initiatives have proved successful and relevant to the music industry?
Speaker Info  Matt Booth (Dir, Bristol Music Foundation), Karen Emanuel (MD, Key Production), Una Johnston (UK + Ireland Mgr Environmental Consultant, SXSW Europe), (Oya Festival), Tanner Watt (Assoc Dir, Sustainable Biodiesel Alliance)

3:00 PM
to 4:15 PM

Licensing for Unsigned Bands
45 Attendees
Location Austin Convention Ctr
About  Major label record contracts and music publishing deals are no longer prerequisites to having music licensed into high profile projects. The unsigned band can also get its music into film/TV, soundtracks, TV ads, merchandise, and video games with a good dose of talent and an even larger dose of tenacity. This panel provides practical music placement advice to the independent artist and discusses how music licensing generates good income, builds great relationships, and maintains career momentum to keep you in the game.
Speaker Info  Joe Cuello (VP of Creative Music Integration, MTV), Katrina McMullan (Sr Counsel Music & Ent, Mattel Inc), Brian McNelis (Sr VP Music & Soundtracks/Records, Lakeshore Records), Eric Speck (A&R Dir, Mercury Records/Island Def Jam), Beth Urdang (Music Supervisor, Agoraphone)

3:00 PM
to 4:30 PM

Mentor Session 2
9 Attendees
Location Austin Convention Ctr
About  Mentor Sessions provide an opportunity to receive personalized input more directly than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in fifteen-minute increments. You can only sign up for sessions on the day that they are held.
Speaker Info  Rosie Flores (Durango Rose Records), Joan Myers (Owner, Myers Media), Nancy Prager (Atty, Nancy C Prager Esq), Jenni Sperandeo (Dir Natl Prom, Razor & Tie), Robert Vickers (Owner, Proxy Media)

3:00 PM
to 5:00 PM

Saying The Unsayable With Jarvis Cocker
57 Attendees
Location Austin Convention Ctr
About  What is the function of lyrics in popular song? Jarvis Cocker addresses the issue with examples from other people's songs and his own. Subjects under consideration include: "Should Songs Rhyme?", "Are Songs Poetry?", "Is There Anything You Can't Write Songs About?", "Which Phrases Should be Avoided at All Costs?" and "Great First Lines." Songs by Leonard Cohen, Pete Doherty, Hot Chocolate, Amy Winehouse, David Bowie, Lou Reed, Dory Previn, Katerine, and Arctic Monkeys will be investigated.
Speaker Info  Jarvis Cocker (Jarvis Cocker)

3:00 PM
to 4:15 PM

The Loudness Wars
21 Attendees
Location Austin Convention Ctr
About  Many record labels and producers opt to compress recordings to sound loud when played back on the radio and portable devices. This tactic sacrifices dynamic range and changes how music is heard. Mastering engineer Bob Ludwig explores the topic from his unique perspective, offering hope that recording practices will return to their musical roots.
Speaker Info  Bob Ludwig (Pres, Gateway Mastering Studios Inc)

3:00 PM
to 4:00 PM

Trade Show Bar Happy Hour
77 Attendees
Location Austin Convention Ctr
About  The SXSW Trade Show Bar is back! Enjoy drinks during trade show hours with happy hour (complimentary drinks) from 3pm-4pm each day.

4:00 PM
to 5:00 PM

Crash Course #5: Merchandising
44 Attendees
Location Austin Convention Ctr
About  Merchandising is no longer a casual sideline for bands, it's a vital income source and a way to establish an identity with your fans. How can you best operate your merchandising? What hurdles are out there on the road?
Speaker Info  Rob Kitsis (Brothers Entertainment Merchandising), (Spare Change Enterprises)

4:30 PM
to 5:49 PM

Blood Trail
14 Attendees
Location Austin Convention Ctr
About  At times war photographer Robert King resembles a heroic misfit straight out of the pages of Scoop, thrown into the heart of battle, struggling to adapt to the brutal environment he finds himself in. Occasionally comic, often touching, more often dark, Blood Trail, the tale of Robert King, is a unique and personal journey, a film which follows him over 15 years and through three wars.
His journey starts in Sarajevo in 1993, a 23-year-old fresh out of Art College and prepared to dodge bullets on the front line dreaming of a Pulitzer Prize. His dream proves elusive. Fired by his photo agency and struggling to make ends meet, any swashbuckling allusions Robert holds for the career he has chosen quickly evaporate: as he realises this is one of the toughest professions in the world.
Despite himself, Robert stays in the game, over time establishing himself as a respected professional, his work making the front covers of global media titles. Over 15 years Blood Trail records Robert's life from boy to man, to husband and father. It is a biography, which leads from reckless naivety to maturity hardened by war and softened by family. It is a story, which forces Robert to inevitably question why he chose a profession, which involves an endless trail of death and destruction.

4:30 PM
to 5:30 PM

Quickies #2: The Earth-Friendly Artist
9 Attendees
Location Austin Convention Ctr
About  Whether touring, recording, or performing, treading lightly on the earth is a challenge. Discuss sustainability in the music business with innovative thinkers.
Speaker Info  John Gillilan (KUFALA Recordings), Adams Kirkpatrick (Founder, Seven Star Events), Marc Ross (Pres, Rock the Earth), Tanner Watt (Assoc Dir, Sustainable Biodiesel Alliance)

4:30 PM
to 5:30 PM

SXSW Speech: Martin Atkins
29 Attendees
Location Austin Convention Ctr
About  "Tour: Smart" author, drummer and impresario Martin Atkins has blunt, funny advice and knowledge to share with artists and all concerned with the indie scene.
Speaker Info  Martin Atkins (CEO, Tour:Smart)

7:00 PM
to 8:30 PM

Drunken Angel: The Legend of Blaze Foley
20 Attendees
Location Austin Convention Ctr
About  Born in a tree house, killed in a friend's living room, 86'ed from his own funeral, Blaze Foley is now a bona fide country music legend. His heartfelt songs are covered by Merle Haggard, John Prine, Willie Nelson and Lyle Lovett. Drunken Angel reveals the secret of failing in the music business while succeeding as a legend.

9:30 PM
to 10:56 PM

The Yes Men Fix the World
23 Attendees
Location Austin Convention Ctr
About  THE YES MEN FIX THE WORLD (dir. Andy Bichlbaum, Mike Bonanno, Kurt Engfehr, 2009) is a screwball true story that follows a couple of gonzo political activists as they infiltrate the world of big business and pull off outrageous pranks that highlight the ways that corporate greed is destroying the planet. Along the way the duo discover the culprits behind the cult of greed, and in a wildly uplifting ending, they find a way for everyone to defeat the cult and save civilization from its own worst excesses.
 

 

11:00 AM
to 12:15 PM

A Dream Deferred: Black Rock
13 Attendees
Location Austin Convention Ctr
About  From the transatlantic success of bands like TV On the Radio and Bloc Party to the New York Times' infamous recognition of "blipsters" or "black people who rock" in early 2007, it has become clear that something's afoot regarding the progressive music and alternative lifestyles of blacks in the West. However, twenty-odd years after the founding of the Black Rock Coalition -- and four decades since Jimi Hendrix revolutionized the planet via electric kozmic blues -- full parity for black sonic self-determination remains a dream deferred.
Speaker Info  Daphne Brooks (Princeton University), Kandia Crazy Horse (Anschutz Distinguished Fellow, Princeton University), Rob Fields (Boldaslove.us), Wendy Fonarow (Anthropology), Duane Harriott (Co-Founder/Sales Clerk, Audio Archeology/OtherMusic)

11:00 AM
to 12:15 PM

Bloggers Are Now In Charge
121 Attendees
Location Austin Convention Ctr
About  Amid the rubble of the music industry, a new breed of music enthusiasts has established instantaneous and direct links to like-minded fans. What exactly is their impact on the scene?
Speaker Info  Robert Duffy (Founder, donewaiting.com), Justin Gage (Founder, Aquarium Drunkard), Bill Pearis (BrooklynVegan.com), Glenn Peoples (Coolfer.com), Janet Timmons (Editor, Out the Other.com)

11:00 AM
to 12:15 PM

Indie Labels Keep the Faith
72 Attendees
Location Austin Convention Ctr
About  Where music lovers and the culture business intersect, you'll find independent labels. As economic realities continue to hit hard, crafty indies are still selling music and still developing artists. As the recent Grammy sweep of 'Raising Sand' illustrates, the sector is viable and increasingly relevant.
Speaker Info  (Managing Dir, Wildflower Records), Howard Greynolds (Touch and Go/Overcoat Management), Ken Irwin (Owner/A&R, Rounder Records), Josh Rosenfeld (Barsuk Records), Portia Sabin (Owner, Kill Rock Stars), Nan Warshaw (Co-Owner, Bloodshot Records)

11:00 AM
to 12:15 PM

Quickies #3: People Who Pay Money for Music
31 Attendees
Location Austin Convention Ctr
About  This Quickies Session is exactly what it says. Labels, performance rights organizations, publishers, and music supervisors will be represented. We don't claim they'll lay out money on the spot, but these are good people to meet.
Speaker Info  Bradley Collins (Dir Writer-Publisher Rel, BMI), John Mullins (Dir Writer Rels, SESAC), Lisa Nupoff (A&R, Warner Brothers Records), Clay Pasternack (CPI/Burnside Dist), Steven Scharf (Pres, Steven Scharf Entertainment/Carlin America), Jay Sloan (Sr Dir of Creative Affairs, ASCAP)

11:00 AM
to 12:15 PM

Should Artists Be Paid for Radio Airplay?
21 Attendees
Location Austin Convention Ctr
About  This year marks the 100th anniversary of the first U.S. Copyright Act that granted creators of all performable works the right to be paid a royalty each time their work was performed -- all works, that is, except for sound recordings. Recording artists and musicians are seeking to amend the law so that they can get paid for AM/FM radio airplay. But should radio be required to pay? Artists and representatives of the radio industry debate the hot button issues raised by this important subject that is getting so much attention in the entertainment community and on Capitol Hill.
Speaker Info  Ray Benson (Bismeaux Productions LLC), Terrie Bjorklund (Assoc General Counsel/Copyright & Intellectual Property, AFTRA), Jody Evans (Program Dir, KUT Radio 90.5FM), Scott Gillmore (Emmis Communications), John Simson (Exec Dir, SoundExchange)

11:00 AM
to 12:15 PM

There's Still Lots Of Money In Songwriting and Music Publishing
43 Attendees
Location Austin Convention Ctr
About  Todd and Jeff Brabec, authors of "Music, Money and Success," present their popular seminar, which includes solid, up-to-date information on where the money is in the music biz.
Speaker Info  Jeffrey Brabec (Chrysalis Music Group), Todd Brabec (Adjunct Assoc Professor/Author, USC Music Industry Dept/Music Money & Success)

11:00 AM
to 6:00 PM

Flatstock Poster Show
164 Attendees
Location Austin Convention Ctr
About  Flatstock 20 will display the works of more than 100 artists from across North America and the globe. Posters representing decades of styles, colors and techniques will be on display and for sale as well as additional merchandise. Show up early and be ready to be overwhelmed with amazing posters. (You might want to bring some dough since you won't want to leave empty handed!)

12:30 PM
to 1:45 PM

Say My Name
14 Attendees
Location Austin Convention Ctr
About  In a hip hop and R'n'B world dominated by men and noted for misogyny, the unstoppable female lyricists of Say My Name speak candidly about class, race, and gender in pursuing their passions as female MCs. This worldwide documentary takes viewers on vibrant tour of urban culture from hip hop's birthplace in the Bronx, to grime on London's Eastside and all points in between. Featuring interviews and performances from a diverse cast including Remy Ma, Jean Grea, Erykah Badu, Estelle and newcomers Choc Thai, Invincible and Miz Korona, this powerful doc delves into the personal stories of women balancing professional dreams with the realities of poor urban communities, race, sexism, and motherhood. These are women turning adversity into art.

12:30 PM
to 1:45 PM

A&R 3.0
41 Attendees
Location Austin Convention Ctr
About  The next generation of A&R is here. The field is evolving at the forefront of a new music industry. How is A&R adapting to new platforms in the music discovery space, and what does A&R mean today? Find out which traditional A&R methods are still effective, which ones aren't, and how A&R practices are changing.
Speaker Info  (VP A&R, Warner Brothers Records), Louie Bandak (A&R, Interscope Records), Daniel Glass (Glassnote Entertainment Group), Teresa LaBarbera Whites (Sr VP A&R, Jive Records), Steven Melrose (VP A&R/Labels North America, EMI), Paula Moore (Sr VP Music Strategy, A&R, LP33.tv), Greg Sowders (Sr VP/Head of A&R US, Warner/Chappell), (SVP A&R, RCA Music Group)

12:30 PM
to 1:45 PM

History of British Indies
35 Attendees
Location Austin Convention Ctr
About  Like the great American indies of the '40s and '50s - Atlantic, Chess, King, Sun, Vee-Jay, Imperial, Savoy, Specialty, Liberty, Elektra, and Cameo - who preceded and inspired them, UK indies have been kicking against the majors and all other obstacles for generations now. Brains and brawn are needed in equal parts to put out classic records and nurture significant careers. That combination can be seen in the work of Blackhill Enterprises, Mute, Rough Trade, and Cooking Vinyl. Join noted American indie pioneer Seymour Stein of Sire Records in discussion with a distinguished group of rabble-rousers.
Speaker Info  Martin Goldschmidt (MD, Cooking Vinyl), Peter Jenner (Sincere Management), David Katznelson (Pres, Birdman Recording Group Inc), Seymour Stein (CEO, Sire Records), Simon Raymonde (Owner/Man Dir, Bella Union), Geoff Travis (Managing Dir, Rough Trade Records)

12:30 PM
to 2:00 PM

Mentor Session 3
15 Attendees
Location Austin Convention Ctr
About  Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in fifteen-minute increments. You can only sign up for sessions on the day that they are held.
Speaker Info  Dez Dickerson (Pres/CEO, Pavilion Entertainment), Marc Lipkin (Dir of Pub, Alligator Records), Mike Martinovich (Owner, Flatiron Management), Alasdair McMullan (Exec VP , EMI Music), Peter Rauh (Owner/Artist Mgr, The Nehru Ellis Co), Alicia J Rose (Co-Owner/Talent Buyer/Photographer, Mississippi Studios/Alicia J Rose Photography), Thaddeus Rudd (Pres, The Rebel Group), John Strohm (Atty, Johnston Barton Proctor & Rose LLP)

12:30 PM
to 1:45 PM

Placing Your Music in Film and TV
70 Attendees
Location Austin Convention Ctr
About  Music supervisors can raise the profile of an indie band by thoughtful placement in a popular project. Conversely, the use of music in a film or on a show doesn't guarantee attention, and the payday can vary wildly. Survey the range of possibilities with our prime time players and stars of the silver screen.
Speaker Info  Jennifer Czeisler (VP Licensing, Sub Pop Records), Marianne Goode (VP Music, Lifetime Networks), Season Kent (Music Supervisor, Relativity Media LLC), (), Alexandra Patsavas (Owner, Chop Shop Music), Alicen Schneider (VP Music Creative Svcs, NBC Universal TV Music), Madonna Wade-Reed (Music Supervisor, Whoopsie Daisy)

12:30 PM
to 1:45 PM

The Song and the Story Behind It
22 Attendees
Location Austin Convention Ctr
About  The song itself doesn't tell the whole story. There's more to the development of the words and the music of noted songwriters' favorite songs than meets the eye. Presented in conjunction with BMI.
Speaker Info  Ed Harcourt (), (Artist, Jessica Lea Mayfield), (3 Ring Circus Records), (VP, BMI)

2:00 PM
to 3:15 PM

SXSW Keynote: Quincy Jones
136 Attendees
Location Austin Convention Ctr
About  Impresario and multi-Grammy winning producer, composer, and arranger Quincy Jones delivers the 23rd SXSW Keynote. A longtime humanitarian who produced and conducted the historic "We Are The World" recording benefiting Ethiopian famine relief, Jones discusses the power of music to influence and create positive change in the world and the responsibility of the artist to use their craft to bring people together for the betterment of mankind.
Speaker Info  Quincy Jones (Quincy Jones Music)

3:00 PM
to 4:30 PM

The Promised Land
16 Attendees
Location Austin Convention Ctr
About  The Promised Land is a film that takes you to the heart of Louisiana's musical phenomenon - Swamp Pop. Shot in South-west Louisiana we meet this super group of cult and underground heroes and observe their lives, their music, their culture. Tracing founder member CC Adcock's search through the swamps and flatlands of South Louisiana we are drawn into a world of beauty. This backdrop is the canvas for the introduction of the family they call the Lil' Band O' Gold. Watch as the band and their troupe see if it possible to take this soulful train of culture to the next level. Can the Lil' Band O' Gold overcome natural disasters and personal problems to carry their message beyond just another Saturday night? Or maybe Saturday night is all these virtuosos need to fulfill their desires?

3:00 PM
to 4:00 PM

Trade Show Bar Happy Hour
60 Attendees
Location Austin Convention Ctr
About  The SXSW Trade Show Bar is back! Enjoy drinks during trade show hours with happy hour (complimentary drinks) from 3pm-4pm each day.

3:30 PM
to 4:45 PM

Branding Latin Music for a Worldwide Audience
9 Attendees
Location Austin Convention Ctr
About  Marketing and promotion create new avenues for music distribution worldwide, and open viable new markets for touring in Latin America, US, and abroad. In the past decade, old industry concepts have evolved to enable Latin music to reach a broader audience via the web and other innovative means. Experts on this panel create and utilize these new avenues to obtain the most successful tours and branding deals in Latin America and beyond.
Speaker Info  (Pres, Sei Track International), (Art Dir, NACO USA LLC), Alex Franco (Warp/Sentido Comun), Gil Gastelum (Mgr, Cosmica Artists Management + Consulting), Diego Jimenez Labora (CEO, TAPE/8106.tv), (Artist, Natalia Lafourcade), Jeremy Norkin (William Morris Agency)

3:30 PM
to 4:45 PM

Demo Listening 2
18 Attendees
Location Austin Convention Ctr
About  Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job.
Speaker Info  Margaret Kramer (Road Recovery/MuscleTone Records), Michael Rosenblatt (SVP, Head of A&R, LP33.tv), Peter Visvardis (Sr Dir A&R, Warner/Chappell), (Stereo Pristine Music Group)

3:30 PM
to 4:45 PM

Do A 360 Deal With Yourself
63 Attendees
Location Austin Convention Ctr
About  Your band is a startup and you're the CEO, charged with assembling the right team, technology and resources to run your business. Your work contains a strong direct-to-fan component and expands to encompass all of the other primary elements that artists/managers need to consider when setting out to run a business with little or no label support. This model might not be the easiest to follow, but retaining control of your business can have payoffs that involve more than just money.
Speaker Info  SuzAnn Brantner (Agent, William Morris Agency), John Wesley Harding (Recording Artist & CEO, Popover Corps), Michael McDonald (Mick Artists Management), Christopher Moon (Artist Manager, Nettwerk Management), Amanda Palmer (Artist, ), Ian Rogers (CEO, Topspin)

3:30 PM
to 4:45 PM

The Oak Ridge Boys: Masters of Reinvention
25 Attendees
Location Austin Convention Ctr
About  Through decades of mainstream success, the Oak Ridge Boys continue to reinvent themselves, meeting the challenges of the changing nature of the music industry. As their era of radio dominance wound down, they forged unique marketing partnerships and sought out innovative concert bookings. They are a tireless touring act, playing over 170 dates a year and are annually among the top grossing acts in country music. Their multi-platinum pop crossover hit 'Elvira' started a chain of hits with sales exceeding 30 million. The group will expound upon their experience, offer advice to new artists, answer audience questions, and possibly offer an a cappella song or two. For the first 200 registrants, there will be a giveaway of free Oak Ridge Boys BluBlocker Magnum sunglasses.
Speaker Info  Duane Allen (Entertainer/Producer/Businessman, The Oak Ridge Boys), Joe Bonsall (Entertainer/Songwriter/Author, The Oak Ridge Boys), William Lee Golden (Entertainer/Historian/Painter, The Oak Ridge Boys), Richard Sterban (Entertainer/Announcer/Athletic Team Owner, The Oak Ridge Boys), Michael Azerrad (Writer, ), Jim Halsey (The Jim Halsey Company)

3:30 PM
to 4:45 PM

The Risks and Rewards of Festivals
28 Attendees
Location Austin Convention Ctr
About  Festivals establish their unique identities while dealing with common issues -- booking bands, working with government entities, promoting, marketing and producing the event itself. Promoters from an international group of festivals speak about turning their visions into events.
Speaker Info  Ruud Berends (Eurosonic Noorderslag), Marcos Boffa (Dir, Rebola Productions/Eletronika Festival), Martin Elbourne (Creative Dir, The Great Escape Festival), Rick Farman (Partner, Superfly Productions), Ira Padnos (Exec Dir, MK Charities/Ponderosa stomp Foundation), James Quinlan (The Rhythm Foundation), Alex Schulz (Managing Dir, Reeperbahn Festival GbR), Gerald Seligman (General Dir, WOMEX), Tom Windish (The Windish Agency LLC)

5:00 PM
to 6:13 PM

Sons of a Gun
15 Attendees
Location Austin Convention Ctr
About  Lance, Craig, and Ubaldo live with schizophrenia. They also live with Larry, their alcoholic caretaker/"dad". And even though they aren't related by blood, they've lived together as a family for 20 years. Through intimate access to this unique family, the documentary SONS OF A GUN follows them as they get evicted, move into a cramped motel room, joke around, and scramble to find a new home before their family self-destructs.

5:00 PM
to 6:00 PM

Kind of Blue at 50
28 Attendees
Location Austin Convention Ctr
About  Miles Davis remains an internationally acclaimed musician, and hero to millions. His significant and innovative contribution to music and our culture remains unparalleled, and his appeal continues to cross all demographics. 2009 marks the 50th anniversary of his landmark album "Kind Of Blue," still the best-selling jazz album of all time. With a modal approach to improvisation, this record changed the language of modern music. The recent reissue documents the project with previously unheard music and rarely seen footage. Take a look back at the most forward-looking music of 1959.
Speaker Info  (Producer, ), (Miles Davis Properties), David Fricke (Sr Writer, Rolling Stone Magazine), (), (CEO, Nefdrum Productions)

5:00 PM
to 6:00 PM

SXSW Featured Speakers: Devo
123 Attendees
Location Austin Convention Ctr
About  Devo's understanding of the ability of precise, multifaceted artistic expression to relay relevant social commentary elevated the band from quirky cult icons to mainstream players in the late '70s and early '80s. Co-founders Gerald Casale and Mark Mothersbaugh dubbed the band "Devo," shorthand for their wry philosophy of the "de-evolution" they most readily observed in cultural shortcomings of the United States. Devo sought to bring attention to the crisis of individuality through a finely executed musical and visual experience that was equal parts satire and synth-beat-savvy.
Speaker Info  (Artist, Devo), (Co-Founder, Devo), (Artist, Devo), (Artist, Devo), (Founder, Devo), Nic Harcourt (SamLuna Media Inc)

7:00 PM
to 8:24 PM

The Way We Get By
17 Attendees
Location Austin Convention Ctr
About  A captivating and intimate look at three senior citizens in America as they struggle with the losses that come with growing old and the uplifting ways they rediscover their reasons for living. By greeting nearly one million U.S. troops at a tiny airport in Maine, Bill Knight, Joan Gaudet, and Jerry Mundy find the strength to overcome their own personal battles and demonstrate the meaning of community at a time when most Americans have lost faith in their country.

9:30 PM
to 11:17 PM

My Suicide
29 Attendees
Location Austin Convention Ctr
About  Archie Williams (Gabriel Sunday) is a 17-year old media geek who has suddenly found himself the most talked-about kid in school. He has announced that he's going to kill himselfÑ on cameraÑ for a class project. His classmates, parents, Sierra- the most beautiful girl in school (Brooke Nevin), and a 'Shady Bunch' of shrinks, doctors, pill-pushers, and counselors descend on Archie. Some are hoping to save him, some want to imitate him, others try to push him over the brink. Archie films every moment of his high school experience, hiding nothing from his audience: realities of life, death, violence, sex, drugs, and the intense media overload and hypocrisy that bombard all teenagers.
 

 

11:00 AM
to 12:15 PM

Adult Rock Music Meeting
23 Attendees
Location Austin Convention Ctr
About  Back by popular demand: The Adult Rock Music Meeting! Come find out how music decisions are made by some of the most important gatekeepers at radio, television, film, and advertising. They (and you) will listen to 10 unreleased songs and grade their potential for their stations, shows, films, or commercials. Host Sean Coakley (Songlines) will moderate, and a roving mic will prowl the floor searching for your input.
Speaker Info  Sean Coakley (Owner, Songlines), Heather Browne (Editor/Music Writer, Fuel/Friends), Rita Houston (Music Dir, WFUV), Jim Pitt (Talent Exec, NBC), (Music Dir, KFOG-FM), Amy Rosen (Grey Worldwide), Bruce Warren (Program Dir, WXPN), Norm Winer (VP Programming, WXRT/CBS Radio)

11:00 AM
to 12:15 PM

Global Underground
22 Attendees
Location Austin Convention Ctr
About  Over the past 10 years the growth of digital technology and communications has exploded at a dizzying pace. Home recording studios, MySpace pages, cell phones and digital cameras fill the cultural landscape of America - not to mention Africa, The Middle East, Asia and the rest of the developed and developing world. As these new tools proliferate, you find rappers in Africa, metal groups in Iran and B-Boys in Korea. Through these cultural influences the world is getting both smaller and flatter - and at a pace faster than we can imagine. But what is really happening here? Is this the hand of American cultural imperialism - or are youth worldwide taking what the West has created and rewriting the rules of the game? New forms of music, subgenres and cultural fusions are creating new identities in their own countries, and even taking root in the United States, as seen with the rise in popularity of artists such as MIA, K'naan and Kenna.
Speaker Info  Fiona Bloom (Pres, The Bloom Effect Inc), Benjamin Herson (CEO, Nomadic Wax LLC), Mark LeVine (Professor, University of California at Irvine), Magee McIlvaine (Filmmaker, Nomadic Wax LLC), Sukina Abdul Noor (Poetic Pilgrimage), Muneera Rashida (Poetic Pilgrimage)

11:00 AM
to 12:15 PM

Innovations In Digital Music
71 Attendees
Location Austin Convention Ctr
About  The marketplace for digital tunes is the one area of growth in recorded music. From peer to peer services initiating sales programs to subscription services broadening their offerings, new ideas continue to emerge in cyberspace. Do these innovations point to a resurgence for the market as a whole?
Speaker Info  dustin sussman (Founder/CEO, IODA), Steve Knopper (Writer, Rolling Stone Magazine), Don MacKinnon (Pres, (RED)WIRE), Bill Nguyen (founder, Lala.com), Tim Quirk (VP of Programming, Rhapsody America), George Searle (CEO, LimeWire LLC), (Head of Global Business Affairs, Nokia Music)

11:00 AM
to 12:15 PM

Quickies #4: The Live Show
25 Attendees
Location Austin Convention Ctr
About  If it goes onstage, these guys have probably hosted it, booked it, sold t-shirts there AND jumped into the pit.
Speaker Info  Jordan Burger (Booking Agent, The Agency Group Ltd), Clem Burke (VP, Blondie Music Inc), Michael Dutcher (COO, Dim Mak), Erika Elliott (Dir of Music Programming, Central Park SummerStage), Trey Many (The Billions Corporation), Glenn Max (Producer, South Bank Centre/Meltdown Festival), David Swartz (Booking Agent, Alliance Talent International)

11:00 AM
to 12:15 PM

Repurposing Content: Catalogs in Today's Marketplace
15 Attendees
Location Austin Convention Ctr
About  Back before the idea of "The Long Tail" existed, record companies mined their vaults for compilations and reissues. As the worlds of physical and digital retail nervously coexist, what does this mean for the reissue market? How can labels and managers preserve artistic heritage and make a buck at the same time?
Speaker Info  James Barber (Music Business), (COO, Shout! Factory), Jeff Greenberg (CEO/Owner , The Village), David Hirshland (Pres, Bug Music), Jeff Jampol (Artist Mgr, THE DOORS Music Company), Tom Moon (1000 Recordings To Hear Before You Die), (CEO, Nefdrum Productions)

11:00 AM
to 12:15 PM

SXSW Featured Speaker: Little Steven
63 Attendees
Location Austin Convention Ctr
About  Steven Van Zandt is a musician, songwriter, arranger, record producer, actor, human rights activist, and a radio and TV host. A founding member of Bruce Springsteen's E Street Band, Van Zandt also performs with his band Little Steven and the Disciples of Soul. He starred as Silvio Dante in all seven seasons of HBO's hit series The Sopranos. He is also a critically acclaimed record producer and radio host. Van Zandt's radio show, Little Steven's Underground Garage, now reaches over 1.2 million listeners in North America and over 50 countries around the world via international affiliates, Voice of America, and Armed Forces Radio. Van Zandt also programs two formats on Sirius/XM Satellite Radio, the Underground Garage channel and the Outlaw Country channel. In 2006, Van Zandt created Wicked Cool Records, an imprint which is now home to more than nineteen Garage Rock bands.
Speaker Info  Steven Van Zandt (Chairman/CEO, Wicked Cool Records)

11:00 AM
to 6:00 PM

Flatstock Poster Show
135 Attendees
Location Austin Convention Ctr
About  Flatstock 20 will display the works of more than 100 artists from across North America and the globe. Posters representing decades of styles, colors and techniques will be on display and for sale as well as additional merchandise. Show up early and be ready to be overwhelmed with amazing posters. (You might want to bring some dough since you won't want to leave empty handed!)

11:30 AM
to 12:56 PM

It Came From Kuchar
10 Attendees
Location Austin Convention Ctr
About  IT CAME FROM KUCHAR is a hilarious and touching documentary about the legendary, underground filmmaking twins, the Kuchar brothers. As kids in the 1950s, George and Mike Kuchar began making no-budget epics in their Bronx neighborhood starring friends and family with their 8mm camera.
In the 1960s the Kuchars became part of Warhol's New York, underground film scene.
The Kuchar brother's films have inspired many prominent filmmakers, including John Waters, Buck Henry, Atom Egoyan, Guy Maddin and Wayne Wang (all interviewed in this film).
IT CAME FROM KUCHAR interweaves the brother's lives, their admirers, a history of underground film and a 'greatest hits' of Kuchar clips into a hilarious and touching stream of consciousness tale.

12:30 PM
to 1:30 PM

CLE 1: Copyright Royalty Board: What Happens in DC Doesn't Stay in DC (The Recording Academy GRAMMYs on the Hill supported panel)
22 Attendees
Location Austin Convention Ctr
About  Tucked away in the Library of Congress is a seemingly obscure rate-making body called the Copyright Royalty Board (CRB). Yet, while many are unaware of its workings, its decisions have enormous ramifications to all who make their living from music copyrights. Key participants in CRB rulings, will discuss recent decisions on mechanicals and performance royalty rates that affect every songwriter, artist, publisher and record label in the country.
Speaker Info  Kenneth Freundlich (Owner, Freundlich Law), Daryl Friedman (VP Advocacy & Gov't Rel, GRAMMYs), Jonathan Potter (Exec Dir, Digital Media Association), Jay Rosenthal (Sr VP & General Counsel, National Music Publishers' Association)

12:30 PM
to 1:45 PM

Great Expectations: Artist Development Meets Economic Reality
32 Attendees
Location Austin Convention Ctr
About  They've been asking "Whatever happened to Artist Development?" for years - but only now, as the music industry undergoes painful evolutionary change, do we have a broad enough perspective to try to answer the question. As various interests jockey for position in the new landscape, where will the new success stories come from? What kind of artists and companies will provide the models for meaningful, sustainable music careers? The current roles of artists, labels, managers, and others force us to look more closely at what the term "artist development" actually means to each stakeholder, and to examine how modern realities have altered the game.
Speaker Info  Pete Ganbarg (Exec VPres/Head of A&R, Atlantic Records), Ulysses Hueppauff (Pres, Halbe Miete Management/Publishing/Networking), Tony Kiewel (Sub Pop Records), Dan Mackta (Sr Dir Mktg, JIVE Label Group), Ian Montone (Pres, Monotone Inc), Mandi Perkins (Artist, )

12:30 PM
to 1:45 PM

Making Money With Music AND Keeping It
22 Attendees
Location Austin Convention Ctr
About  Careers are short, income is sporadic and dispersed, and control of said income is often a matter of dispute - Hey, who wouldn't want a job in the music business? Financial gurus help straighten out the rocky road of personal finance for musicians and music executives.
Speaker Info  Don Harvey (Don Harvey), Mike Jacobs (Jacobs & Associates), Giti Khalsa (Financial Advisor, Smith Barney)

12:30 PM
to 2:00 PM

Mentor Session 4
13 Attendees
Location Austin Convention Ctr
About  Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in fifteen-minute increments. You can only sign up for sessions on the day that they are held.
Speaker Info  Richard Bengloff (Pres, The American Association of Independent Music (A2IM)), Bruce Burch (Dir, UGA Music Business Program), Bart Day (Music Atty , Entertainment Law Group LLC), Mark Hallman (Producer, The Congress House Studio), Ali Hedrick (Agent, The Billions Corporation), Dawn Holliday (GM/Talent Buyer, Slims/Great American Music Hall), Tim Kolleth (Prom, Alligator Records), Alex Maiolo (HINT Project, Future of Music Coalition), Phil Nicolo (Studio 4 Recording)

12:30 PM
to 1:45 PM

Slaughtering Sacred Cows
16 Attendees
Location Austin Convention Ctr
About  One of those beautiful, unplanned exchanges happened when a fan asked Dave Marsh, "Are you the one that hates the Doors?" Marsh replied, yeah. "It was a bad poet with a guy that ought to be in a cocktail lounge playing keyboards. Pretty good guitar player, though" The 'critic' part of rock criticism will be discussed in detail. Names will be named, and exalted reputations will be savaged. In an era where many blogs and magazines are loathe to print anything negative, perspective and balance is lost. Regain your footing at our acid-tongued rumble.
Speaker Info  (Editor/Publisher, Rock&Rap Confidential), (Cheif Pop Critic, Los Angeles Times), Jaan Uhelszki (Editor at Large, Relix Magazine), ("16" Magazine)

12:30 PM
to 1:45 PM

Songs In Strange Places with Tiny Desk Concerts and Project Song
21 Attendees
Location Austin Convention Ctr
About  Bob Boilen speaks with emerging songwriters about the challenges of creating and performing music. As more and more outlets ask artists to perform in unusual settings, from the back of a cab to thestreets of Paris to a desk at NPR Music, participants will discuss the way their music is affected by theincreasingly unusual context surrounding it. The conversation will incorporate video footage, as well as live performances from the participating artists. Presented in conjunction with NPR.
Speaker Info  (Editor/Producer, NPR Music), (Artist, Nellie McKay), (Artist, The Get Down Stay Down), (Shearwater), (Shearwater), (Shearwater), (Shearwater), (Shearwater)

12:30 PM
to 1:45 PM

The Underdogs: Living Large On Kids Music
9 Attendees
Location Austin Convention Ctr
About  Even though the children's music market is largely dominated by the BIG conglomerates, there is still room for the "Underdogs" of family music to break through. A massive nation wide movement of high quality kids music is brewing that can only be compared to the punk rebellion of the late 1970s. It's DIY to the max. Though this independent spirit cultivates some great music, it is anything but easy. There is still no direct route to the BIG time. This panel will uncover the potential of the industry to calcify itself and the ability of new independent entertainment entities to aggregate the Underdogs through mass channels of distribution. Live large on kids music!
Speaker Info  Bill Childs (Producer/Host, WRSI-FM: Spare the Rock Spoil the Child), Doug Cohn (SVP Music Mktg & Talent, Nickelodeon/MTV Networks Kids & Family), Tor Hyams (Owner, HyLo Entertainment), Ted Kryczko (Vice-President A&R Catalog Development, Walt Disney Records), Adam Levy (Artist, The Honeydogs/Bunny Clogs), Veronica Villarreal (VP Mktg & Business Dev, E1 Music)

1:30 PM
to 2:30 PM

CLE 2: Are International Deals the Answer to American Artists' Problems?
19 Attendees
Location Austin Convention Ctr
About  This panel will explore differences between American and international record deals. The advantages of a territory-by-territory approach versus striking one worldwide deal will be examined. Also discussed will be what constitutes a good royalty in the key foreign countries and how is it calculated, whether the 360 deal is a worldwide phenomena, and what future trends can be anticipated in the international music marketplace.
Speaker Info  Bob Donnelly (Lommen Abdo Law Firm), Joseph Salvo (General Counsel, HIT Entertainment), Chris Taylor (Pres, Last Gang Records)

2:00 PM
to 3:32 PM

Severe Clear
9 Attendees
Location Austin Convention Ctr
About  Severe Clear is based on the memoir by First Lieutenant Mike Scotti as well as video footage shot by him and other members of 1st Battalion, 4th Marines on the outset of the 2003 invasion of Iraqi. Through their cameras we see the raw sounds of war, capturing the harrowing three hundred mile charge to Baghdad through hosti